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Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Friday, March 13
 

TBA

GeistSXSW - Day One

Come one, come all, bring a guest, and hang loose. This is going to be epic!

More info

Friday March 13, 2015 TBA
The Whitley Lounge

TBA

The Sailor Jerry House - Day Three
Live music TBD
Food trucks, tattoos, Bloody Mary Bar 

More info 


Friday March 13, 2015 TBA
The Sailor Jerry House

8:00am CDT

Tech Breakfast & Coffee
Want to slow down that morning rush? Stop by the Vault for a cup of pour over coffee and chat about what you’ve seen and what you’re looking forward to at this year’s festival.

View official listing on sxsw.com

Friday March 13, 2015 8:00am - 9:00am CDT
Capital One 6th & Congress

8:00am CDT

The Regulars SXSW Kick-off Meetup
Start SXSW right with hot coffee, vibrant conversation, and a lake view. Our community weekly mixes entrepreneurs, artists, technologists, pranksters, and teachers for benevolent conspiracy. Come on down. Share what you're looking forward to at the conference, and get the inside track from Austin locals. We look forward to meeting you and helping you out. Bring it.

More Info 

Friday March 13, 2015 8:00am - 10:30am CDT
Mozart's Coffee

8:30am CDT

Execs, Start-Ups or Change Agents: Who Will Determine the #NewWayToWork? Brought to you By Social Media Today
Breakfast and discussion about how people and technology are transforming businesses. Join us as we discuss the new way to work. Request your invitation here: http://bit.ly/SMTSXSW

View official listing on sxsw.com

Friday March 13, 2015 8:30am - 10:30am CDT
The W

9:00am CDT

Kathy Russell

Mariana Records Unofficial SXSW Chili Beats Party 2015



Friday March 13, 2015 9:00am - 9:30am CDT
Zilker Park Polo Tables

9:00am CDT

Community Records & Inflated Records Showcase
Free, No RSVP required

Community Records (New Orleans) & Inflated Records (New York) have been collaborating on projects this past year, so getting together for a show during sxsw seemed like an obvious idea. Hope to see you, bring a friend.

Featuring
Ava Luna
Caddywhompus
Native America
Leapling
Donovan Wolfington
Baked
Pile
All People
Woozy
Paperhaus
Pope

More Info


Friday March 13, 2015 9:00am - 9:30am CDT
The Liberty Bar

9:00am CDT

9:00am CDT

9:00am CDT

A Brunch of Joggers

Join us at 9:00 AM for a guided jog through the city, followed by brunch at 10 AM. The Outdoor Voices shop and lawn will be open for browsing and frolicking, and will be stocked to the brim with SXSW vitals.

The first 150 RSVP Attendees will receive a custom Outdoor Voices tote filled with the necessaries for South-By survival.

More info 



Friday March 13, 2015 9:00am - 12:00pm CDT
Outdoor Voices

9:00am CDT

SocialChorus Survival Suite

The struggle is real. While we love all the great brands, amazing speakers, cool music and innovative tech — you need a place to refresh and recharge for the long weekend. SocialChorus is here to help! We’ll be camped out at our #SurvivalSuite across from the Convention Center. At the #SurvivalSuite, we’ll have meeting spaces, charging stations, opportunities to meet with social media experts, and even a panel of employee advocacy experts — you know, so you can tell your boss you learned something.

Join us and get your four R’s:

  • Re-engage: Drop by for our Surviving Social Media Panel and Networking Event, featuring top brands and social experts!

  • Reconnect: Lounge space and meeting tables, to network with peers and top social experts

  • Recharge: Device charging, water, snacks, and other survival essentials

  • Recover: Breakfast, coffee, appetizers



Friday March 13, 2015 9:00am - 5:00pm CDT
SocialChorus #SurvivalSuite at MAX's Wine Dive Austin

9:00am CDT

Spredfast Social Suite - Day One

This is not a public event - you must have a Spredfast invitation to attend.

Come take a break from SXSW to relax and recharge at the Social Suite hosted by Spredfast. By registering, you will have access to our wi-fi enabled lounge, food and drinks, shuttle service to the Convention Center, networking with other SXSW attendees and the Spredfast team, and product demos.

  • Shuttle Service: Skip the crowds. Get to the Austin Convention Center directly from Social Suite, 9a-6p daily.
  • Wi-Fi enabled lounge: Wi-Fi? Check. Chargers for every device imaginable? Check. Peace and quiet or atmosphere and excitement? Check and check.
  • Free food & drinks: Expect breakfast tacos, weekend brunch with a stacked bloody mary bar, and daily happy hours.
  • Swag Bags: Stock up on SXSW survival essentials.
  • VIP Access to the Party: This is your ticket in to The Social Stage, presented by Spredfast. We’re taking over the Moody Theatre on March 15 and we want you there with us.
  • Product Demos: See what’s next with personalized demos from Spredfast Product Experts.
  • Networking: Connect with other SXSW attendees & the Spredfast Team.


Friday March 13, 2015 9:00am - 6:00pm CDT
TBA

9:00am CDT

Birds By Barbershop Fest
This year we are excited to announce nine days of fun, taking place during the annual South by Southwest interactive, film and music festival. Open daily, attendees can enjoy complimentary Shiner beer, play classic arcade games and enjoy works by artists Gerardo Arellano (Austin, TX) and Ellen Rutt (Detroit, MI). We will also be livestreaming performances from the Fader Fort during the music portion of the festival, so you won't miss out on any of the action. RSVPers will receive a $10 credit towards any haircut for the duration of the event. 


Friday March 13, 2015 9:00am - 9:00pm CDT
Birds Barbershop

9:30am CDT

Innovation Healthcare Beyond Medical Devices
Much of the innovation in the healthcare space is taking place in the lab at the University level. How can we innovate in this space beyond medical device technology?

View official listing on sxsw.com

Speakers
IM

Ikkei Matsuda

SARR, LLC
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Friday March 13, 2015 9:30am - 10:30am CDT
Austin City Hall

9:30am CDT

Ping Pong Mania! Building an Interactive Data Experience
A deep dive on how we built an Elo rating system for intra-team ping-pong ranking. Bring your Processing IDE and iPython notebook to follow along. #PingPongMania

View official listing on sxsw.com

Friday March 13, 2015 9:30am - 10:30am CDT
Capital One 6th & Congress

10:00am CDT

10:00am CDT

Narrative Clip Meetup
Free w/ RSVP

Enjoy delicious food and drinks on us while meeting with other users and learning more about the world's most wearable camera.

Learn more at http://getnarrative.com



Friday March 13, 2015 10:00am - 12:00pm CDT
Pelon's Tex-Mex Resturaunt

10:00am CDT

10:00am CDT

Samsung Studio: Blogger Lounge
Access Interactive Badge, Gold Badge, Platinum Badge

View official listing on sxsw.com

Friday March 13, 2015 10:00am - 6:00pm CDT
Samsung Studio

10:15am CDT

Welcome to SXSW Interactive
Welcome to the 2015 SXSW Interactive Festival. We're excited that you'll be joining us for five days of amazing programming and networking events. SXSW is a community event, so we invite you to come kick off the event with us. In this session, hear Hugh Forrest talk about SXSW Interactive 2015, plus you can ask questions about this year's event and introduce yourself to other attendees.

View official listing on sxsw.com

Speakers
avatar for Hugh Forrest

Hugh Forrest

IA Dir, SXSW STAFF
Forrest serves as the Director of the South by Southwest Interactive (SXSWi) Festival, where he guides the overall vision for the event as well as directs panel programming. He also spends much of his time with the all-consuming task of community management. Forrest graduated from... Read More →


Friday March 13, 2015 10:15am - 10:45am CDT
ACC Exhibit Hall 5

10:30am CDT

Evergreen: Cultivating Enduring Customer Loyalty
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 10:30am - 10:50am CDT
ACC Ballroom G

10:30am CDT

Game of Thrones: SXSWesteros - Day One

Step inside the world of Westeros with an immersive Game of Thrones fan experience. 

More info 


Friday March 13, 2015 10:30am - 5:00pm CDT
213 W. 5th Street

11:00am CDT

Book Signing: Noah Fleming
Noah Fleming will appear at the SX Bookstore to sign copies of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 11:00am - 11:20am CDT
ACC Ballroom G Foyer

11:00am CDT

Get Big Things Done with Connectional Intelligence
For the first time in history we’re all in touch with one another digitally, but how connected are we when it comes to getting big things done?
Yes, it’s good to have “friends” who “like” you or contacts that can help you get a new job. However, solving big problems, creating amazing products, changing social policy, and discovering a cure that saves lives are all much more meaningful than sitting at a laptop and giving a thumbs up to a post or feverishly playing a game. That’s what Connectional Intelligence is all about.
Connectional Intelligence is the human capability to pool knowledge and ambition towards big, significant ends. It quickly, efficiently, and creatively helps individuals enlist helpers, analyze information, and find solutions. Learn how to use it and harness it in this reading with leading expert and author, Erica Dhawan.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative... Read More →


Friday March 13, 2015 11:00am - 11:20am CDT
ACC Ballroom G

11:00am CDT

Challenges of Free-to-Play: No Money, No Problem

Speakers
avatar for Cory Butler

Cory Butler

Monetization Producer, EA - BioWare
Cory has a rich and diverse background in entertainment. He started in traditional entertainment, working as a Associate Creative Executive for Fox on the hit films Dude Where’s My Car? and Minority Report. He started in the gaming industry as a QA Tester and eventually became a... Read More →
avatar for Gary Gattis

Gary Gattis

CEO, Spacetime Studios
Gary has over 20 years of experience in the tech and gaming industry. Originally starting as a Software Director for the tech company, Sapient, he transitioned to Production, working for Digital Anvil. Soon after, Gary became a Senior Producer at Sony Online Entertainment (SOE), working... Read More →
avatar for Matthew Hemby

Matthew Hemby

Producer, Boss Fight Entertainment
Matthew has spent his career in the games industry. He began as QA for Age of Empires developer Ensemble Studios before transitioning into Production at Pi Studios, Harmonix and BioWare. Matthew lead development on titles such as Wolfenstein, The Beatles: Rock Band and Star Wars... Read More →
avatar for Jeff Petry

Jeff Petry

GM, Spacetime Studios
Jeff Petry is General Manager at Spacetime Studios, where he oversees all Live games. Jeff has been running F2P games for 7 years in mobile, on Facebook and the web. Prior to Spacetime, he was with Zynga and Challenge Games, also overseeing the operation of Live F2P games and marketing... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 4

11:00am CDT

Hackaday Meet Up

Speakers
avatar for Sophi Kravitz

Sophi Kravitz

Hackaday Prize Lead, Hackaday
Sophi Kravitz is a hardware designer who has worked with room-sized industrial process equipment, robotics large and small, crazy art installations and built props and FX for movies in a past career (if it was a bleeding body part on TV in the 90s, she may have made it). Her passion... Read More →
avatar for Mike Szczys

Mike Szczys

Managing Editor, Hackaday
Mike Szczys (@szczys) is an Orchestra Musician by night and a writer by day. His entrance into electronics started with BEAM robot builds but quickly moved into the realm of embedded system. He spends his waking hours chasing down new tricks performed through clever application of... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Long Center West Pincer Terrace

11:00am CDT

Life in the OASIS: Emulating the 1980s in-Browser

Speakers
avatar for Ernest Cline

Ernest Cline

Writer
Ernest Cline is the bestselling author of the novel Ready Player One and the screenwriter of the 2009 film Fanboys. He lives in Austin, Texas, where he devotes a large portion of his time to geeking out. For more information please visit his website: www.ernestcline.com
avatar for Jason Scott

Jason Scott

Software Curator, Internet Archive
JASON SCOTT is a Free-Range Archivist at the Internet Archive (archive.org), home of the Wayback Machine and 20 petabytes of saved media and content, provided for free for all. As the software curator, he is responsible for JSMESS project and integration into the Internet Archive's... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Long Center AT&T Education Room

11:00am CDT

Problem Solvers: Compensating College Athletes for Their Likeness

Speakers
avatar for Emmanuel Acho

Emmanuel Acho

NFL Athlete, Philadelphia Eagles
Emmanuel Acho is currently a member of the Philadelphia Eagles after being drafted and traded from the Cleveland Browns the preceding year. Graduating from the University of Texas in December of 2011 with a degree in sports management, he is currently working on his graduate degree... Read More →
avatar for Gary Gertzog

Gary Gertzog

EVP of Business Affairs, Fanatics
Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic planning.   Prior to coming to Fanatics, Gary oversaw all legal and business affairs for... Read More →
avatar for Brad Wolverton

Brad Wolverton

Sr Writer, The Chronicle of Higher Education
Brad has covered college athletics since 2005, focusing on the confluence of money and sports on campus. Before joining The Chronicle, he wrote about sports business for BusinessWeek. He has published articles in Men's Journal, The Washington Post, USA Today, and on SI.com. He is... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Four Seasons San Jacinto

11:00am CDT

The Business of Preparing Potential NFL Draftees

Speakers
BF

Bruce Feldman

College Football Insider, Fox Sports
Bruce Feldman is a New York Times bestselling author. His new book is The QB: The making of Modern Quarterbacks. He also co-wrote Swing Your Sword and is the author of Meat Market: Inside the Smash-Mouth World of College Football Recruiting and Cane Mutiny: How the Miami Hurricanes... Read More →
CL

CJ Laboy

NFL Agent, Relativity Sports
NFLPA Certified Contract since 2005 working at Relativity Sports. Have worked with several of the NFL and NFL Draft's top athletes including Jason Verrett (#25 overall in 2014), Dion Jordan (#3 overall in 2013), Margus Hunt (2nd round in 2013), Courtney Upshaw (2nd round in 2012... Read More →
AS

Andy Staples

Sr Writer, Sports Illustrated
Andy Staples is biding his time at Sports Illustrated until someone hires him to edit and write for a publication dedicated only to barbecue. Until then, his first dream job will have to suffice. Staples can rattle off the best hole-in-the-wall dives in America's preeminent college... Read More →
JV

Jason Verrett

NFL Player, San Diego Chargers
A native of Fairfield CA, Jason followed a stellar career at TCU and a standout performance at the NFL combine (4.38 40, 2nd fastest amongst cornerbacks) by being selected with the 25th overall pick by the San Diego Chargers in the first round of the 2014 NFL Draft. Jason was the... Read More →
MV

Mark Verstegen

Founder & Pres, EXOS
Mark Verstegen is recognized as one of the world’s most innovative human performance experts. Verstegen pioneered the concept of integrated performance training and has brought that system to the world’s top athletes and sports organizations; the U.S. military; and leading companies... Read More →
avatar for Aaron Williams

Aaron Williams

Buffalo Bills


Friday March 13, 2015 11:00am - 12:00pm CDT
Four Seasons Ballroom AB

11:00am CDT

The In-Stadium Fan Experience in MLS

Speakers
avatar for Max Bretos

Max Bretos

SportsCenter Anchor, ESPN
Max Bretos joined ESPN in January 2010 as an anchor, predominately appearing on SportsCenter as well as on College Football Live, MMA Live, Outside the Lines and college basketball wraps.   Bretos is also a premier voice for soccer on the ESPN networks. He has contributed to ESPN... Read More →
avatar for Adrian Hanauer

Adrian Hanauer

Owner, Seattle Sounders FC
Adrian Hanauer first kept the flame of professional soccer alive in Seattle before helping to reignite the community’s passion for the game with the arrival of a Major League Soccer expansion franchise in 2009. Hanauer has not only guided Seattle to success on the field, but he... Read More →
avatar for Robb Heineman

Robb Heineman

Owner & CEO, Sporting Kansas City
Recognized as one of the most progressive, forward-thinking leaders in sports today, Heineman is the CEO of Sporting Club, the parent organization of Sporting Kansas City, and one of the club’s five principal owners. Heineman also serves as Managing Partner of Sporting Innovations... Read More →
avatar for Merritt Paulson

Merritt Paulson

Owner, Portland Timbers
Merritt Paulson is the Chief Executive Officer of the Portland Timbers. On March 20, 2009, Major League Soccer announced that the Timbers would become the league’s 18th franchise, starting play in 2011.


Friday March 13, 2015 11:00am - 12:00pm CDT
Four Seasons Ballroom CD

11:00am CDT

Big Data and AI Need Each Other And You Need Both
An average company in 15 of the 17 U.S. commercial sectors has more data in its systems than the Library of Congress. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. A 2013 Oxford University study found that A.I. technology could soon take over nearly half of all U.S. jobs. Scary for some, but also a huge opportunity for entrepreneurs in this space. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. or if A.I. will be the key to unlocking Big Data. Either way, this future is upon us.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Ganesh Bell

Ganesh Bell

Chief Digital Officer & GM Software & Analytics, General Electric
AH

Amir Husain

Pres and CEO, Sparkcognition Inc
MM

Maher Masri

Partner, McKinsey & Company
MS

Manoj Saxena

Managing Dir, The Entrepreneur's Fund
MS

Michael Stewart

Chairman CEO, Lucid Holdings Inc


Friday March 13, 2015 11:00am - 12:00pm CDT
ACL Live at the Moody Theater ACL Live

11:00am CDT

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

11:00am CDT

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm CDT
Palm Door on Sixth Main Stage

11:00am CDT

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

11:00am CDT

Next Nature: How Technology Becomes Nature
From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.

View official listing on sxsw.com

Speakers
avatar for Koert van Mensvoort

Koert van Mensvoort

Dir, Next Nature Network
Dr. Koert van Mensvoort is an artist and philosopher best known for his work on the philosophical concept of Next Nature, which revolves around the idea that our technological environment has become so complex, omnipresent and autonomous that it is best perceived as a nature of its... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon 3

11:00am CDT

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

11:00am CDT

ReleaseIt at SXSW: Round 1
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
The first group of companies to compete include:
CordCruncher
Henderson, NV
A unique elastic sleeve to manage cord length for electronic devices.
retirement plans.
Come back for round two of ReleaseIt at 12:30pm to hear from the second group of finalists and to see the 2015 winner announcement!

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 11:00am - 12:00pm CDT
Hilton Austin Downtown Salon B

11:00am CDT

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon E

11:00am CDT

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Radisson Town Lake Riverside Ballroom

11:00am CDT

SXSW Global Connections Kickoff
Attending SXSW Interactive from outside the US? Then come to the Global Connections Kick Off to learn more about how you can maximize your time in Austin to take your career to the next level. This session will feature a number of short, micro-talks from leaders of the Central Texas startup ecosystem. Even if you are not from out of the country, you will want to part of this special session.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm CDT
Hilton Austin Downtown Salon H

11:00am CDT

SXSW Home Room
Attend a SXSW Home Room session to achieve a few goals: first and foremost, you'll get tips from SXSW staff on the most compelling content and networking events for that day. These SXSW Home Room sessions are also a great way to meet other registrants with similar interests as yours. Strong one-on-one connections are the key to maximizing your SXSW experience!

View official listing on sxsw.com

Speakers
avatar for Kelly Krause

Kelly Krause

IA Publicist, SXSW STAFF
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Friday March 13, 2015 11:00am - 12:00pm CDT
ACC Room 9ABC

11:00am CDT

Synthetic Biology: Learn, Do, and Dream
This panel will explore the advancement of biotechnology education through entry-level technologies, such as Rapid DNA Prototyping (RDP) Kits, #ScienceHacks (sciencehack.synbiota.com), the Synbiota platform (synbiota.com), as well as other citizen science initiatives in synthetic biology. The panelists will explore the implications for security and education as these technologies enter the workplaces and minds of newbie scientists.
Novice-welcoming synbio and biohacker projects that get science enthusiasts “learning by doing” have dramatically transformed the shape of the potential future scientist’s gateway into synthetic biology, and have influenced the direction of regulatory and policy making efforts. At the same time, they have extended and enriched the toolkits of traditional researchers in exciting scientific cases that will be explored.

View official listing on sxsw.com

Speakers
avatar for Rob Carlson

Rob Carlson

Managing Director, Bioeconomy Capital
Rob Carlson is the Managing Director at Bioeconomy Capital, which invests in early stage biotechnology companies, and is a Principal at Biodesic, a consulting firm that focuses on strategy, security, and engineering at the intersection of biotechnology and the economy.
avatar for Connor Dickie

Connor Dickie

CEO, Synbiota
Connor Dickie co-founded Synbiota to accelerate biotechnology R&D. Synbiota is a rapid prototyping software/wetware platform that puts the power of life into the hands of scientists and enthusiasts around the globe. Connor is an alumnus of the MIT Media Lab where he created context-sensitive... Read More →
avatar for Joi Ito

Joi Ito

Dir, MIT Media Lab
Joichi Ito is the Director of the MIT Media Lab. He is a Board Member of Sony Corporation, The New York Times Company, The MacArthur Foundation, The Knight Foundation, The Mozilla Foundation and co-founder and board member of Digital Garage. He has created numerous Internet companies... Read More →
avatar for Orkan Telhan

Orkan Telhan

Professor, University of Pennsylvania
Orkan Telhan is interdisciplinary artist, designer and researcher whose investigations focus on the design of interrogative objects, interfaces, and media, engaging with critical issues in social, cultural, and environmental responsibility. Telhan is Assistant Professor of Fine Arts... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon 2

11:00am CDT

The Climate Crisis: Challenge & Opportunity
2015 is a critical year for climate action.
The costs of carbon pollution have never been more clear: stronger storms, bigger floods and mudslides, deeper droughts, worsening fires, hotter temperatures, spreading tropical diseases, melting ice and rising seas, all brought on by our reckless pollution of the atmosphere—and yet there is hope.
This December, world leaders will gather in Paris to adopt a new global agreement to solve the climate crisis. Their meeting will take place as prices for clean, renewable electricity continue to plummet, demand for climate action continues to grow and governments take bold action.
In his session, former Vice President Al Gore will discuss the need for climate action, Live Earth: Road to Paris and the way forward for our civilization.

View official listing on sxsw.com

Speakers
avatar for Al Gore

Al Gore

Former VP & Chairman/ Climate Reality Project, The Climate Reality Project
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.'s board of directors. Gore spends the majority of his time as chairman of The Climate Reality Project... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
ACC Exhibit Hall 5

11:00am CDT

Turbocharging Social Activism with Data Standards
Turbocharging Social Activism with Data Standards: From Marriage Equality to International Human Rights. There are a million different systems & tools available to organizations doing policy & advocacy work - why is moving data between them so damn hard? Shouldn’t we have figured this out by now? Well, there is hope: the Open Supporter Data Interface (OSDI) is a common API defined by a critical mass of progressive vendors and organizations that allows for data to move easily between systems.
The existence of a common API reduces customer costs related to moving data between different systems & enhances the ability of innovators to create products for the marketplace. Data silos & closed systems have hampered the progressive movement since its inception. OSDI changes that by helping tools "talk" to each other while keeping data in sync. It puts the client, not the tool, more in control when integrating.

View official listing on sxsw.com

Speakers
avatar for Tim Anderegg

Tim Anderegg

Dir of Data & Tech, New Organizing Institute
Tim Anderegg grew up in North Dakota and developed an interest in computers and politics at an early age to escape from the cold and make a difference in the world, respectively. After attending college in Southern California (for similar reasons), he moved to Washington DC to pursue... Read More →
avatar for Gayatri Bhalla

Gayatri Bhalla

COO, Catalist
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill and on campaigns. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has... Read More →
avatar for Josh Cohen

Josh Cohen

Founder & Chairman, Open Supporter Data Interface
Josh Cohen is a software professional, gay activist and the Founder and Chairman of the Open Supporter Data Interface Project (OSDI). The OSDI effort seeks lower integration costs and increase innovation by defining common APIand data structures for interoperability among products... Read More →
JR

Jason Rosenbaum

Director of Technology, Action Network
Jason Rosenbaum is a musician, organizer, and developer living in Washington, DC. After helping win health care reform at Health Care for America Now, he was brought on as a Senior Online Campaign Director at the Progressive Change Campaign Committee in 2010. While there, he helped... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
ACC Room 10AB

11:00am CDT

Under the Hood at Capital One Labs: Our Tech Stack and Tools
Join us for a quick overview of the technologies powering Capital One Labs, the team of Capital One innovators charged with re-imagining banking as we know it.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm CDT
Capital One 6th & Congress

11:00am CDT

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm CDT
Sheraton Austin Capitol Ballroom

11:00am CDT

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm CDT
Trinity Hall Trinity Hall

11:00am CDT

Create Your Own KindSign to Inspire Your Community
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Since the first urban environments of the Roman Empire, to modern day metropolises, our cities have been filled with physical signage that passively direct, lead, and inform our actions and behavior. Many of these signs communicate to us a universal civic code of etiquette, reminding us not to litter, pick up after your dog, and slow down because a school is near. Noun Project is expanding on this idea with KindSigns, an art project that encourages everyday citizens to create signs that communicate personalized, provocative messages to challenge, inspire and delight those around them.
Join Noun Project in an exciting workshop where you will create your own KindSign with a powerful pictographic messages. Participants will learn the fundamentals of visual communication and semiotics, how to create an icon, and finally will get the chance to help inspire others.
The workshop will kick off with a presentation about the power of visual communication. Then during the next hour, you will play a game designed to help generate ideas for your own KindSign. After this participants will sketch out their ideas. Finally the last 30 mins will be spent on group presentations.
After the event, The Noun Project will transform the sketches into polished icons, and print the designs on signage. The final aluminum signage, containing both message & pictogram, will be mailed to each participant to share in their own built environment.

View official listing on sxsw.com

Speakers
avatar for Edward Boatman

Edward Boatman

Chief Creative Officer, The Noun Project
Edward is a designer and creative thinker that can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual dictionary of the symbols and icons that form the world’s visual language. Trained in design... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Room 307

11:00am CDT

Data Science Without Being a Data Scientist
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Minimal experience with coding.
What to Bring:
Please bring your laptop.
Attendees will get the most out of the workshop if they have access to Mathematica and Wolfram Cloud. Please download prior to the workshop. A free trial version of Mathematica is available here: https://www.wolfram.com/mathematica/trial/ To access Wolfram Cloud, please follow this link, select "Wolfram Programming Cloud" and create an account: http://www.wolframcloud.com/
Today, far more data is being generated than is ever properly analyzed. Making data easier to analyze will benefit everyone, from the corner ice-cream store and budding student to Walmart and the World Bank. Unfortunately, today's tools make data science the province of a small group of experts, limiting the potential impact of all this new data. In this workshop, we will walk you through the basic steps of data science work, and show you how next-generation tools can remove much of the complex drudgery that limit data science to a privileged few. The workshop will be interactive: all participants will start with a browser and end with a multiple data science applications in the cloud. We'll wrap up by discussing the future of data science.
During this workshop you will:
- Get an overview of what data science is
- Get practical experience with data science techniques
- See how the next generation data science tools can unlock powerful, automated data science workflows
This two and a half hour long workshop will go as follows: The first 45 minutes will be an overview and discussion session, followed by a 15 minute break. We will then break into groups for a hands-on session of 1h15. The last 15 minutes will be a wrap-up discussion.

View official listing on sxsw.com

Speakers
avatar for Etienne Bernard

Etienne Bernard

Research Assoc/Advanced Research Group, Wolfram Research
Etienne Bernard holds a PhD in statistical physics from ENS Paris. During in thesis "Algorithms and applications of the Monte Carlo method: two-dimensional melting and perfect sampling", he designed Markov-chain Monte Carlo algorithms in order to solve physics problems. He then worked... Read More →
avatar for Taliesin Beynon

Taliesin Beynon

Mgr & Dev Lead Advanced Research Group, Wolfram Research
Taliesin Beynon leads the Advanced Research Group at Wolfram Research, where he works on various data science and Wolfram Language-related projects. Taliesin has been with Wolfram Research for four and a half years. Previously, he worked at cloud computing and computer vision startups... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Salon H

11:00am CDT

Designing Your Future with the Connected Car
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Room 310-311

11:00am CDT

How to Keep Ideas Alive After SXSW
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
No matter where you work in marketing—agency, client, vendor, etc.—you leave SXSW with a ton of inspiration and ideas. Unfortunately, very few ideas actually make it all the way from the mere idea stage and into a live campaign. And, the truth is, getting something out the door that is a new, innovative and interesting is often more difficult and expensive than we anticipate. In this workshop, we offer a chance to reflect on and digest some of your SXSW experience by strategizing ways you can sell them in when you get home. For example, we will review scenarios such as a web app, a social campaign, and a cool piece of connected hardware and play through the real-life situations that would help you make them apart of a plan and bring them to market. To make things more fun (and realistic) we’ll break into teams to develop the solutions – then rank each teams outcome with a likelihood of success.

View official listing on sxsw.com

Speakers
avatar for Christian Dodd

Christian Dodd

VP, User Experience Strategy Dir, Cramer-Krasselt
Christian Dodd is fascinated by the way digital tools fundamentally alter the way people communicate with each other, both as individuals and as representatives of businesses and brands. The last 5+ years at C-K have allowed Christian the opportunity to help Porsche attract and communicate... Read More →
avatar for Nicholas Papagiannis

Nicholas Papagiannis

VP Search Dir, Cramer-Krasselt
Nick brings 16 years of digital marketing experience to the table, with a primary focus in search marketing and delivery. Nick has been the beneficiary of a career that began in digital from the get-go. After earning his Business Administration degree from the University of Illinois... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Room 301-302

11:00am CDT

Introduction to Programming Robots
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior programming experience required, though you should know how to use your computer and install software on it.
What to Bring:
Bring your laptop! The hardware required will be provided, so just come with an enthusiastic interest in building a circuit.
During this workshop, participants will actively learn how to build a small circuit using the Adafruit Trinket and the Arduino platform. Participants will learn to install, set up and configure the Arduino IDE to load sketches onto the trinket. Once set up, participants will build a programmable circuit using a breadboard and a small number of sensors and a multicolor led. Once set up the circuit will control the intensity and color of the led with a button and a potentiometer.
During the first half of the workshop, the participants will learn a bit of history about the Arduino, some basics of circuitry, and everything they need to use the Arduino IDE. After a break, the second half of the class will consist of building a specific circuit using the supplied kit, and then writing a program in the Arduino IDE to control the circuit they created. The last 15 minutes of the class will consist of a Q/A session, along with demonstrations of any unique circuits created by the participants.

View official listing on sxsw.com

Speakers
avatar for Micah Acinapura

Micah Acinapura

Sr Software Engineer, Huge
Micah Acinapura has been building interactive, digital experiences in the advertising and gaming industries for over ten years and currently works at Huge as a Senior Software Engineer. Prior to Huge, Micah worked at Brabble LLC as a Development Director and in various development... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Room 306

11:00am CDT

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Salon F

11:00am CDT

Fast Company Grill - Day One
Free w/ RSVP


Friday March 13, 2015 11:00am - 4:00pm CDT
The Cedar Door

11:00am CDT

MVPIndex SXsports Lounge- Day One
FRIDAY HAPPY HOUR
March 13, 4:30PM - 6:30 PM
Complimentary drinks and hors d'oeuvres

Come network with other social media professionals, entrepreneurs, CMOs, and data geeks in the sports and fitness industry at one of our events, or just come hang in the lounge to relax and recharge.


Friday March 13, 2015 11:00am - 6:00pm CDT
Four Seasons

11:00am CDT

Steam3 Create Exhibitor - Day One

SX Create, presented by Silicon Labs, will take place March 13-15th at the Long Center. Held during the first part of SXSW Interactive, the event is FREE and OPEN to the public each of those days, from 11am – 6pm. While visitors will require a Guest Pass, those will be available for free onsite.

SX Create is comprised of three parts: the Hands-On Pavilion, Session Tracks, and Meet Ups.

We are so pleased to be sharing the space with a wealth of amazing makers, creators, “thinkertinkers,” and community builders at this event, open to the good people of Austin, who are eager to experience the magic of SXSW Interactive. In addition to sponsor Silicon Labs, participants include SparkFun, Austin Mini Maker Faire, ATX Hackerspace (and numerous other makerspace groups from around the country), Girlstart, The Thinkery, HP, Raspberry Pi, Austin Energy, Dremel, The Edge of Imagination Station, and so many more.

STEAM3 was birthed and launched in Austin at UT in 2014 and will take place again this September 11th and 12th, 2015 in Atlanta, GA in collaboration with Georgia State University.

In addition to offering information about what STEAM3 - exploring the future of learning and education - is all about, we will also be bringing to the event a taste of the future through our mini interactive playground that will give visitors the opportunity to play with everything from a collection of award-winning serious games from MIT Game Lab, ADL's Imaginarium, building a future virtual classroom, to augmented reality for enhanced learning.



Friday March 13, 2015 11:00am - 6:00pm CDT
Long Center for the Performing Arts

11:30am CDT

Book Signing: Erica Dhawan
Erica Dhawan will appear at the SX Bookstore to sign copies of Get Big Things Done: The Power of Connectional Intelligence.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative... Read More →


Friday March 13, 2015 11:30am - 11:50am CDT
ACC Ballroom G Foyer

11:30am CDT

How Stress Can Guide Us to Health and Happiness
What if our culture's narrative about stress as a modern plight represents an incomplete picture, one that also does us a disservice? Amanda Enayati challenges many of our long-held assumptions about stress, separating myth from reality when it comes to what is commonly referred to as the health epidemic of the 21st century. Weaving together stories and research from science, history, philosophy and diverse faiths, she tells a fascinating tale that begins with the behind-the-scenes machinations of corporate villains and ends in the power of our stories to shape our realities.

View official listing on sxsw.com

Speakers
avatar for Amanda Enayati

Amanda Enayati

Columnist & Author, CNN, PBS, other media outlets
Amanda Enayati is an Iranian-American author and columnist. She has examined stress and the quest for well-being and life balance during difficult times since the launch of her Seeking Serenity series on CNN Health in 2011. Her essays about happiness, creativity, technology, and identity... Read More →


Friday March 13, 2015 11:30am - 11:50am CDT
ACC Ballroom G

12:00pm CDT

The Crossroads of Should and Must
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:00pm - 12:20pm CDT
ACC Ballroom G

12:00pm CDT

12:00pm CDT

Mashable House - Day One
We're back at SXSW. Emoji obsessions, selfie sticks galore and much more will fill the Mashable House as we celebrate all things that broke the internet this past year.

More details soon!


Friday March 13, 2015 12:00pm - 5:00pm CDT
Mashable House

12:00pm CDT

SXSW Esports Tournament Stage produced by GoodGame Agency
Come spectate a premiere esports production of Ultra Street Fighter IV which has brought in the most elite players from around the world to compete live at SXSW Gaming. You can watch the action live and for free on our channel at www.twitch.tv/sxswgamingesports
Competitors include:
RZR Xian
MCZ Tokido
Snake Eyez
TSC Sanford Kelly
EG PR Balrog
PH LPN
EG K-Brad
EG Momochi
TL Nuckledu
Kazunoko
EG Ricky Ortiz
Ryan Hart
EG Justin Wong
DL Hamad
AVM Gamerbee
MCZ Daigo

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 2

12:00pm CDT

SXSW Free Play Arcade with ScrewAttack and Arcades4Home.com
ScrewAttack and Arcades4Home have teamed up to bring you the games of yesteryear to play for FREE the entire weekend of SXSW Interactive. The ScrewAttack Free Play Arcade is the place to party, from old school fighting games to retro classics, complete with tournaments and prizes. So join us for the most fun you can have all weekend as we fire up the nostalgia, pump up the jams with our buddies from GameChops, and we get our game on at the ScrewAttack Free Play Arcade.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 1

12:00pm CDT

SXSW Free Play PC Arena presented by Intel and LANFest
SXSW Free Play PC Arena (sponsored by Intel and LANFest) provides a completely free and engaging environment for everyone to try out and experience exciting games, new and old, during SXSW Gaming. Each station on our network grants you access to an extensive library of games, including some of the hottest titles on the market. Want to try out a PC game you've been dying to try? Feel like playing a game of League of Legends with your new SXSW friends? Want to participate in an open tournament to win cool prizes? This is the place.
Watch the action live on our channel at www.twitch.tv/sxswgamingtournaments
Featured Tournaments of the Day
Registration for all tournaments open at 12:00 PM (noon) at the Registration Desk of the SXSW Free Play PC Arena.
1:00 PM: Kerbal Space Program by Squad
Sponsored by Kerbal Space Academy
4:00 PM: Don't Starve by Klei Entertainment
Sponsored by Klei Entertainment
6:00 PM: Unreal Tournament 2004
Sponsored by Corsair, Gunnar Optiks, Devolver Digital, & Warner Bros Interactive Entertainment
Thanks also goes to the following additional sponsors:
Gunnar Optiks, Warner Bros. Interactive Entertainment (Gauntlet), Klei Entertainment (Don't Starve), Intel SSD, Devolver Digital (Broforce), Gambitious Digital Entertainment, & TeSPA.
LANFest, sponsored by Intel, is a nationwide, all volunteer charity gaming organization whose mission is to have fun, raise money for charity, and promote sponsors in a series of fun, family-supportive, community-involved events.
TeSPA is the premier college gaming network in North America, dedicated to creating a home for gamers on every campus.  By encouraging collaboration and sponsoring local events, TeSPA empowers its chapters to grow their communities.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Room 2

12:00pm CDT

SXSW Game Jam presented by DAQRI, produced by Skillpoint Alliance
SXSW Gaming has become an event to launch up-and-coming game developers as well as highlight new emerging game trends. Join us this year in celebrating an innovative game jam sponsored by DAQRI. This year’s attendees will be encouraged to create cross dimensional games including 2D, 3D, and 4D (Augmented Reality) perspectives across mobile and online platforms. Skillpoint Alliance and Globaloria will co-produce this event to ensure participants learn and enjoy their experiences. Final games will be judged at the end of the competition with prizes and raffles being awarded for specific categories. The winners will be showcased on Sunday, March 15 at 6:45 p.m. on the Geek Stage. https://austineducationgamejam.splashthat.com/

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 1

12:00pm CDT

SXSW Gaming Concept Gallery featuring DigiPen Institute of Technology
The art of gaming is as boundless as the creativity that goes into creating each game. This year we welcome everyone to come join us at the SXSW Gaming Concept Gallery to witness what the next generation of artists from DigiPen has to offer. All selected works are from current students and will showcase a large variety of talent that is sure to inspire everyone.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center

12:00pm CDT

SXSW Gaming Expo presented by Activision and Twitch
Drawing developers, manufacturers and fans from all facets of the community, the Gaming Expo is the epicenter for gaming culture at SXSW. This diverse range of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Halls 1 & 2

12:00pm CDT

SXSW Geek Stage presented by comiXology
The SXSW Geek Stage exemplifies the heart and soul of the SXSW Gaming experience. Covering all aspects of the geek culture, the stage features content from the world of video games, comics, board games, animation, toys and more. You can watch Geek Stage programming live and for free at www.twitch.tv/sxswgaming

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 1

12:00pm CDT

SXSW Indie Corner
The Indie Corner is your chance to not only play but vote on indie games. Challenge yourself to play all of the greatest indie titles of the year and vote on the one you think should win the 2015 SXSW Gamer’s Voice Award!
Titles on display this year include:
Apotheon - Alientrap Games
Armikrog - Pencil Test Studios
Assault Android Cactus - Witch Beam
Cadence - Made With Monster Love
Children of Morta - Dead Mage
Chroma Squad - Behold Studios
Darkest Dungeon - Red Hook Studios
Extreme Exorcism - Golden Ruby Games
Gemini - Echostone Games
Grow - CriKeT Games LLC
Hyper Light Drifter - Heart Machine
Ice-Bound - Down to the Wire
Keep Talking and Nobody Explodes - Steel Crate Games Inc.
Lurking - DigiPen Institute of Technology Singapore
Narcosis - Honor Code Inc.
Noct - c3sk
Nom Nom Galaxy - Q-Games
Nova-111 - Funktronic Labs
Push Me Pull You - House House
ROCKETSROCKETSROCKETS - Radial Games Corp.
Salt and Sanctuary - Ska Studios
SoundSelf - Robin Arnott
SpeedRunners - tinyBuild Games
Stardust Vanguards - Zanrai Interactive LLC
That Dragon, Cancer - Numinous Games
The Escapists - Team17 Digital Ltd
The Flame in the Flood - The Molasses Flood
White Night - OSome Studio
Yomi's Gate - Spriteborne
Zombie Night Terror - Jérôme Levet

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 2

12:00pm CDT

Table Top Experience presented by Geek & Sundry, produced by Sunmesa Events
Join Geek & Sundry and your fellow geeks in a well-honed environment of tabletop gaming exhibitions and tournaments. In conjunction with Sunmesa Events, this area will enlighten you to the physical side of gaming.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Exhibit Hall 1

12:00pm CDT

The John Lennon Educational Tour Bus @ SXSW Gaming
The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 18th year of touring, the Lennon Bus features the latest audio, video, gaming technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, dedicated to providing opportunities for both professional and amateur songwriters around the world. The Lennon Bus North America travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. Lennon Bus Europe began providing these same opportunities to the young people of Europe when it launched in Liverpool, UK in May 2013. For more information visit www.lennonbus.org.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center

12:00pm CDT

Videogame History Museum Lounge presented by JVC
The Videogame History Museum was established with a mission to document, preserve, and archive the history of the Videogame industry. It is an evolution of the world-famous Classic Gaming Expo archive, which is possibly the largest videogame museum collection in the world. Come experience what the last 25 years has brought for the industry, and what the future may hold ahead.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm CDT
Palmer Events Center Room 1

12:00pm CDT

Dailymotion Party - Day One

Friday (3/13) Events
12PM-2AM: Lawn Games (Cornhole and Life Size Jenga in our backyard)
12PM-2AM: Machinima Video Game Kiosks (Play “Evolve” by 2K)
12PM-2AM: Front Yard Lounge (Relax and watch Dailymotion videos)
12PM-10PM: Record “Spin Art” Booth (Customize your own SXSW record)
2PM-10PM: Dailymotion Prize Wheel (Spin it & win cool swag)
6PM-8PM: Tasted Happy Hour (Free beer & craft cocktails)
8PM-10PM: Dailymotion Burger Bash (Free burgers & beer in our backyard)
8PM-12AM: DJ Performance (Featuring DJulovei)



Friday March 13, 2015 12:00pm - Saturday March 14, 2015 2:00am CDT
Bungalow

12:30pm CDT

Book Signing: Elle Luna
Elle Luna will appear at the SX Bookstore to sign copies of The Crossroads of Should and Must: Find and Follow Your Passion.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:30pm - 12:50pm CDT
ACC Ballroom G Foyer

12:30pm CDT

How to Build a Following Around Your Idea
Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 12:30pm - 12:50pm CDT
ACC Ballroom G

12:30pm CDT

Wakfu, Dofus and Krosmaster: 2015
Enter the intriguing world of the Dofus and Wakfu Anime series! Join Japanime Games and Ankama for a panel discussion of all things Dofus and Wakfu, including the Krosmaster Arena tabletop game! We will delve into the Anime, Online Games and Tabletop game worlds. We will have some exclusive clips from the Anime series, reveal upcoming releases for the tabletop games and talk about our electronic games including the upcoming tablet releases.

View official listing on sxsw.com

Speakers
avatar for Toni Darling

Toni Darling

Community Mgr, Japanime Games
avatar for Eric Price

Eric Price

Pres, Japanime Games
HS

Hervé Sohm

Head of Business Dev, Ankama Games
SW

Sabrina Waters

WAKFU English Community Mgr, Ankama Games


Friday March 13, 2015 12:30pm - 1:15pm CDT
Palmer Events Center Geek Stage

12:30pm CDT

Coaching Fast and Fearlessly

Speakers
avatar for Art Briles

Art Briles

Head Football Coach, Baylor University
Art Briles' restoration of Baylor's football program to an elite national level received an exclamation point in 2013 with a Big 12 Conference title and first-ever BCS bowl berth. Powered by a record-breaking offense (106 school records set or tied) and a veteran Top-30 nationally... Read More →
avatar for Kevin Kelley

Kevin Kelley

Sr Football Head Coach / Athletic Director / Motivational Speaker, Pulaski Academy
138-25-1 record as head coach with 4 state championships in 12 years @ 5A Pulaski Academy in Little Rock, Arkansas.
avatar for George Schroeder

George Schroeder

Natl College Football Writer, USA TODAY
George is a 20-year sports-journalism veteran, with experience as both a reporter and columnist. At USA TODAY Sports, he is a national college football writer, covering the scope of the sport across the country. Previously, he was the lead sports columnist at The Register-Guard in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Four Seasons Ballroom AB

12:30pm CDT

Designing New IP for New Technologies

Speakers
avatar for Lorne Lanning

Lorne Lanning

COO, Oddworld Inhabitants Inc
For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainment he refers to as “semi-conscious Trojan Horse pop”.


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 4

12:30pm CDT

Gaming Pioneers: Meet Intellivision Programmers

Speakers
avatar for William Fisher

William Fisher

Pres, Quicksilver Software Inc
Founder and President, Quicksilver Software, Inc.
avatar for Julie Hoshizaki

Julie Hoshizaki

Professor/Program Coord, Northwest Vista College
Julie Hoshizaki began her programming career at Mattel Electronics developing video games for the Intellivision. Her interest in new technology spurred her involvement with Playstation and Pico games, original Macintosh graphics editor, corporate ecommerce solutions, community web... Read More →
avatar for Keith Robinson

Keith Robinson

Pres, Intellivision Productions Inc
Keith Robinson, President of Intellivision Productions, Inc., has spent much of the last 30 years dedicated to keeping alive the history of the early days of video games.
avatar for David Warhol

David Warhol

Pres, Realtime Associates
David Warhol is founder and president of Realtime Associates, Inc., one of the longest-established independent game production studios in operation today. Founded in 1987, Realtime Associates has released over 100 consumer products on game platforms ranging from the original Nintendo... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Long Center Kodosky

12:30pm CDT

How to Remain Relevant in Today’s Digital Age

Speakers
avatar for Charles Barkley

Charles Barkley

Turner Sports Analyst, Turner Sports Turner Broadcasting
Charles Barkley is in his 15th full season as an NBA studio analyst for TNT’s Emmy® award-winning studio show Inside the NBA. • Barkley won the 2012 Sports Emmy® Award as Outstanding Sports Personality – Studio Analyst • Since 2011, Barkley has served as a studio analyst... Read More →
avatar for Richard Deitsch

Richard Deitsch

Media Reporter, Sports Illustrated
Richard Deitsch is a writer and editor at Sports Illustrated, SI.com and TheMMQB.com. He has covered seven Olympic Games, NCAA championships and Super Bowls, and worked for nearly every division of SI, including the Swimsuit Issue, SI For Women and SI For Kids. His specialties include... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Ballroom D

12:30pm CDT

Lovejams, Art Games, and Game Innovation at USC

Speakers
avatar for Tracy Fullerton

Tracy Fullerton

Dir, USC Games
Tracy Fullerton is an experimental game designer, associate professor and director of the USC Games program. Her research center, the Game Innovation Lab, has produced several influential independent games, including Cloud, flOw, Darfur is Dying, The Misadventures of P.B. Winterbottom... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Long Center AT&T Education Room

12:30pm CDT

Sport for Development: Affecting Societal Change

Speakers
avatar for Joey Cheek

Joey Cheek

Olympic Athlete, GlideSlope
Originally an inline skater from North Carolina, Joey Cheek quickly mastered the ice and became a world record-setting speed skater. In 2002, at the Salt Lake City Olympics, Cheek won his first ever international medal, a bronze.  Over the next four years he would go on to win more... Read More →
avatar for Matt Geschke

Matt Geschke

Dir, Laureus Sport For Good Foundation
Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading voice in the Sport for Development sector. Prior to this role, Matt served as Director... Read More →
avatar for Dave Mingey

Dave Mingey

Pres, Founding Partner, GlideSlope
Dave Mingey is a Founding Partner of GlideSlope, a collective of management advisors focused on the global sports industry. As the company’s President, he leads its mission to guide several of the world's biggest brands looking to increase bottom line results by better leveraging... Read More →
avatar for Paul Teeple

Paul Teeple

Dir, Sport for Dev, Partners of the Americas
Paul Teeple serves as Partners’ Director of Sport for Development and has led the A Ganar program since its founding in 2005. Described as “a youth workforce development program wrapped inside a soccer ball,” A Ganar uses lesson from the field of play to help at-risk youth learn... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Four Seasons Ballroom CD

12:30pm CDT

The Changing Face of Action Sports Media

Speakers
avatar for Angel Collinson

Angel Collinson

Professional Athlete, Teton Gravity Research
Like many freeskiers, Angel’s career was cast from a racing background. When Angel narrowly missed the US Ski Team at 18, big mountain skiing became her focus. She won the Freeskiing World Tour her freshman year competing, and repeated the following year, solidifying her place in... Read More →
avatar for Tana Hoffman

Tana Hoffman

Social & Content Mktg Mgr, Teton Gravity Research
Tana is a social media and digital strategist at Teton Gravity Research who focuses on content and influence marketing with the goal of building TGR's fanbase and spurring fan engagement. More than a professional, she's someone who loves good stories.
avatar for Todd Jones

Todd Jones

Founder & CEO, Teton Gravity Research
Todd Jones is a founder and CEO of action sports company Teton Gravity Research, which was founded in 1996. Todd has directed over 30 action sports films, countless hours of television programs and national commercials for brands such as Ford and the North Face.
avatar for Keith Sharman

Keith Sharman

Producer, 60 Minutes / CBS News
Keith Sharman is an award winning producer for 60 Minutes and 60 Minutes Sports who recently produced a profile of snowboard pioneer Jeremy Jones and Teton Gravity Research called 'No Fall Zone.' He also produced a story for 60 Minutes Sports in 2013 on big wave surfer and world record... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Four Seasons San Jacinto

12:30pm CDT

12:30pm CDT

#nofilter: Pros and Cons of Constant Connection
What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences.

View official listing on sxsw.com

Speakers
avatar for Krystine Batcho

Krystine Batcho

Professor, Le Moyne College
Krystine Batcho, Ph.D., is a licensed psychologist and a professor in the Psychology Department at Le Moyne College in Syracuse, New York. She makes regular contributions as an expert on the Psychology Today website. Her research has ranged from early work in human-computer interaction... Read More →
avatar for AJ Scherbring

AJ Scherbring

Assoc Creative Dir, Digitaria
avatar for Jenny Stoltenow

Jenny Stoltenow

Post-it(R) Brand Mktg Communications Mgr, 3M
A marketing professional experienced in transforming brands, leading cross-functional teams and managing the development and implementation of strategic communications campaigns, Jenny has over 12 years experience working across both corporate and agency businesses.
avatar for Paul Tyma

Paul Tyma

Co-Founder, Refresh
Paul is a serial (and sometimes parallel) entrepreneur and technologist. He takes ideas and turns them into products at an astounding pace. He’s a former Googler, founded Preemptive Solutions and Home-Account, built and runs the Mailinator email service, and is a recognized author... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 8

12:30pm CDT

Austin: The New Gateway for International Startups
More than forty percent of Fortune 500 companies were founded by immigrants or children of immigrants. Foreign entrepreneurs started thirty-three percent of US venture-backed companies between 2006 and 2012 that went public. There has never been a better time for foreign-born entrepreneurs to consider moving to and launching their startups in the US. Especially in Austin.
Austin, TX has all the qualities that foreign entrepreneurs crave – lovely weather, relatively low cost of living, friendly experts willing to share advice, angel investors, and great music and food!
In our panel session, you'll hear from actual foreign entrepreneurs who have chosen Austin as their startup launchpad, built their companies and achieved funding. Listen to their stories, challenges, and extraordinary outcomes and realize how small a world it really is.

View official listing on sxsw.com

Speakers
avatar for Thomas Bebis

Thomas Bebis

Country Advisor Greece, International Accelerator
avatar for Jean Belanger

Jean Belanger

Co-founder / CEO, prüf technologies inc
Jean has 30 years experience in starting technology companies through to IPO and successful exit. He was Finalist for E&Y’s Entrepreneur of the Year Award. He received MacWorld Magazine “World Class” Outstanding Achievement Award for personal contribution to Macintosh platform... Read More →
avatar for George Koutitas

George Koutitas

CEO & Co-Founder, Gridmates
I am a serial entrepreneur and academic in smart grids and wireless networks. I work on scientific algorithms on optimization, control and game theory and I am now bridging the gap between theory and practice. I am cofounder of Gridmates, a unique cloud platform and ecosystem that... Read More →
DA

Dr. Ann-Christine Langselius

CEO, Co-Founder and Co-Inventor, Miraculum Applications Inc
EN

Eleftherios Ntouanoglou

Founder/CEO, Schoox Inc


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hilton Austin Downtown Salon H

12:30pm CDT

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm CDT
Sheraton Austin Capitol Ballroom

12:30pm CDT

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty... Read More →
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 1

12:30pm CDT

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm CDT
Radisson Town Lake Riverside Ballroom

12:30pm CDT

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

12:30pm CDT

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization... Read More →
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon D

12:30pm CDT

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar... Read More →
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers... Read More →
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

12:30pm CDT

Empowering Cities with Big Data Analytics
The Big Data Revolution has begun, but the applications and implications of harvesting and harnessing this data are in their infancy—and this is particularly true in understanding how cities really ‘work’ and how to make them better. However, the potential impact of Big Data Analytics—using data collected from pervasive sensors and ubiquitous mobile devices—in improving the lives of everyone in cities is enormous: safety, quality and efficiency of services, and even enrichment and entertainment. There are challenges to overcome: collecting enough high-quality data; obtaining buy-in from citizens and protecting their privacy; developing urban models with sufficient accuracy; etc. This panel will review current leading city data efforts, present opportunities and possibilities for urban data analytics, and discuss issues and solutions in using Big Data to improve lives for all. Panelists will include leaders in urban planning, computing, mobile devices, and Big Data analytics.

View official listing on sxsw.com

Speakers
avatar for Charlie Catlett

Charlie Catlett

Dir & Sr Computer Scientist, Urban Center for Computation and Data
Charlie Catlett is the founding director of the Urban Center for Computation and Data, UrbanCCD, which brings social, physical, and computational scientists together with artists, architects, technologists, and policy makers to explore science-based approaches to opportunities and... Read More →
MG

Marta Gonzales

Asst Professor, MIT
avatar for John Tolva

John Tolva

Pres, PositivEnergy Practice LLC
RT

Roy Truitt

CEO, ScanSee Inc


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 211-212

12:30pm CDT

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

12:30pm CDT

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm CDT
Palm Door on Sixth Main Stage

12:30pm CDT

How Big Data Helps Convert Fans into Customers
With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel
RL

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACL Live at the Moody Theater ACL Live

12:30pm CDT

How Is Big Pharma Interacting with Tech Startups?
With declining revenues and regulatory hurdles, large pharmaceutical and biotechnology corporations are beginning to look for ways to increase sales of existing drugs and add new sources of revenue. Health IT startups have the potential to solve many of these hurdles, yet on the whole, big pharma has been slow to adopt new innovative technology. This session will look at pharma activity in the the health IT space to date, where it's headed, and what health IT entrepreneurs can do to better appeal to large pharma and biotech.

View official listing on sxsw.com

Speakers
avatar for Jennifer Lannon

Jennifer Lannon

Life Science Program Mrg, Springboard Enterprises
As Life Science Program Manager for Springboard Enterprises, Jennifer Lannon works closely with the Springboard network and entrepreneurs to run the Life Science Accelerator and Dolphin Tank pitch events. In the past, Jennifer has worked as a consultant with the Entrepreneur-in-Residence... Read More →
avatar for Meghan Lopresto

Meghan Lopresto

Dir, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Pharmaceuticals, Inc.
Meghan has over 14 years of experience in the pharmaceutical industry in leadership roles focusing on Multichannel Marketing, Digital Innovation, Business Development, Account Leadership, and Sales Operations and Platforms. Meghan has worked with Omnicare, Forest Laboratories, Sepracor/Sunovion... Read More →
avatar for Mike Marett

Mike Marett

CCO, CoheroHealth
Mike is a seasoned business development & marketing executive with extensive digital strategy, global product management, sales and corporate development experience. A healthcare industry veteran, MIke is an entrepreneur who has successfully launched multiple new ventures and spearheaded... Read More →
SS

Shweta Singh

Sr Mgr, Business Development - Commercial Partnering, Genentech
At Genentech, Shweta engages with strategic health technology partners, while continuing to support internal business partners needs through enabling strategic health technology innovation pilots. Shweta comes to Genentech from Summa Health System in Akron, Ohio where she was the... Read More →
avatar for Phyllis Whiteley

Phyllis Whiteley

Venture Partner, Mohr Davidow Ventures
Phyllis Whiteley is a Venture Partner with Mohr Davidow Ventures. Dr. Whiteley has built a career founded on her passion for personalized medicine, global healthcare, and transformative life science innovations. Dr. Whiteley brings more than 25 years of international experience across... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 203-204

12:30pm CDT

How to Disrupt Wall St: The Flash Boys Blueprint
Brad Katsuyama, the CEO of America's newest stock market explains the insights and challenges that inspired him to innovate. The markets have lost their way -- catering to exchanges and middlemen. It's IEX's mission to realign them around the core needs of investors and issuers. This is a story told in Michael Lewis' latest best-seller: Flash Boys.

View official listing on sxsw.com

Speakers
avatar for Brad Katsuyama

Brad Katsuyama

CEO, IEX Group Inc
Brad is the CEO, President, and co-founder of IEX – a stock market dedicated to investor protection. IEX is owned by world-class mutual funds, hedge funds, family offices and entrepreneurs such as Jim Clark and Steve Wynn, and recently raised VC funding from Spark Capital and Bain... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 5-6

12:30pm CDT

How to Rock SXSW in 4 Hours
SXSW is an incredible opportunity to take your business or life to the next level. But what's the smart way to do it? And how do you choose from a million options?!
In this session, Tim Ferriss will teach his personal playbook and explain how his first book, The 4-Hour Workweek, hit its tipping point at SXSW in 2007. Before SXSW, it was turned down by 26 publishers. Post-SXSW, it went on to sell millions of copies in 30+ languages and stuck on The New York Times bestseller list for more than 4 years unbroken.
What did Tim do at SXSW that helped "the most surprising self-help hit of the decade" (Men's Journal) happen?
This session will cover that and more, including:
- Biohacks for surviving (and optimizing) the booze marathon and sleep deprivation inherent to SXSW
- Top mistakes 90% of attendees make
- How to pick sessions, parties, etc. and make the most of the madness
- How to interact with A-listers (or not)
- How to set yourself apart, enjoy the ride, and come away smiling
If you want actionable advice and uncommon tactics for getting the most out of SXSW, don’t miss this presentation!

View official listing on sxsw.com

Speakers
avatar for Tim Ferriss

Tim Ferriss

Founder, 4 Hour Work Week
Timothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is an angel investor/advisor... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Exhibit Hall 5

12:30pm CDT

Lights, Camera, Action: MAKER LABS Live in Austin
Want a first-hand look at how Maker Studios works with both talent and brands to co-create original content? Now is your chance to get a behind-the-scenes look at the original programming model MAKER LABS, which allows partners to co-create with Maker, leveraging the company’s creative team and technology expertise. During this session, Maker’s Chief Content Officer Erin McPherson and Skybound Entertainment’s Robert Kirkman and David Alpert will provide a sneak peek at upcoming programming created as part of the Skybound LAB. Led by The Wall Street Journal’s Mike Shields, the group will discuss the creative process and components of a MAKER LAB. Skybound Entertainment is home to the comic behind the Emmy®-winning series “The Walking Dead.” Other founding MAKER LAB partners include James Franco and Vince Jolivette's Rabbit Bandini Productions, professional skateboarder Nyjah Huston and multi-faceted Grammy®-winning talent will.i.am.

View official listing on sxsw.com

Speakers
avatar for David Alpert

David Alpert

Partner, Skybound Entertainment
David Alpert is a partner in Circle of Confusion LLC, a film and television management and production company with offices in Los Angeles and New York. Circle represents writers, directors, actors, producers and content creators. In addition to his dual role as a representative and... Read More →
avatar for Robert Kirkman

Robert Kirkman

Partner, Skybound Entertainment
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with... Read More →
avatar for Erin McPherson

Erin McPherson

Chief Content Officer, Maker Studios
Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy -- overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker's proprietary... Read More →
MS

Mike Shields

Sr Editor, The Wall Street Journal
Mike Shields is a senior editor at The Wall Street Journal, specializing in coverage of digital media and video. He has covered the online media and advertising world for over a decade for outlets such as Adweek, MediaPost and Digiday. Prior to his journalism career, he spent seven... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 2

12:30pm CDT

Move Fast, Government, or Get Out of the Way
Secretary of Commerce Penny Pritzker will discuss how the government is adapting to the rate and pace of technology by re-tooling the patent system, and aligning federal policy to fuel, not slow, innovation. Discover how these efforts help provide American businesses and entrepreneurs with the tools they need to grow and hire.
The discussion will be opened with remarks from Michelle Lee, the Deputy Undersecretary of Commerce for Intellectual Property and the White House nominee to Direct the US Patent and Trademark Office.

View official listing on sxsw.com

Speakers
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
JS

Jon Steinberg

CEO, Daily Mail


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Ballroom A

12:30pm CDT

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experie... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon E

12:30pm CDT

Network All the Things: What About Infrastructure?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Designing sensors into new physical infrastructure - office and residential buildings, transportation, factories, power plants, harbors, etc. - or retrofitting sensors into existing physical infrastructure presents much different challenges than designing rapidly outdated, disposable wearables. Smart infrastructure has to function as intended for years or decades. Often peoples' lives depend on smart infrastructure functioning properly. Industrial Internet of Things (IIoT) service delivery to smart infrastructure is a complex system-of-systems that behaves much differently than the Human Internet of Things (HIoT). Hear how different the IIoT is from HIoT, and why the short term opportunity for IIoT is so much greater than wearables and other solutions looking for a problem in the HIoT... for those who understand the infrastructure rules of the game. Moorinsights is hosting this panel

View official listing on sxsw.com

Speakers
avatar for Dave Friedman

Dave Friedman

Co-Founder & CEO, Ayla Networks
David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the... Read More →
avatar for Mike Krell

Mike Krell

Industry Analyst, Moor Insights & Strategy
I have a passion for all things electronic and Have spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. I fondly remembers my Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone... Read More →
avatar for Menko de Roos

Menko de Roos

CEO, Xicato Incorporated
After 10 years with Philips Lighting in a variety of technical and general management functions throughout intercontinental locations, Menko joined Lumileds Lighting in 1999 at the start of the expanded JV as a member of the executive staff in Silicon Valley. At Philips, Menko held... Read More →
avatar for Ron Sege

Ron Sege

CEO, Echelon Corporation
Ron Sege has served as a Director of Echelon, President, and Chief Executive Officer since August 2010, and he has been Chairman of the Board of Directors since October 2011. Before Echelon, he served as President, Chief Operating Officer, and Board member of 3 Com Corporation from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 208

12:30pm CDT

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In... Read More →
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Texas Ballroom 2-3

12:30pm CDT

New Social Networks Are Changing Entire Industries
Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
Presented by SpiceWorks

View official listing on sxsw.com

Speakers
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He is also co-founder of Rock Health, the seed accelerator for health startups. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business... Read More →
avatar for Jay Hallberg

Jay Hallberg

Co-Founder & CEO, Spiceworks
In 2006, Jay Hallberg co-founded Spiceworks, which has grown into the professional social network for the IT industry. With more than 5 million IT professionals using Spiceworks, it’s transforming how over $1 trillion worth of technology products and services are managed, marketed... Read More →
avatar for Manish Kothari

Manish Kothari

GM Platform, Edmodo
Manish Kothari is General Manager for Platform at Edmodo. Used by over 60% of US teachers, and in over 300,000 schools worldwide, Edmodo is the world's leading and largest collaborative learning platform for kindergarten through 12th grade (K12) teachers, students & parents.


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 7

12:30pm CDT

ReleaseIt at SXSW
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
Join us for round two of this competition and hear from this new group of finalists:
Homage
Tel Aviv, ISRAEL
Users create a video with their own dynamic emoticons.
Palate Smart Grill
San Francisco, CA
A countertop electric grill with precision-temperature control via an iPad app.
Ridgewing Guitar
New Boston, NH
A unique combination of instantly-interchangeable modules for a custom guitar.
Ship.io
San Francisco, CA
A cloud platform for continuous delivery of native iOS and Android mobile apps.
Supper
New York, NY
A web and Spotify app that delivers playlists selected by famed chefs.
At the end of this session, the 2015 ReleaseIt at SXSW winner will be announced.

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hilton Austin Downtown Salon B

12:30pm CDT

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Texas Ballroom 4-7

12:30pm CDT

The Bombastic Brilliance of Black Twitter II
In this dual conversation between an American and Africana Studies Scholar, Digital Strategist and upcoming author of "The Bombastic Brilliance of Black Twitter," Dr. Kimberly C. Ellis aka @DrGoddess, and Journalist / Journalism Educator, @MeredithClark, who completed her dissertation on "Black Twitter," in Fall 2014, a serious, fun and focused interrogation of the arc of Black Twitter will occur. While both panelists have an academic background, they each bring a history of cultural criticism as well as journalistic integrity, digital engagement and social media expertise to the fore. They will discuss the evolution of "Black Twitter," since 2009, the mainstream media's obsession since 2012, the various ways in which the community has been truncated and misrepresented, as well as the longstanding tradition of forthright Black assertion in public spaces, including #TrayvonMartin, #Ferguson, #ICantBreathe and #BlackLivesMatter, #Selma and #Selma2Ferguson.

View official listing on sxsw.com

Speakers
avatar for Meredith Clark

Meredith Clark

Journalism Educator, Mayborn School Of Journalism At The University Of North Texas
avatar for Kimberly "Dr Goddess" Ellis

Kimberly "Dr Goddess" Ellis

CEO, Dr Goddess Arts
Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Room 6AB

12:30pm CDT

The Emperor’s New Wearables
Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.

View official listing on sxsw.com

Speakers
TB

Travis Bogard

VP, Jawbone
Travis Bogard is the vice president of product management and strategy at Jawbone, where he oversees the company’s product roadmap, strategy, customer service, and business development activities globally. Prior to joining Jawbone, Travis spent eight years at Tellme Networks where... Read More →
avatar for Ken Hertz

Ken Hertz

Sr Partner, MemBrain/Hertz Lichtenstein & Young LLP
KENNETH HERTZ is a Principal at memBrain and Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada... Read More →
avatar for Brandon Little

Brandon Little

Chief Creative Officer, Fossil
As Chief Creative Officer for Fossil Group, Brandon Little nurtures partnerships and oversees brand vision, product design and brand DNA for all Fossil Portfolio brands, including Tory Burch, Burberry, Emporio Armani, and Marc by Marc Jacobs, in addition to Fossil’s wearable technology... Read More →
avatar for Sandra Lopez

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion, Intel Corporation
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

12:30pm CDT

The Internet: F@#% Free Speech, F@#% Fair Use
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.
The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”

View official listing on sxsw.com

Speakers
avatar for Sarah Feingold

Sarah Feingold

Counsel, Etsy
Born an artist, Sarah decided the best way to protect creative folk like herself was to become an attorney.
avatar for David Wong

David Wong

Atty, Barnes & Thornburg LLP
David is a partner with Barnes & Thornburg LLP where he is a member of the Intellectual Property Department and Chairman of the Internet and Technology Law Group. His practice focuses on Internet law, technology, media, intellectual property counseling, risk management, prosecution... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 404

12:30pm CDT

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon A

12:30pm CDT

The Secret History of Hypertext
In 1934, a little-known Belgian bibliographer named Paul Otlet described something very much like the Internet, sketching out plans for a network of "electric telescopes" connecting people to a vast collection of documents, images, and audio-visual material. He dubbed the whole thing the Mundaneum, describing it as a "réseau mondial" - a worldwide web.
Why should anyone care about the failed schemes of a long-dead Belgian bibliographer? Otlet's work matters today not just as a kind of historical curio, but because he envisioned a radically different kind of network: one driven not by corporate profit and personal vanity, but by a utopian vision of intellectual progress, social egalitarianism, and even spiritual liberation.
This presentation will delve deep into Otlet's alternative vision of a global network, in search of useful lessons that could reshape our understanding of what the Internet could yet become.

View official listing on sxsw.com

Speakers
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 3

12:30pm CDT

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm CDT
Trinity Hall Trinity Hall

12:30pm CDT

When a Moment Becomes a Movement
What does it take to create effective human rights impact in the world? Do we focus on what is happening locally or turn our attention towards international strategies? We believe it takes both. Amnesty International is a Nobel Peace Prize winning grassroots organization with over 50 years of human rights work. We’ve investigated and exposed abuses, educated and mobilized the public and helped transform societies to create a more just world. Amnesty International USA reported on police brutality in Ferguson, MO, advocated for the release of 234 schoolgirls kidnapped in Nigeria, and mobilized the public to demand the release of a Sudanese woman on death row for refusing to renounce her faith. Steven W. Hawkins, Executive Director and Cammie Croft, Deputy Executive Director will lead a discussion on how technology can be used to leverage local responses to injustice and build an international movement capable of mobilizing millions to achieve human rights victory and policy change.

View official listing on sxsw.com

Speakers
avatar for Cammie Croft

Cammie Croft

Deputy Exec Dir - Digital & Strategic Communications, Amnesty International USA
Cammie Croft is a nationally recognized digital and communications strategist for social good, providing digital, technology, and communications advice for private and public-sector clients. She is currently the Deputy Executive Director of Digital and Strategic Communications at... Read More →
avatar for Steven Hawkins

Steven Hawkins

Exec Dir, Amnesty International USA
Steven W. Hawkins serves as the Executive Director of Amnesty International USA. Prior to joining Amnesty International USA, Steve worked as an attorney with the NAACP Legal Defense Fund where he represented African American men facing the death penalty throughout the United States... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Room 5ABC

12:30pm CDT

Why Is My Company More Transparent Than My Family?
Why are we getting so good at creating transparency in the workplace, but still seem to be stumbling around in the dark when it comes to our most important job, our family? At a time when no one person “runs” the family anymore, and everyone is expected to pull their own weight, how can family tech keep up with family living?
In this serious but not-so-serious presentation, we’ll make the argument that as relatively good people, it’s not actually our intention to be less-than honest with our family, nor is it fun to be the only one in the family holding the burden of information. We just need to find ways that actually make sharing information, and therefore sharing life with these people, more satisfying and less frustrating.
We’ll present some of the surprising holes in family transparency we found while researching and building DJED, the family app, and talk about how families are changing faster than the technology that's supposed to be making their lives better.
Presented by DJED

View official listing on sxsw.com

Speakers
avatar for Darren Reid

Darren Reid

CEO, Djed Studios LLC
Darren is the founder and CEO of DJED, an application for families to publish, securely store, and share content where privacy matters. Darren has founded several successful enterprise Internet companies with customers and users in many countries around the world. Darren and his family... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon 4

12:30pm CDT

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:30pm CDT

Your Laws, Your Data: Making Government More Open
Two decades ago, Congress began publishing some of its activities online, revolutionizing access to essential public information. The system was called THOMAS, after our third president. Managed by the Library of Congress, it aimed to serve as a central hub to find bills and resolutions, the Congressional Record, committee reports, treaties and so on. States and municipalities followed suit, building out data sets that are essential to a large variety of applications and services.
While technology has changed a lot since the mid 1990s, the quality of data coming from Congress and other branches of government has not kept up.
Creating a more open and comprehensive system of public data -- not only from Congress, but throughout government -- would make a variety of powerful new applications possible.
Join us for a discussion of how better data can empower citizen activists and public interest groups to make government more accountable, and more responsive.

View official listing on sxsw.com

Speakers
avatar for Molly Bohmer

Molly Bohmer

Data Curator, Cato Institute
Molly Bohmer is the Data Curator at the Cato Institute where she manages the Deepbills Project and researches policy issues surrounding government transparency and data. She also works with the Congressional Data Coalition to promote the release of data in the legislative branch... Read More →
avatar for Daniel Schuman

Daniel Schuman

Policy Dir, Citizens for Responsibility and Ethics in Washington
Daniel Schuman works at the intersections of law, policy, and technology as policy director for Citizens for Responsibility and Ethics in Washington (CREW), a non-profit organization devoted to government transparency and accountability with a special emphasis on government ethics... Read More →
avatar for Molly Schwartz

Molly Schwartz

Assoc Fellow, R Street Institute
Molly Schwartz is a Fulbright scholar conducting research at the Aalto University of Art, Design and Architecture and experimenting with user-centered design concepts at the National Library of Finland. Molly has been an analyst at the U.S. Department of State and is currently a policy... Read More →
avatar for Rebecca Williams

Rebecca Williams

Policy Analyst, Data.gov
Rebecca Williams is the Senior Engagement Liaison for Data.gov building out the federal open data infrastructure and facilitating community engagement. Prior to joining the Data.gov team, Rebecca worked with the Sunlight Foundation on advocating open data best practices to local governments... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACC Room 10AB

12:30pm CDT

Helping Hands in the Global Village

Speakers
TF

Troy Farnsworth CP, FAAOP

VP, UEPP, Hanger Clinic
TF

Troy Farnsworth

Vice President, Upper Extremity Prosthetics Program, Hanger Clinic
JS

Jonathan Schull

Founder & Research Scientist, Enable Community Foundation And RIT


Friday March 13, 2015 12:30pm - 2:00pm CDT
Long Center West Pincer Lounge

12:30pm CDT

Perales-Esposito Roundtable

CAPITAL FACTORY IS PROUD TO HOST

Assistant Secretary for the Private Sector within the Office of Policy at the U.S. Department of Homeland Security Jose Raul Perales and Director of the Visas Public Liaison Office at the Department of State Jill Esposito  for a private roundtable in the 6th St. Conference Room with special guest Vivian Graubard from the White House Digital Services team.

Join us for a discussion which will highlight the changes in our visa application processes that will be piloted later this year and how to effectively engage with the public on issues related to the visa application process.

More info 


Friday March 13, 2015 12:30pm - 2:00pm CDT
Capital Factory

12:30pm CDT

Havas Recharge

#HAVASXSW

Come get some nutrition and a massage while you recharge your phone to keep up with your SXSW live blogging!


Friday March 13, 2015 12:30pm - 3:30pm CDT
Easy Tiger

1:00pm CDT

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm CDT
ACC Ballroom G

1:00pm CDT

Book Signing: Dorie Clark
Dorie Clark will appear at the SX Bookstore to sign copies of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 1:00pm - 1:20pm CDT
ACC Ballroom G Foyer

1:00pm CDT

GAHCC and Tech Ranch Partnership Launch Programming

1:00 - 2:00 PM - Visa Presents: Emerging Consumer Payments: Growing Your Business with Every Transaction. Visa will launch an Europay Mastercard Visa (EMV) Chip Technology education awareness campaign in January 2015 to educate small and medium-sized merchants on the transition from magnetic swipe debit and credit cards to EMV Chip Enabled payments between now and October 1, 2015.

While the primary purpose of the campaign is to educate merchants on EMV Chip Technology and how they can transition successfully to this new payments system, discussion of EMV Chip Technology will fall under a broader discussion of emerging consumer payments (both digital and electronic) and how these new payments systems impact business’ bottom line, including driving sales and revenue, increasing customer security and protecting customer data. Visa will also distribute an electronic toolkit to initiative attendees. 

2:00 - 4:30 PM - Partnership Announcement

2:00 PM – 2:45 PM – Partnership Announcement:
The Greater Austin Hispanic Chamber of Commerce and Tech Ranch will each take the stage to discuss their programming and how each is complimenting the other through this new partnership. Both programs are focused on small business and entrepreneur development and will present specific ways that the community can connect with each.

2:45 PM – 3:15 PM – Company Presentations:
Individuals from two local, hispanic, startup companies will be presenting their businesses to the group. These individuals will discuss how both Tech Ranch and the City of Austin have made their dreams a reality. Company information coming soon…

3:15 PM – 4:00 PM – Featured Speakers:
Two thought leaders who strongly support the Hispanic community as well as the small business community will be speaking. Speaker information coming soon…


Friday March 13, 2015 1:00pm - 4:30pm CDT
Austin City Hall

1:00pm CDT

PetRelocation Yappy Hour - Day One

We're partnering with Austin Pets Alive! for two days of puppy and cat playtime and adoptions! Come talk to a pet specialist or just enjoy a free beer with your fellow SXSW pet lovers (and the cutest dogs and kitties around).

We had a great time last SXSW and look forward to seeing you all again!



Friday March 13, 2015 1:00pm - 6:00pm CDT
PetRelocation

1:30pm CDT

Book Signing: Rick Webb
Rick Webb will appear at the SX Bookstore to sign copies of Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age).

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:30pm - 1:50pm CDT
ACC Ballroom G Foyer

1:30pm CDT

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 1:30pm - 1:50pm CDT
ACC Ballroom G

1:30pm CDT

Verite Games: Next Evolution/Revolution in Gaming
Socially conscious games have continually fallen short in terms of engaging and being embraced by large audiences. Why haven’t commercial viability and social value doing good games succeeded? Navid Khonsari will present how his company’s new approach created an ambitious video game and documentary hybrid; 1979 Revolution. Khonsari will discuss the challenges of creating a game with social value while ensuring the success of commercial games.

View official listing on sxsw.com

Speakers
NK

Navid Khonsari

Producer, iNK Stories


Friday March 13, 2015 1:30pm - 2:15pm CDT
Palmer Events Center Geek Stage

1:30pm CDT

NASA New Initiatives in Imagery for Public Use

Speakers
CF

Carlos Fontanot

Imagery Working Group Manager, Space Station Program, NASA/Johnson Space Center
DJ

Daniel Jacobs

Mgr Int'l Partners Space Station Program, NASA
Manager of the International Partners team for the International Space Station Program at NASA's Johnson Space Center, and Manager of the CineSpace Project at NASA. Almost 30 years experience at NASA in Houston and Washington, mostly in international and interagency relations.
DP

Don Pettit

Astronaut, NASA/Johnson Space Center
avatar for Trish Rigdon

Trish Rigdon

Executive Director, Houston Cinema Arts Society
Trish Rigdon is the Executive Director of Houston Cinema Arts Society where she has prodcuded the Houston Cinema Arts Festival since 2010. She has over 14 years of experience as a director, producer, and designer in the commercial and nonprofit professional theatre nationally and... Read More →


Friday March 13, 2015 1:30pm - 2:30pm CDT
ACC Vimeo Theater

2:00pm CDT

Ain't It Cool with Harry Knowles Session

Speakers
avatar for Elizabeth Buckley

Elizabeth Buckley

Producer/Media Consultant, Ain't It Cool News
With a passion for storytelling, Peabody and Emmy award-winning filmmaker Elizabeth (Betty) Buckley brings her diverse background in film, television, new media, and sales to her current role of producer and media consultant. A background rooted in television commercials informed... Read More →
JG

Jaime Gallagher

Producer, Ain't It Cool Productions
Jaime Gallagher is a producer, actress and casting director. In 2014, she produced the avant-garde horror short film, "Not Well," starring Erin Cummings and, "King Ripple," starring Keith Stanfield. Jaime was also a co-producer on the psychological horror short, "Kadence," and enjoyed... Read More →
BH

Brett Hart

Dir/Producer, Ain't It Cool Productions
Emmy Award-winning writer/director Brett A. Hart started his journey making films as early as 11 years old. By high school, he had already found his mentor in director Richard Franklin, Psycho II/Cloak & Dagger, and was quickly taken under his wing and taught the mechanics of feature... Read More →
HK

Harry Knowles

Actor/Producer, Ain't It Cool Productions
In February of 1996, Knowles launched the website, www.aintitcool.com, which would eventually become the one and only, "Ain't It Cool News." Due to the enormous popularity of the website, Harry has been sought after by countless mainstream media, including magazines, newspapers and... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
ACC Room 17B
  Film, Panel

2:00pm CDT

An Insider's Guide to SXSW Film

Speakers
avatar for Meredith Borders

Meredith Borders

Managing Editor, Badass Digest
Meredith Borders is the Managing Editor for Badass Digest, the Alamo Drafthouse, Fantastic Fest and Birth.Movies.Death. She is a Houston resident and Austin ex-pat who moonlights as a programmer and host for the Alamo. When she’s not watching movies or writing about them, she’s... Read More →
avatar for Erik Davis

Erik Davis

Contributing Editor, Movies.com/Fandango.com
Erik has been one of the Web's leading movie commentators since 2005, having worked as an editor and writer for outlets like Fandango, Movies.com, AOL Moviefone, Cinematical, Flavorwire, SXSW Magazine, Entertainment Today and more. These days you can hear him talking about movies... Read More →
avatar for Grae Drake

Grae Drake

Sr Editor, Rotten Tomatoes
In 6th grade, Grae was arranging movie outings for all her friends, and she picked the movie. Through the years studying film at the University of Texas at Austin, being honored by Sundance and the Director's Guild of America, and working as a filmmaker in Los Angeles, she realized... Read More →
avatar for Jen Yamato

Jen Yamato

Entertainment Reporter, The Daily Beast
Jen Yamato covers entertainment for The Daily Beast. She's served as an editor and reporter at Deadline Hollywood, Movieline, and Rotten Tomatoes, among other publications, and as a chief film critic at Movies.com. She lives in LA and will throw down any day of the week at karaok... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
ACC Room 16AB

2:00pm CDT

Gameday 2025: What's In Your Living Room?

Speakers
avatar for Spencer Hall

Spencer Hall

Editorial Dir, Vox Media/SB Nation
MK

Mark Kramer

Head of Digital Technology, Pac-12 Networks
Mark Kramer is Head of Digital Technology for Pac-12 Networks, leading all development and technology efforts across Pac-12 Networks' digital platforms as well as digital integration with Pac-12 Networks' linear television technology team. Prior to Pac-12 Networks, Mark was Vice President... Read More →
avatar for William Mao

William Mao

Head of College Sports Partnerships, YouTube
Named one of Forbes Magazine's "30 Under 30 in Sports" in 2015 and a SportsPro Media "10 Next" in 2014, William Mao is a Sports Content Partnership Manager for YouTube in New York. Within YouTube's Sports vertical he manages high-impact digital content relationships and develops strategy... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Four Seasons San Jacinto

2:00pm CDT

Millennials and Sports: Reaching Next Gen Fans

Speakers
avatar for Peter Kafka

Peter Kafka

Sr Editor, Re/Code
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. He made the digital leap to Forbes.com in 2005. He may have been the first national business reporter to interview Steve “Stone Cold Steve Austin” Williams.
PM

Patrick McAfee

NFL All-Pro Kicker & Punter, Indianapolis Colts
PM

Pat McAfee

NFL All-Pro Punter, Indianapolis Colts
avatar for Perkins Miller

Perkins Miller

Chief Digital Officer/NFL Media, National Football League
Perkins Miller is the Chief Digital Officer for the National Football League. In this role, Perkins oversees all digital media activities for the NFL’s media operations, including NFL.com, NFL Mobile, NFL Now, and NFL Fantasy as well as League-wide club digital platforms. Additionally... Read More →
avatar for Eric Weinberger

Eric Weinberger

Exec Producer, NFL Network
Media executive Eric Weinberger was named NFL Network’s first ever Executive Producer by NFL Network EVP and CEO Steve Bornstein, a position he currently holds to this day. He is a TV executive with vast experience in live studio shows, awards and event shows, games and all aspects... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Four Seasons Ballroom AB

2:00pm CDT

The Basketball Tournament: A New Model for Sports?

Speakers
avatar for Luke Bonner

Luke Bonner

Brand & Mktg Exec, gykantler.com
Luke Bonner played “professional” basketball in Lithuania, Hungary and the NBA Developmental league. He’s currently pretending to be a real-life adult at GYK Antler, a leading marketing agency. He’s the founder/executive director of the Rock On Foundation, a 501c3 nonprofit... Read More →
avatar for Gabe Feldman

Gabe Feldman

Assoc Professor of Law & Dir, Sports Law Program, Tulane University Law School
Gabe Feldman is a professor at Tulane Law School, the Director of the Tulane Sports Law Program, the Associate Provost for NCAA Compliance and a certified mediator.
avatar for Daniel Friel

Daniel Friel

Content, Compliance, Counsel, TBT Enterprises LLC
Dan is one of the founders of The Basketball Tournament and a graduate of Tulane Law School. A college baseball player at the University of Richmond, Dan has used a lifetime of sports fandom and friendship to work with TBT's Founder, Jonathan Mugar, to design, develop, and launch... Read More →
KG

Kirk Goldsberry

Staff Writer, Grantland/ESPN


Friday March 13, 2015 2:00pm - 3:00pm CDT
Four Seasons Ballroom CD

2:00pm CDT

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already... Read More →
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm CDT
Palm Door on Sixth Main Stage

2:00pm CDT

Capital Factory A-List Pitch
Capital Factory brings you our A-List of Austin's early-stage startups raising Series A funding in a series of five-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event! Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are early-stage startups raising Series A funding that have qualified for a matching investment from the Capital Factory Fund and our venture capital partners. Most have initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Jonathan Coon

Jonathan Coon

Founder, 1-800CONTACTS
Jonathan Coon started 1-800 CONTACTS in 1992 in his dorm room with $50. The company was sold in June 2012 for $900 million. A few highlights of those 20 years: Public CEO from 1998 to 2007 Had to get federal law passed to give Americans a right to their contact lens prescriptions... Read More →
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
avatar for John Thornton

John Thornton

General Partner, Austin Ventures
John Thornton joined Austin Ventures in 1991 and focuses on software investing and firm strategy. Previously, John was with McKinsey & Co., where he served clients in the U.S. and Europe. He has worked with companies such as Active Power (NASDAQ: ACPW), Dazel (NYSE: HP), Lombardi... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Hilton Austin Downtown Salon G

2:00pm CDT

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm CDT
Sheraton Austin Capitol Ballroom

2:00pm CDT

Curious Bridges: How Designers Grow the Future
One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.

View official listing on sxsw.com

Speakers
avatar for Paola Antonelli

Paola Antonelli

Senior Curator, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Departmentof Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5

2:00pm CDT

Customer Journeys: Mapping out Customer Interactions @ Capital One to improving the servicing experience
Customer Journeys is a visualization of customer events being piloted in our call centers that helps agents quickly grok what a customer is going through and help meet them where they are.

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm CDT
Capital One 6th & Congress

2:00pm CDT

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm CDT
JW Marriott Salon E

2:00pm CDT

How to Prepare for The Tidal Wave of Big Data Jobs
According to the CDO Club, in 2014, there were an estimated 1,000 Chief Digital Officers and thousands of Data Scientists at companies worldwide – doubling the numbers since 2013. These new titles are only the beginning in a massive shift to accommodate the influx of big data. CDOs are found most frequently in the U.S., followed by the U.K., Australia and Spain (tied for third), France and Italy (tied for fourth), and then Germany. Much like the changing roles throughout the digital industry, with the introduction of social media platforms (i.e. the role of Social Media Manager isn’t even a decade old), the big data industry is creating new roles for both legacy brands and startups. Data experts will be a scarce, valuable commodity in the next decade and a huge opportunity for people with the right skill sets. In this session, you’ll hear from top industry executives, many of them Chief Digital Officers themselves, about how to navigate the new job landscape in the age of big data.
Presented by Umbel

View official listing on sxsw.com

Speakers
AM

Amen Mashariki

Chief Analytics Officer, City of New York
avatar for David Mathison

David Mathison

Founder & Curator, Chief Digital Officer Club
David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club.
avatar for Sree Sreenivasan

Sree Sreenivasan

Chief Digital Officer, Metropolitan Museum of Art
Sree Sreenivasan (@sree) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with the world's greatest museum." At the Met, he leads a world-class team of 70 working on topics he loves: digital... Read More →
avatar for Tracey Wallace

Tracey Wallace

Managing Editor, Bigcommerce


Friday March 13, 2015 2:00pm - 3:00pm CDT
ACL Live at the Moody Theater ACL Live

2:00pm CDT

McDonald’s Pitch Session: Restaurant Experience
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is about truly reinventing the traditional dining experience. We are talking about multiple screens, proximity technology, personalization and even smart packaging.
What if your whole experience with McDonald’s was customized just for you? Imagine walking into the restaurant, the crew immediately recognizing who you are, knowing your favorite order and charging your account – without needing to open your wallet. And how about the dining area? We want to
harness proximity technology, multiple screens and mobile devices to make the restaurant of the future a reality.
While it’s still early in the transformation for the restaurant of the future, McDonald’s is charging ahead, working with new ideas and technologies to enhance the customer experience in restaurants. Be part of this transformation.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm CDT
Hilton Austin Downtown Salon D

2:00pm CDT

Social Health Startup Bootcamp: Investing in Health
Investments in digital health startups have grown from almost one billion with 139 deals in 2010 to over almost 3 billion with 578 deals in 2013. As more investors begin to view health tech as a viable opportunity for funding and investment – especially as digital health becomes more mainstream through wearables and organic mobile platforms like Apple's Health Kit, Google Fit and Samsung's Digital Health Initiative -- it should come as no surprise that 2014 turned out to be another record-breaking year, with investments totaling over $4.1B, which is more than 2011-2013 combined. Join us for the 4th consecutive year of the Social Health Startup Bootcamp as we discuss the state of digital health funding in 2014, the factors that drove investments, deals, funding stages, investors, startups, most active markets/categories, and where future opportunities may lie.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Shwen Gwee

Shwen Gwee

VP/Group Dir Social Strategy, PharmFresh.tv
Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Digitas Health (VP/Group Director), Chandler Chicco Companies (Chief Digital Officer), Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy and Social... Read More →
avatar for Polina Hanin

Polina Hanin

Academy Dir, StartUp Health
Polina is the Academy Director at StartUp Health, a global growth platform for entrepreneurs transforming healthcare. Polina leads the StartUp Health Academy, a 3-year coaching program and trusted peer network, which includes 165 entrepreneurs from 84 companies, representing 7 co... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Hilton Austin Downtown Salon A

2:00pm CDT

Venture Investing in Universities
Venture capitalists, university investors, and technology entrepreneurs based out of Yale University come together for a panel discussion of strategies for investing in university-based startups – both from the labs and student body.
This session will cover how the Yale Entrepreneurial Institute’s Innovation Fund and external investors target opportunities, what stages of venture are ripe for investment, and the unique challenges and opportunities within the university.

View official listing on sxsw.com

Speakers
avatar for Donald Fischer

Donald Fischer

Venture Partner, General Catalyst Partners
Donald focuses on leading early stage investments in big data, open source, data science, cloud, and other enterprise IT technology areas. Donald sits on the boards of ScalingData and Tesora.
avatar for Gregory Ho

Gregory Ho

Pres & Chief Operating Officer, Spring Mountain Capital LP
Greg is a founding partner of Spring Mountain Capital, which was established in 2001 and focuses on alternative asset investing. SMC's preference is to invest "in the gaps" which means it seeks opportunities that many investors avoid because of their complexity, uncertainty, mis-staging... Read More →
SM

Sean Mackay

CEO, IsoPlexis
avatar for Erika Smith

Erika Smith

Deputy Dir, Yale Entrepreneurial Institute
Erika Smith is the Deputy Director at the Yale Entrepreneurial Institute, where she helps to expand entrepreneurial opportunities for students, faculty, and alumni. Erika was formerly the senior director of investments with the Center for Innovative Technologies in Virginia. In addition... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Hilton Austin Downtown Salon B

2:00pm CDT

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including... Read More →


Friday March 13, 2015 2:00pm - 3:00pm CDT
Trinity Hall Trinity Hall

2:00pm CDT

Mapbox
Mapbox is hanging out at SXSW on Friday, March 13th at 2pm and we'd love to see you for some beers and BBQ. 


Friday March 13, 2015 2:00pm - 4:00pm CDT
Searsucker

2:00pm CDT

The Wellness Oasis (Classpass Launch Party)
Free w/ RSVP

Escape to the wellness oasis @KOR180 for fresh pressed juice, cocktails,organic food trucks, foot massages, make up touch- ups, music & more. 


Friday March 13, 2015 2:00pm - 6:00pm CDT
KOR180

2:30pm CDT

The Casual VR Scene
Lots has been discussed about VR in the last two years. Most has focused on the hardcore, PC based application via the Oculus VR products but what many may not know about is the budding mobile and casual VR scene which represents a much larger market and users because ideally it will utilize the power of the everyday smartphone to create new VR experiences. Come listen to a panel of experts paving the way for these accessible mobile and casual experiences.

View official listing on sxsw.com

Speakers
avatar for Robert Brackenridge

Robert Brackenridge

Developer Rel, Virtuix
Robert is currently the Director of Developer Relations at Virtuix. Virtuix manufactures the Omni, an omni-directional treadmill for walking around inside of virtual reality (VR) experiences. As an avid indie game designer Robert has been a passionate advocate of both game development... Read More →
PC

Patrick Curry

Project Mgr, Unity Technologies
avatar for Neal Nellans

Neal Nellans

Founder, Ghost Machine
Mr. Nellans has over 14 years of professional game making experience. After Graduating with a BFA in Computer Animation from the Ringling School of Art and Design in Sarasota, FL, Mr. Nellans was immediately recognized for his work in Animation by being awarded the 1998 Gold Medal... Read More →
AS

Alex Schwartz

Chief Scientist, Owlchemy Labs
Alex is part biz-dev professional, part marketer, part designer, and part coder with a passion for creating. He's an ex-AAA Technical Artist turned entrepreneur, and now runs Owlchemy Labs, an independent game development studio whose titles include Snuggle Truck, Jack Lumber and... Read More →
avatar for Devin Weidinger

Devin Weidinger

Lead Developer, Merge VR
A Virtual Reality + Augmented Reality enthusiasts and passionate developer for PC VR Mobile VR. Lead Developer for MergeVR.com a virtual reality company focused on delivering virtual reality to the mass market. I'm always striving to be a stronger VR designer. I love rapid prototyping... Read More →


Friday March 13, 2015 2:30pm - 3:15pm CDT
Palmer Events Center Geek Stage

3:00pm CDT

Book Signing: Mitch Altman
Mitch Altman will appear at the SX Bookstore to sign copies of Maker Pro.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 3:00pm - 3:20pm CDT
ACC Ballroom G Foyer

3:00pm CDT

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:00pm - 3:20pm CDT
ACC Ballroom G

3:00pm CDT

Future of Retail with Simon

In partnership with Decoded FashionSimon decided to search for new and innovative startups enhancing the omni-channel retail experience.  On Friday, March 13, the selected top 10 startups will be showcased in the Decoded Fashion Mentorship Hub to attending press and investors. 

More info 



Friday March 13, 2015 3:00pm - 5:00pm CDT
JW Marriott Room 213

3:00pm CDT

The "Show Up or Don't It's Still Happening" Happening

People Pattern, Social Distillery & WeeGolf bring you The "Show Up or Don't It's Still Happening" Happening, an unofficial party guaranteed to be an awesome time.

Join us for some good company, great drinks & a tour of the new digs. See y'all there.



Friday March 13, 2015 3:00pm - 5:00pm CDT
People Pattern

3:00pm CDT

The #wjchat + #socjourn + #techladymafia Drinkup

Meet members of Tech Lady Mafia, #wjchat & Social Journalism for beverages, networking and conversation. 

More info

Friday March 13, 2015 3:00pm - 5:00pm CDT
The Ginger Man

3:00pm CDT

Hereby Launch Party
Free w/ RSVP

Join us for A Better Way to Network -  A Hereby Launch Party (During Interactive) where you get to learn about the people at the party before personally approaching them. 

A fun and fast way to meet people with the aspirations, interests, and skills you are looking for.

Free drinks & food from 3-5pm
Free samples of JuiceBox E-liquid
Live set from DJ Sky 



Friday March 13, 2015 3:00pm - 7:00pm CDT
Rooftop on 6th

3:00pm CDT

The Outlaw Roadshow - Day One
Bands and set times TBD

More info 


Friday March 13, 2015 3:00pm - 8:00pm CDT
Red Eyed Fly

3:00pm CDT

JuiceBox.Rocks Launch Party

JuiceBox is a high quality E-Liquid of the month subscription service. To be launched on the date of the event. We provide 6 high quality 15ML bottles of the best quality and best tasting E-Liquid for your Vaporizers and E-Smoking Devices each month, for $24.99, free shipping. JuiceBox will be giving away free samples of it's E-Liquid, as well as free drinks and food. 

Live DJ Set by Sky


 


Friday March 13, 2015 3:00pm - 9:00pm CDT
Rooftop on 6th

3:15pm CDT

The Ecstasy of Wilko Johnson
The Ecstasy of Wilko Johnson confronts our worst nightmares of impending death and turns them upside down. It tells the extraordinary, yet universal story of legendary musician Wilko Johnson who, diagnosed with pancreatic cancer and given a few months to live, accepted his fate with uplifting positivity and embarked on a farewell tour, capturing the imagination of the world as he went. But like every good story Wilko's has a damn fine twist in its tail. Two years later and confounding the odds, Wilko wakes up in a hospital bed, unexpectedly sentenced to live, having now to integrate those enlightened lessons learnt under sentence of death into the unexpected and ongoing future of his life.

Section: 24 Beats Per Second
Premiere Status: World Premiere
Country: UK
Year: 2015
Runtime: 91min
View official listing on sxsw.com


Friday March 13, 2015 3:15pm - 4:46pm CDT
Alamo Lamar B
  Film, Screening

3:30pm CDT

Trusted Filters and the Rise of Data Loyalty
There is so much information in the universe—too much to know—for one person to experience even a small fraction of it first hand. We have always trusted those around us to help filter and synthesize input to make sense of it.
As computer mediated communication rises, are we losing the human touch when it comes to trust? Are we becoming increasingly loyal to the systems that hold our data, dependent on them to use algorithmic—rather than altruistic—trusted filters?

View official listing on sxsw.com

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

SR Creative Director, Capital One
As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He has been watching the ways in which we are forming new eco-systems of trust in the computer mediated mediums that permeate... Read More →


Friday March 13, 2015 3:30pm - 3:45pm CDT
ACC Ballroom C

3:30pm CDT

Virtual Function, Physical Interface
Many physical objects are becoming icons, or symbolic representations of what they do. Much like the floppy disk save icon, the physical interfaces of many products today reference older technologies that are now obsolete. What can drive the metaphors that are used in today's interfaces? As digital technology replaces the mechanisms physical interfaces were once based on, how can we create interfaces that help people understand how to interact with the functions they control? If the way something actually works is so complex or counter-intuitive that it won't make sense to the average user, should the interface attempt to present a simplified metaphor? And if there is no older physical metaphor to fall back on, what principles can guide the creation of new interaction metaphors?

View official listing on sxsw.com

Speakers
avatar for Patrick Mankins

Patrick Mankins

Designer, Artefact
Patrick is currently a designer at Artefact in Seattle where he works with an amazing group of people to solve current problems and envision the future. Previously, he explored interactions with cognitive computing systems and cyber security at IBM Design and studied industrial design... Read More →


Friday March 13, 2015 3:30pm - 3:45pm CDT
ACC Ballroom B

3:30pm CDT

Book Signing: James Stewart
James Stewart will appear at the SX Bookstore to sign copies of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:30pm - 3:50pm CDT
ACC Ballroom G Foyer

3:30pm CDT

How to Turn Rejection Into Opportunities
When trying to find an investor for his technology start up, author Jia Jiang was rejected for what he thought was a done deal. It crushed his spirits and made him realize that he shouldn't take rejection this much to heart.
Jiang decided to go out and get rejected for 100 days, intentionally and in a way that would help him overcome his fear. On day three of this journey, a video of him being rejected was viewed by millions of people, and he found encouragement from strangers for the remaining 97 rejections.
After completing this journey, Jiang discovered how much rejection holds us back in our personal and professional lives. We want to land an investor or get capital for our startup, but we're scared that our idea isn't good enough. We want to sell more products, but we're afraid of hearing "no." All of these obstacles can be beaten with the right strategy, which Jiang has found in facing his own fear of rejection and is now sharing with you.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 3:30pm - 3:50pm CDT
ACC Ballroom G

3:30pm CDT

Fast & Furious: Bringing the Legacy to Mobile
Park your ride at the Geek Stage for an exciting interactive panel from the official game makers for the Fast & Furious film franchise. The panel will explore taking the action from the silver screen to mobile in Kabam’s highly anticipated game Fast & Furious: Legacy. Moderated by Jose Sanchez, the panel will feature the creative geniuses behind the game’s development to chat about bringing the film series’ deep canon to life, all the hot cars gamers will be pumped to play, plus debut exclusive videos for Fast & Furious: Legacy. Select audience members will get a chance to compete on-stage for a chance to win fun prizes. Are you game?

View official listing on sxsw.com

Speakers
avatar for Pablo Greenham

Pablo Greenham

Art Director, Kabam
BK

Bill Kim

Producer, Kabam Inc
CL

Calvin Lim

VP of Mobile & Digital Platforms, Universal Studios
SM

Steve Martin

Leader Designer, Kabam Inc
JS

Jose Sanchez

Producer, Electric Playground/Kabam


Friday March 13, 2015 3:30pm - 4:15pm CDT
Palmer Events Center Geek Stage

3:30pm CDT

3:30pm CDT

Defining the Next Generation Retail Experience

Speakers
avatar for Julie Bornstein

Julie Bornstein

Chief Mktg Officer, Sephora
Julie is the Chief Marketing and Digital Officer and member of the Operating Committee of Sephora, the leading beauty retailer in the US and Europe. Under Julie’s leadership, Sephora has doubled the size of its e-commerce business and established Sephora as a leader and innovator... Read More →
avatar for Jennifer Hyman

Jennifer Hyman

CEO & Co-Founder, Rent The Runway
Jennifer Hyman leads Rent the Runway, a transformative brand that offers unprecedented access to designer fashion for millions of women. Since its launch in 2009, Ms. Hyman has been committed to building the first rental platform for luxury goods. She has managed all areas of the... Read More →
avatar for Katrina Lake

Katrina Lake

Founder & CEO, Stitch Fix
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Ballroom D

3:30pm CDT

Design Perspectives on Meaningful Choice

Speakers
avatar for George Royer

George Royer

Lead Designer & Co-Founder, White Whale Games
George Royer is the lead designer and creative director at White Whales Games. Their debut videogame "God of Blades." received broad critical acclaim. "God of Blades" featured unique design interventions encouraging players to go to real-world libraries. He’s also worked on Monstrocards... Read More →
avatar for Shawn Sprockett

Shawn Sprockett

Strategic Design Lead, Yieldmo
avatar for Rachel Weil

Rachel Weil

Adjunct Lecturer, Dept of Art & Art History, The University of Texas at Austin
Rachel Simone Weil is an experimental video game developer and historian whose work explores the intersections of video games, nostalgia, and mainstream girlhood and femininity. Weil’s visual art and video games have been exhibited internationally at festivals, galleries, and museums... Read More →
avatar for Davey Wreden

Davey Wreden

Founder, Galactic Cafe
Davey Wreden is a video game writer and designer. He was the lead narrative designer on The Stanley Parable, an exploration of the tension between game player and game designer. He began working on the game while studying for his degree in Film Critical Studies at USC, and completed... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 4

3:30pm CDT

DIY Housing Meet Up

Speakers
avatar for Luke Iseman

Luke Iseman

Co-Founder, Boxouse
Luke is cofounder of Boxouse. He is passionate about using open source hardware and the physical computing revolution to build a more sustainable world. He has invented an automated gardening computer, built and managed a fleet of 25 pedicabs, and written a book about travelling the... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Long Center West Pincer Terrace

3:30pm CDT

Egg Hunt: The History of Easter Eggs in Games

Speakers
avatar for Juuso Myllyrinne

Juuso Myllyrinne

Global Director of Strategy, TBWA
Juuso Myllyrinne has made a career in making things not only worth talking about, but which are also genuine business drivers. He's a manager with significant experience from conventional brand planning, digital strategy, product management, broadcast media and leading successful... Read More →
MM

Matias Myllyrinne

CEO, Remedy Games
A games industry professional, with a passion for main stream entertainment and building intellectual property.


Friday March 13, 2015 3:30pm - 4:30pm CDT
Long Center Kodosky

3:30pm CDT

Filmmaking Cues from Top Sports Cinematographers

Speakers
SC

Skip Clark

Dir, Photography, Fox Sports
I've been in the broadcast television business since I was in high school. I started at a small local station in Mansfield, OH, in 1994 and made my way to network news, NBC News and ABC News. While working for NBC News, ABC News, and then moving on to Fox Sports and ESPN, I spent... Read More →
avatar for Al Francesco

Al Francesco

Dir, Cinematography, NFL Films
17 years in the field, but I grew up in the business, my mother and sister are both Make-up/Hair Artists. I used to sweep hair off floors and deliver the mail to the set. I literally learned from the bottom (floor) up. Capturing images for sports documentaries, where the action only... Read More →
avatar for Brian Schulz

Brian Schulz

Cinematographer & Producer, Major League Baseball
Brian is a national Emmy Award recipient and three-time New York Emmy Award winning cinematographer and producer. A veteran of dynamic branded content campaigns, of special note is his sixteen-year career with Major League Baseball Productions.
avatar for John Tipton

John Tipton

Dir, Photography, Major League Baseball
John had been shooting documentaries and commercials for 20 years. His broadcast clients include HBO, CBS, ESPN, and NBC, to name a few. For the last seven years, John has had a critical role in shaping HBO Sports’ series, 24/7, which documents days in the lives of athletes in boxing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Four Seasons San Jacinto

3:30pm CDT

Making to Manufacturing

Speakers
avatar for Marc Boudria

Marc Boudria

Lead Solutions Eng, Chaotic Moon Studios
From software to hardware to mobile and beyond, Marc Boudria is the man with all the answers. Marc is a lifelong technologist who's spent the last 20 years building, supporting, and deploying tech in all its forms to the enterprise.
avatar for Rob Faludi

Rob Faludi

Chief Innovator, Digi International
Robert Faludi is the Chief Innovator at Digi International. His job is forging strong connections with the maker community, uncovering new innovation methodologies, supporting outstanding new work, and creating prototypes to spur new product development. Faludi also works as a professor... Read More →
avatar for Peter Li

Peter Li

CEO, Atlas
avatar for Nathan Siedle

Nathan Siedle

CEO, SparkFun
Checkout my talk on why patents are killing innovation! http://schedule.sxsw.com/2015/events/event_IAP40665
avatar for Peter Vancorenland

Peter Vancorenland

VP of loT Solutions, Silicon Labs
Peter Vancorenland, Vice President of the IoT Solutions team, joined Silicon Labs in 2002 as a Circuit Design Engineer where he worked on a variety of wireless products from cell phone transceivers to FM and TV tuners. After two years as Vice President of Engineering working on Timing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Long Center West Pincer Lounge

3:30pm CDT

Storytelling Superheroes

Speakers
avatar for Alison Bechdel

Alison Bechdel

Cartoonist, Graphic Memoirist
Cartoonist and graphic memoirist Alison Bechdel is the creator of the long-running countercultural comic strip, Dykes to Watch Out For, which realistically captured the lives of women in a lesbian community and garnered a devoted and diverse following. From this pioneering work emerged... Read More →
MH

Maria Hinojosa

Anchor & Exec Producer, Latino USA, NPR, Futuro Media Group
As the anchor and executive producer of the long-running weekly NPR show Latino USA, and as anchor of the Emmy Award-winning talk show Maria Hinojosa: One-on-One from WGBH/ La Plaza, Hinojosa has informed millions of Americans about the fastest growing group in our country. Previously... Read More →
avatar for Joshua Oppenheimer

Joshua Oppenheimer

Filmmaker
Born in 1974, USA, Oscar®-nominated film director Joshua Oppenheimer is recipient of a MacArthur “Genius Grant” (2015-2019). His debut feature film, The Act of Killing (2012, 159 min and 117 min), was named Film of the Year in the 2013 by the Guardian and the Sight and Sound... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 18ABCD

3:30pm CDT

The Athlete Slash Entrepreneur

Speakers
avatar for Israel Idonije

Israel Idonije

CEO & Founder, Athlitacomics
Israel Idonije, an 11-year NFL veteran, is the founder and CEO of Athlitacomics (www.athlitacomics.com), the first company to offer a high-level blend of comic content, merchandise, and properties that showcase professional athletics and super-heroic mythology. Idonije's entertainment... Read More →
avatar for Mike Kafka

Mike Kafka

Founder & CEO, Roo Outdoor
Mike Kafka is a professional quarterback in the NFL and Founder/CEO of Roo Outdoor, an active lifestyle brand specializing in outdoor gear and performance apparel. Mike graduated from Northwestern University with a BA in communications. During his final year at Northwestern, Mike... Read More →
avatar for Linda Lacina

Linda Lacina

Special Reports Editor, Entrepreneur


Friday March 13, 2015 3:30pm - 4:30pm CDT
Four Seasons Ballroom AB

3:30pm CDT

The Evolution of Audio in the 21st Century

Speakers
avatar for Bonnie Bernstein

Bonnie Bernstein

VP Content & Brand Dev/On-Air Host, Campus Insiders
avatar for Colin Cowherd

Colin Cowherd

commentator, ESPN
Colin Cowherd is host of ESPN Radio’s The Herd with Colin Cowherd, broadcast nationally from 10 a.m.-1 p.m. ET Monday – Friday and simulcast on ESPNU. In September 2013, Colin’s New Football Show, which looks at college and professional football through Cowherd’s singular... Read More →
avatar for Traug Keller

Traug Keller

SVP, Production, Business Divisions, ESPN
For ESPN Audio, Keller oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. ESPN Audio is comprised of ESPN Radio, the country’s largest sports radio network, ESPN Deportes Radio, ESPNRadio.com, and ESPN... Read More →
avatar for Stephen A Smith

Stephen A Smith

Commentator, ESPN
Stephen A. Smith, along with Skip Bayless, is a featured commentator on ESPN2’s First Take weekdays from 10 a.m. to 12 p.m. ET, discussing and debating the sports topics of the day.


Friday March 13, 2015 3:30pm - 4:30pm CDT
Four Seasons Ballroom CD

3:30pm CDT

USA/Europe Co-Production and Funding Opportunities

Speakers
TK

Truls Kontny

Head of Film Commission, Norway Film Commission
Head of Commission Film Commission Norway - January 2009 – Present (5 years 7 months)
avatar for Ingrid Rudefors

Ingrid Rudefors

Film Commissioner, Film Region Stockholm Mälardalen
Ingrid Rudefors works as film-commissioner for Film Region Stockholm Mälardalen. With her colleagues from the other film-commissions, she also operates the national film commission Sweden Film Commission.
MS

Mikael Svensson

Certified Film Commissioner, Oresund Film Commission


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 17B

3:30pm CDT

Women in Gaming: Navigating Successful Careers

Speakers
avatar for Susan Bollinger

Susan Bollinger

Director of Talent & Culture, Certain Affinity
Director of Talent & Culture for Certain Affinity, one of the largest independent game development studios in Austin, Texas - She brings over 20 years experience working in diverse environments. Her specialized focus and contributions in team building, positive change leadership and... Read More →
avatar for Alison Carrier

Alison Carrier

UI/UX Designer, Electronic Arts
Alison Carrier is the current UI/UX Designer for Red Crow Austin, a mobile game studio created by Electronic Arts. Known for her passion to deliver world-class user experiences, she has worked in EA’s mobile sphere for several projects, including her most recent work, The Simpsons... Read More →
avatar for Maitland Lederer

Maitland Lederer

Gameplay Engineer, Arkane Studios
Maitland Lederer is currently a software engineer at Arkane studios with over a decade of software engineering experience. After graduating from MIT she spent her first few years outside gaming, but since has worked at top studios including, Harmonix, Edge of Reality and Bioware... Read More →
avatar for Lorraine Zawada

Lorraine Zawada

Sr Environment Artist, Certain Affinity
Lorraine Zawada is currently a Senior Environment artist at Certain Affinity. She's been in the video game industry since 2001 and has worked on games such as Halo, COD, Saints Row, Red Faction, plus many others.


Friday March 13, 2015 3:30pm - 4:30pm CDT
Long Center AT&T Education Room

3:30pm CDT

Administrative Professionals Meet Up
Calling all administrative assistants, executive assistants, receptionists, project managers, and more! If you are the hub, the gatekeeper, and/or the silent leader of your team or organization, then this meet up is for you! Come meet others in the administrative professionals field, trade tips for productivity, swap team-building ideas, and discuss how the landscape of the administrative profession is growing. Admins unite!

View official listing on sxsw.com

Speakers
avatar for Danielle Zamora

Danielle Zamora

IA Exec Asst, SXSW STAFF


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 509

3:30pm CDT

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column... Read More →
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm CDT
Sheraton Austin Capitol Ballroom

3:30pm CDT

Artist Meets Hacker: How Tech is Changing the Arts
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

View official listing on sxsw.com

Speakers
avatar for Devon Smith

Devon Smith

Dir of Analytics & Social Media, Threespot
Devon Smith is the Director of Social Media at Threespot—a Washington DC digital engagement agency primarily serving nonprofits and government agencies—where she currently works with clients such as the Smithsonian Institution, BBC America, Planned Parenthood and the Pew Charitable... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 3

3:30pm CDT

Barracuda Bowl: Digital Health Startup Pitch
Following the success of 2013's Founder's Stories, the format of this session is evolving into more of a "shark tank" style pitch fest for health tech startups. The "Barracuda Bowl" puts the spotlight on the founders of three health tech startups, who will each have five minutes to pitch their startup to an esteemed panel of "barracudas" – veteran investors, entrepreneurs, and judges.
After providing an overview of their business, the startup founders will be immersed into the Barracuda Bowl where the panel of judges will interrogate them and poke holes in their business plans. After all three founders have had their fifteen minutes in the bowl, they will assemble on stage, where the audience will have an opportunity to be the barracudas and unleash their questions on them. At the end of the session, the barracuda panel will decide which founder won the battle of the barracuda bowl and which ones got chewed to pieces.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Alaina Adams

Alaina Adams

Co-founder and CEO, NuPlanit
Alaina Adams, PhD is the Co-founder & CEO of NuPlanit, a healthIT company that empowers people to sustain healthy eating habits using mobile technology and a connection to nutrition and behavior experts. Alaina has over 10 years of experience developing remote health monitoring and... Read More →
AB

Ambar Bhattacharyya

VP, Bessemer Venture Partners
avatar for Lynda Brown-Ganzert

Lynda Brown-Ganzert

CEO, Curatio
Lynda is an innovator, connector and entrepreneur. She has won numerous awards as a digital media leader and has worked with public and private companies, including Electronic Arts, Edelman, Telus, Rogers, Nordicity, and Knowledge Network. Most recently she served as Chair of the... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon A

3:30pm CDT

Battle Cry of the Sensible Startup
Are stress, hype and ego mandatory for startups? In this panel, three CEOs discuss whether it is possible for sensible startups to still be successful. Silicon Valley icons and investors have famously scoffed at work/life balance. What are the real risks and rewards for young companies taking a more sane approach to culture? Review best practices, big mistakes and discuss new ways to bring sensibility into the classic startup model.

View official listing on sxsw.com

Speakers
avatar for Scott Abel

Scott Abel

Co-Founder/CSO, Spiceworks
Scott Abel is a co-founder and the chief strategy officer at Spiceworks. In his role, Abel is responsible for the Company’s product strategy and culture, key differentiators and enablers of Spiceworks’ success. He was previously Spiceworks’ CEO and maintains his position as... Read More →
avatar for Lara Aldag

Lara Aldag

CEO, Higgle
Ms. Aldag is the CEO and co-founder of Higgle. Ms. Aldag received her B.A in Economics from Stanford University. Ms. Aldag started her career as an investment banker in Credit Suisse’s Technology Mergers & Acquisitions Group in San Francisco, where she advised internet, software... Read More →
avatar for Jeff Tangney

Jeff Tangney

CEO, Doximity
Jeff founded Doximity in 2010 and serves as its Chief Executive Officer. Mr. Tangney also serves as an Advisor at Rock Health. Prior to that, he co-founded Epocrates Inc. in 1998 and served as its President & Chief Operating Officer. Mr. Tangney has over 15 years of healthcare/pharmaceutical... Read More →
JY

Jason Yeung

Managing Dir, Morgan Stanley


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon E

3:30pm CDT

Behind the Social at PBS' Largest Content Provider
Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

Speakers
avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 7

3:30pm CDT

Bioart: Melding Biotech and Art
No one denies that biotechnology is the prime technological hallmark of the coming age, but what it means and where it’s leading us remains largely unknown. Historically, artists have acted as interpreters of cultural shifts, and offered signposts to the future of cultural norms.
A growing number of artists are now turning to biotechnology as their medium. These bioartists have appropriated the tools biomedicine, genomics, ecology, and synthetic biology. By exploring with these tools, they are redefining identity, technology, and even the act of creating life. In this panel, curators and bioartists will attempt to decipher the themes emerging from this burgeoning genre of art, one that melds with biotech.

View official listing on sxsw.com

Speakers
avatar for Heather Dewey-Hagborg

Heather Dewey-Hagborg

Artist, School of the Art Institute of Chicago
Heather Dewey-Hagborg is an transdisciplinary artist, programmer and educator who is interested in exploring art as research and public inquiry. Traversing media ranging from algorithms to DNA, her work seeks to question fundamental assumptions underpinning perceptions of human nature... Read More →
avatar for Daniel Grushkin

Daniel Grushkin

Journalist, CUT/PASTE/GROW
Daniel Grushkin is a freelance journalist who covers the intersection of biology, culture and business. Hi blog Biohackers appears on PopSci.com. His articles have appeared in The New York Times, Businessweek, National Geographic Adventure, Popular Science, and Scientific American... Read More →
avatar for Karen Ingram

Karen Ingram

Artist, kareningram.com
Karen Ingram is a designer, artist, and creative director who uses her skillset to promote scientific awareness. Ingram is a co-organizer of Brooklyn science cabaret, The Empiricist League and is a board member of SXSW Interactive. She was an instructor on the subject of creative... Read More →
avatar for Wythe Marschall

Wythe Marschall

Researches biotech & ecology, Harvard
Wythe Marschall is a writer and Ph.D. student in the Department of the History of Science at Harvard, where he explores the intersection of biotechnology, ecology and culture. Previously, Wythe taught humanities courses at Brooklyn College (CUNY), curated art+science exhibitions and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 2

3:30pm CDT

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 4-7

3:30pm CDT

Brands as the New Medicis in Art's Digital Age
The Medici family takes much responsibility for stimulating the prolific art movement of the Renaissance. They have earned eternal recognition for doing so, but notably got out of the way to let the artists create their art. Brands today often try too hard to embed themselves into the artistic process, when they should instead take a cue from the Medici family and earn due recognition ("brand awareness" in modern terms) for letting the artists create on their own terms.
Don Meek from Talenthouse will lead a collaborative conversation about the role that brands are playing in today's world where creativity and commerce collide.

View official listing on sxsw.com

Speakers
avatar for Don Meek

Don Meek

Chief Commercial Officer, Talenthouse
From creating the U.S. Open of Surfing in 1994 to launching television channels around the world, from pioneering some of the earliest on-line video advertising products to working with some of the most advanced technology companies in the market, Don Meek has been at the forefront... Read More →
AP

Amos Pizzey

Co-CEO, Talenthouse Inc
avatar for Emma Trant

Emma Trant

VP of Client Svcs and Community Mktg, Talenthouse
I'm Emma and am the VP Client Services and Community Marketing for Talenthouse.


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 402-403

3:30pm CDT

Capital Factory Fast Pitch
Capital Factory brings you five of Austin's up and coming tech startups in a rapid-fire succession of three-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event. Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are seed stage startups and have raised less than one million in funding. Most have some initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
JW

JD Weinstein

Venture Assoc, Capital Factory


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon G

3:30pm CDT

Commercial Threats to Freedom of Speech Online
Globally, there has been much attention paid to the threat that government entities may pose to individuals’ rights to speak and share information freely. However, far less attention has been placed on the role that bad acting companies and other commercial interests play in trying to squelch or suppress public statements and expressions online. From corporations suing respected journalists and news media for speech that they claim is libelous, to bad businesses suing users of online review sites for negative reviews, more and more often, people are finding their freedom of speech threatened online.
This panel of experts will discuss the current commercial threats to freedom of speech online and the possible solutions to this growing issue.

View official listing on sxsw.com

Speakers
avatar for Amy Austin

Amy Austin

Publisher, Washington City Paper
Amy Austin, is the Publisher of Washington City Paper, an influential and award-winning alternative news media company in Washington DC. She is passionate about City Paper's work and dedication to creating well-reported and relevant local news and features and it's ability to serve... Read More →
avatar for Paul Alan Levy

Paul Alan Levy

Atty, Public Citizen Litigation Group
Paul Alan Levy is an attorney with the Public Citizen Litigation Group, a public interest law firm that is a division of the consumer advocacy organization Public Citizen. After clerking for Hon. Wade H. McCree, Jr. (United States Court of Appeals, Sixth Circuit) and being Special... Read More →
EM

Evan Mascagni

Policy Dir, Public Participation Project
Evan Mascagni graduated, summa cum laude, from the University of the District of Columbia, David A. Clarke School of Law in 2011. While in law school, Mascagni was Editor-in-Chief of the UDC Law Review, was awarded the Women’s Bar Association 2010 Founders Fellowship, and was awarded... Read More →
avatar for Laura Prather

Laura Prather

Lawyer, Haynes and Boone LLP
Laura Lee Prather is a partner in the Litigation Practice Group in the Austin office of Haynes and Boone, LLP. Laura focuses her practice on First Amendment, intellectual property and media and entertainment litigation and appeals. She has significant government relations experience... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 10AB

3:30pm CDT

Decoding Gender Diversity in Tech
The shortage of women in tech is no secret. The industry has fewer female executives and founders than almost any other. Why the disparity? Many people attribute it to a ‘brogrammer’ culture that discourages aspiring female engineers, a failure to expose girls to careers in STEM, and an absence of role models. How can companies fix the gap? Are changing tactics, job postings, or even their cultures enough? Join Darrell Silver, CEO of Thinkful; Alexa Scordato, Director of Product Marketing at Stack Exchange; and Savannah Peterson, Global Community Manager at Shapeways for a lively debate about this issue and the strategies they’re employing to solve the divide.

View official listing on sxsw.com

Speakers
CH

Carolina Huaranca

Natl Clubs Dir, Girls Who Code
A first-generation Peruvian-American from New York City, Carolina Huaranca is a leader in the tech and education sectors, bringing more than 10 years of mission-driven career experience to her role as the National Clubs Director for Girls Who Code, a non-profit organization working... Read More →
avatar for Savannah Peterson

Savannah Peterson

Director of Global Community, Shapeways Inc
Savannah Peterson is the global community manager at Shapeways, the world’s largest community of 3D printing entrepreneurs. Empowering over 18,000 Shapeways designers and their shops every day, Savannah lives, eats and breathes 3D printing. Prior to joining the 3D printing industry... Read More →
avatar for Alexa Scordato

Alexa Scordato

Dir of Product Mktg, Stack Exchange
Alexa is an entrepreneurial digital marketer passionate about connecting people and ideas through new technologies. Over the last 7 years, she's designed and developed integrated digital campaigns for companies big and small, including a couple of her own.
avatar for Darrell Silver

Darrell Silver

Co-Founder & CEO, Thinkful
After 10 years hiring and training high-potential teams in technology, Darrell co-founded Thinkful to make adult education accessible to everyone. The company has a team of mentors that work with students one-on-one to learn technology and engineering skills that advance their ca... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 1

3:30pm CDT

Experiments in Action: TEDx Meet Up
While we all work with the same tools and strive to meet the same expectations, no two TEDx events are the same. Thousands of take place all around the world every year and each brings a new idea or twist --- from hosting at low caste school in India, building out a highly interactive intellectual Oz, or inviting the top chefs to create low impact bento box meals, each event confidently pushes the envelope to foster engagement, connection and adoption of provocative new ideas.
As the saying goes, "give me the freedom of a tightly defined strategy". What is it about constraints that unlocks new possibilities?
How does this community share, build and create confidence for new?
How is courage fostered?

View official listing on sxsw.com

Speakers
NG

Nancy Giordano

Founder & Lead Licensee, TEDxAustin
Described as endlessly optimistic with a passion for seeing the potential in everything, Nancy is a brand futurist with a drive to help iconic blue chip organizations and bold leaders transform to meet the expectations ahead. Sitting at the intersection of cultural, demographic and... Read More →
avatar for Mike Lundgren

Mike Lundgren

Partner/Dir, VML
Mike Lundgren is a partner and Director of VML’s Innovation Strategy Practice. Mike started in high-tech at GE and subsequently held leadership positions at Iomega, Apple and in the music industry as an advisor to multiplatinum artists. Mike is a patent-holder in the area of digital... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 504

3:30pm CDT

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 205

3:30pm CDT

F1 Data Analysis Shifts Gears to Healthcare
With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.
Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.
The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.

View official listing on sxsw.com

Speakers
avatar for Julian Jenkins

Julian Jenkins

VP, R&D, GSK
Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies and platforms to transform the way clinical trials are conducted in Pharma R&D. He has... Read More →
GM

Geoff McGrath

VP, McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus... Read More →
avatar for Dan Rutstein

Dan Rutstein

Dir UK Trade & Investment, British Consulate General
Daniel Rutstein, UKTI Regional Director, West and Central Region, USA


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 203-204

3:30pm CDT

Fear, Shame, Empathy & More Ways to Change Behavior
In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.

View official listing on sxsw.com

Speakers
avatar for Daniel Pink

Daniel Pink

Author
Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Exhibit Hall 5

3:30pm CDT

Female Entrepreneurs Meet Up
Female entrepreneurs are making waves on the startup scene and are becoming an increasing force to be reckoned with at SXSW, but it goes without saying that there are still miles to go in addressing the global gender gap. Women experience a unique set of challenges on their path to success, so the idea behind this meet-up is that by bringing together some of today’s leading influencers, innovators, and aspiring entrepreneurs, our ability to create a positive impact on female entrepreneurship worldwide will be amplified. It’s an opportunity to meet and develop valuable business connections, while also learning about various ways you can support other women in business, ranging from mentoring to monetary investments or donations to simply making helpful introductions. Come enjoy drinks, apps, and other goodies (all from female vendors) while networking with a purpose, and leave inspired with a pledge to how you plan to pay it forward, helping another women business owner to advance.

View official listing on sxsw.com

Speakers
avatar for Jennifer Davis

Jennifer Davis

Exec Dir Global Corporate Communications, Dell, Dell
Jennifer “JJ” Davis joined Dell in Dec. 2000 and currently leads external communications for Dell Global End User Computing and Brand. JJ also leads the company’s women’s strategy and marquee program the Dell Women’s Entrepreneur Network which was founded in 2009 to support... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 501

3:30pm CDT

Fighting Ebola With Technology, Data and Innovation
Anyone with a smartphone, wearable device or access to their physician via the Internet knows firsthand how technology and connectivity can improve health.
But how can these and other cutting-edge technologies be leveraged to fight the Ebola epidemic, save lives at birth or even alleviate hunger and malnutrition?
Hear how the U.S. Agency for International Development's U.S. Global Development Lab and Center for Accelerating Innovation and Impact are harnessing technology, data and crowdsourcing to tackle some of the world’s toughest development challenges. See firsthand how innovations such as re-imagined protective gear that zips off like a wetsuit, long-lasting lotions that kill the virus on contact, and wearable sensors that allow for remote patient monitoring are all being deployed to support the global crisis response to Ebola.

View official listing on sxsw.com

Speakers
avatar for Ann Mei Chang

Ann Mei Chang

Exec Dir US Global Dev Lab, USAID
Ann Mei Chang currently serves as the Executive Director of USAID’s Global Development Lab. Previously, she was the Chief Innovation Officer at Mercy Corps, building highly scalable social ventures and leveraging mobile/internet to improve the lives of the poor. She served as the... Read More →
avatar for Wendy Taylor

Wendy Taylor

Dir Center for Accelerating Innovation & Impact, USAID
Wendy Taylor is Director of the Center for Accelerating Innovation and Impact at the US Agency for International Development (USAID), a center of excellence applying innovative, business-minded approaches to accelerate the development, introduction and scale-up of priority global... Read More →
avatar for Steven VanRoekel

Steven VanRoekel

Chief Innovation Officer, USAID


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 201-202

3:30pm CDT

Food and Tech Meet Up
Technology continues to have a profound effect on how and what we eat. In the 365 days since last year's meetup alone, much has happened in the Food + Tech world: 3D printing, crowdsourcing restaurants, robot line cooks, GMOs, and a plethora of new apps. The intersection of Food and Technology has become more complex than posting reviews, snapping food porn and blogging.
At this Food+Tech meetup, we'll be discussing
Food and nutritional as social issues, and how technology is affecting them
Sustainability and technology
Trail-blazers and Innovations in the food industry
We'll also have time for open discussion of topics brought up by the group
And of course some excellent networking, so come prepared to hype your project or favorite food-tech app/idea/innovation, make some new connections and catch up with everyone from past SXSWi Food + Tech meetups.

View official listing on sxsw.com

Speakers
avatar for Sharon Mays

Sharon Mays

Principal, M City Marketing


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 508

3:30pm CDT

Gamifiying Peace: New Solutions in an Old Conflict
It’s commonly understood that gamification is an effective way of solving problems by incentivizing and reinforcing positive behavioral changes. As an Israeli Jew and an interaction designer, I wanted to test this theory by applying gamification principles to the most intractable, hardest to solve problem of all: the conflict between Israelis and Palestinians. In my talk, I’ll present a location-based game built to put the Israelis and Palestinians in each others’ shoes, exploring the conflict through differing perspectives. For example, an Israeli teen playing the game would be exposed to the Palestinian experience through historical facts and figures, personal stories and testimonials, visualized data and simulated experiences, and vice versa. Inspired and concerned by events in my homeland, the vision behind the game is to create a system that can be used to create empathy and eventually reduce violence in conflicts everywhere.

View official listing on sxsw.com

Speakers
avatar for Navit Keren

Navit Keren

Interaction Designer, Huge
Navit Keren (Interaction Designer) has a background in visual communication with emphasis on interaction design. At Huge, Navit works to develop concepts and digital solutions. Her previous work experience allows her to synthesize a wide range of social, technological and cultural... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 5ABC

3:30pm CDT

Go big, and build stuff that matters
You have one life. What will you do with it? Megan O’Rorke talks about fortune telling, her passion for data, building personalized recommendations, and making life better for millions of people.

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm CDT
Capital One 6th & Congress

3:30pm CDT

Going Wearable, Are you ready?
When I first started as a Java Evangelist 10 years ago, I remember one of the first demos we had: A huge wearable PC. Now the technology has evolved so much, and wearable are a reality, are you ready for it?. Just imagine a jacket that your grand mother could wear, that will keep your doctor posted with real data about her heart rate, pulse, temperature and others: Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Be prepared to be delighted!
Presented by Oracle

View official listing on sxsw.com

Speakers
avatar for Angela Caicedo

Angela Caicedo

Java Evangelist, Oracle
Angela Caicedo has been a Java Evangelist for 11 years, first at Sun Microsystems and now at Oracle. Angela's expertise includes: Java ME, Java SE and Java Embedded. She loves spending time in new and cool technologies like: Game developments, 3D, bluetooth, embedded, and others... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Radisson Town Lake Riverside Ballroom

3:30pm CDT

Groupe SOS: The Billion Dollar Social Enterprise
When thinking of France, socialism in various forms is a thought that sometimes comes to mind. But far from political or economic ideologies, a massive social enterprise called Groupe SOS is quietly humming away with 12,000 employees spread across 350 companies in more than 30 countries and tangibly impacting the lives of a million people every year.
Focused on five key areas – youth, employment, housing, health and elderly people – Groupe SOS also leverages the latest technologies through social tech innovation accelerators and an investment fund.

View official listing on sxsw.com

Speakers
PD

Penelope Douglas

Pres, SOCAP
Penelope Douglas became President of the Board of Mission HUB LLC in early 2011. Prior to joining Mission Hub as President of the Board, Penelope Douglas co-founded and served as CEO of Pacific Community Ventures (PCV) for the first 12 years of the organization’s life. PCV, a non-profit... Read More →
NH

Nicolas Hazard

Pres, CALSO/ Groupe SOS
Nicolas Hazard is a serial French entrepreneur in the field of social business. He is Chairman of Le Comptoir de l'Innovation (CDI), which supports social enterprises throughout the world, via an impact investing fund and an international network of incubators. He is also President... Read More →
avatar for Brian Walsh

Brian Walsh

Head of Impact, Liquidnet
Brian Walsh oversees impact for Liquidnet, a New York-based financial services company that uses technology and a trusted global network to make capital markets more efficient. As Executive Director of Liquidnet For Good, Brian is responsible for using the resources of Liquidnet to... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon H

3:30pm CDT

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACL Live at the Moody Theater ACL Live

3:30pm CDT

How Latina Moms Are Raising NextGen Coders
Latina moms are creating communities to share resources on getting their kids to learn to code. Latino parents are taking a stronger interest in tech education. They are instilling culture, education and technology skills to help their kids build their future. These future developers will diversify the tech scene.

View official listing on sxsw.com

Speakers
avatar for Sylvia Aguiñaga

Sylvia Aguiñaga

Program Coord/Student, DIY Girls/Los Angeles Public Library
Sylvia is Program Coordinator for DIY Girls, a non-profit that provides hands-on tech experiences for girls in the San Fernando Valley of Los Angeles. There, she develops curriculum, makes sure program operations run smoothly, and guides the making process. Sylvia is currently working... Read More →
avatar for Jessica Olivarez Mazone

Jessica Olivarez Mazone

Owner, Tejana Made
Jessica Olivarez-Mazone is an English and ESL educator, a maker, and an entrepreneur. She received her BA in English/Communication from the University of Texas-RGV and is currently working on her MA in Reading. Her educational career is primarily focused on closing the literacy gap... Read More →
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Owner/Creator, Que Means What Blog
Melanie Mendez-Gonzales is the creator of ¿Qué Means What?, a Latino Lifestyle Blog inspired by her “cultural identity crisis” as a Mexican-American out of touch with her heritage. With her writing, Melanie encourages others to celebrate their own culture as she explores various... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Ballroom F

3:30pm CDT

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon E

3:30pm CDT

How to Maximize the Google Grant
Good news! Your nonprofit organization probably qualifies for the $10k a month Google Grant! If leveraged efficiently, this means more volunteers, sponsors, donors, and brand awareness. The issue is, the average nonprofit spends less than 20 percent of the Grant because the Google AdWords platform is so robust. Yet, if utilized effectively, the Google Grant can become an organization's most effective method of digital outreach. The purpose of this session is to empower nonprofits with our most effective strategies that can be implemented immediately to see big results. Even if this is the first time you've heard of the Grant, you will leave the session equipped with the tools to make a difference for your organization. We're Google Partners and our niche is assisting nonprofits with the Google Grant.
BONUS: If you're a marketing agency or digital marketing consultant, we'll share our Google Grant business model with you in sourcing new non-profit clients to create a new revenue source!

View official listing on sxsw.com

Speakers
avatar for Dave Martin

Dave Martin

Co-Founder, Nettra Digital Marketing
I have fun working with nonprofits! Specifically, we use the Google Grant and a combination of other digital marketing tactics to help our clients hit their goals.


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 6AB

3:30pm CDT

Jedi Mind Tricks for Entrepreneurs
Leveraging an MS in Sport Psychology, I've been working with startup entrepreneurs for over a decade, funding, coaching, and coaxing maximum performance from them. In this talk I'll share the tricks I use to help entrepreneurs reach their full potential. Everything from creating the right environment to vocabulary to when to push hard, when to yell, when to be gentle, when to be motivational, when to challenge. If you're an entrepreneur and you want to reach your maximum potential, or you're an investor or someone who works closely with them, this talk is for you.

View official listing on sxsw.com

Speakers
avatar for Nicole Glaros

Nicole Glaros

Partner, Techstars Ventures & Chief Product Officer, Techstars, Techstars
Nicole got her entrepreneurial start in the 4th grade, orchestrating cousins into theatrical plays and charging neighbors admission. From there, she founded three startups which resulted in one win and 2 losses. Since then, she's spent over a decade mentoring and funding early-stage... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Ballroom A

3:30pm CDT

Launched From a Dorm Room
Mark Zuckerberg. Bill Gates. Evan Spiegel. These are just some of the storied entrepreneurs who’ve launched a startup while in college – and ultimately dropping out as Facebook, Microsoft, and SnapChat found success. So what is it about student entrepreneurs? And do you have to drop out?
Join three successful Yale entrepreneurs who launched their startups while still in school – and graduating – who discuss the pros and cons of being a student while founding a tech company. What tactics did they use as student founders that may not have been available to their graduated counterparts? How did they balance their growing business and classes?
This session explores why students should consider starting a company while in school, what sets student entrepreneurs apart, and advice and lessons learned from those who’ve successfully navigated its challenges.

View official listing on sxsw.com

Speakers
JC

Jessica Cole

Outreach Dir, Panorama Education
Jessica Cole builds technology that makes us better citizens. She currently serves as Outreach Director at Panorama Education, a Y Combinator company, for feedback surveys and analytics for K-12 schools that give students and educators a voice in decision making. Previously, Jessica... Read More →
avatar for Alena Gribskov

Alena Gribskov

Program Director, Yale Entrepreneurial Institute
Alena leads Yale University's accelerator program for promising student startups, which provides 10 teams a year $15,000 in funding, mentors, incubator space, and more. She has spearheaded efforts to increase tech and entrepreneurship education at Yale through the YEI Tech Bootcamp... Read More →
DL

David Luan

Founder, Dextro
avatar for Victor Wong

Victor Wong

CEO, PaperG
Victor Wong is the CEO of PaperG, a creative management platform that users can customize, collaborate on, and learn from their ad creatives. It's technology has been called by Forbes as "literally changing the way the business of marketing is done." Notable users include Yelp, Hearst... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon B

3:30pm CDT

Making the Internet of Things A Reality
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
IoT, or the Internet of Things, is the buzzword that describes a world of connected and intelligent devices that bring convenience and new functionality to our world. It promises to not only enhance our lives through the connected home, automated car and wearable devices, but to help solve the global problems through improvements in farming, clean water and smart cities. But how will these changes actually occur? What products and technologies are happening and are available now, that can be used to make these future visions a reality today and what are possible inhibitors for success. We'll discuss the building blocks of IoT, from sensing and data collecting, to processing, communications, applications and data analytics.
This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics.
Presented by Freescale

View official listing on sxsw.com

Speakers
GB

Glen Burchers

CMO, Plum
JD

John Dixon

Dir of Mktg, Freescale Semiconductor Inc
John Dixon was appointed Director for Corporate marketing for Freescale in Oct. 2013.
SN

Steven Nelson

Executive Dir, IoT, Freescale Semiconductor Inc
Steve Nelson currently serves as the Director of Ecosystem and Marketing Platforms for Freescale Semiconductor, based in Austin, Texas, and is the Executive Director of IoT. Steve joined the company in 2007 as Director of Automotive Marketing and was previously responsible for the... Read More →
SS

Steve Schwinke

Dir of Advanced Dev and Concepts, Global Connected Customer Experience, General Motors


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 208

3:30pm CDT

Mastering Adaptive Marketing in a Real-Time World
Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.

View official listing on sxsw.com

Speakers
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics Officer, Visible Measures
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part... Read More →
avatar for Billie Goldman

Billie Goldman

Co-Mktg Mgr, Intel
Since 1995 Billie Goldman has been an innovator for Intel in press relations, sales, product marketing, branding and most recently in partner marketing. In each role, Billie has left an indelible mark as a creative catalyst. Billie’s most recent accomplishments include the creation... Read More →
avatar for Chris Perry

Chris Perry

Pres, Digital, Weber Shandwick
Chris Perry is the President of Digital for Weber Shandwick. In his role he leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social... Read More →
avatar for Matt Soldan

Matt Soldan

EVP, Exec Creative Director-North America, Team Detroit
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

McDonald’s Pitch Session: Content Creation
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the content landscape has been undergoing tremendous change over the past several years. Consumers have an incredible breadth and depth of content choices across all screens, and are increasingly choosing to engage with authentic content, curate content to their personal networks and
create content at unprecedented volumes.
To that end, we believe to be truly customer-centric, brands of the future need new content development models and partners. Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners
and models that can tackle these objectives?
In this session, we’ll give the creative minds of tomorrow an opportunity to speak with us about how they can push this cause forward in the retail and restaurant industries.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon D

3:30pm CDT

Meet the Mentors at SXSW: Creating Your Career
Join us as we go behind-the-scenes with historic legends of Fashion, Digital, and online media with CodeBlack Entertainment and the legendary April Walker of Walker Wear clothing. April and Jeff Clanagan are outstanding examples of how to leverage online media and turn it into a successful business that leads to new opportunities. April has been one of the leading voices for women in urban fashion having created looks for Aaliyah, Tupac, Biggie, Mike Tyson, and so many more. Today she is leveraging social media and digital to celebrate 25 years in the game. While Clanagan has created an entertainment empire that is breaking new ground.

View official listing on sxsw.com

Speakers
PB

Paul Brunson

TV Personality/Life Coach, PaulCBrunson.com
In the last five years, television host, author and professional matchmaker, Paul Carrick Brunson, has become recognized internationally as one of the most successful matchmakers. Paul is the founder and president of the award-winning matchmaking firm, The Paul C. Brunson Agency... Read More →
avatar for Jeff Clanagan

Jeff Clanagan

Producer, CodeBlack Films
The entertainment industry’s shifts are seismic, but visionary Jeff Clanagan has managed to remain in front of the next wave for over two decades. As Codeblack Enterprises President and CEO, Clanagan continues to set industry precedents by producing and distributing content that... Read More →
ER

Ella Rucker

Producer, Mentor Monday's
avatar for Michael Street

Michael Street

Sponsorship Chair, MVMT50
AW

April Walker

Founder, Walker Wear


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Ballroom E

3:30pm CDT

Mentor Session: Akil Franklin
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
AF

Akil Franklin

Director of Technology, Fenway Group


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Benn Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Benn Rosales

Benn Rosales

Founder, CEO, The American Genius
Founder, Chief Executive Officer at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners and professionals. He is a national speaker and recognized thought leader, but is best known for putting others in the spotlight... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

Mentor Session: Catherine Havasi
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Catherine Havasi

Catherine Havasi

CEO, Luminoso Technologies Inc
Catherine Havasi is CEO and co-founder of Luminoso, a Boston-based SaaS text analytics company helping large companies better use customer feedback.


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

Mentor Session: Cesar Vazquez
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Cesar Vazquez

Cesar Vazquez

Chief Exec Mgr, CCAN Ventures LLC
Cesar Vazquez is the founder and CEO of CCAN Ventures, LLC –digital studio that develops solutions targeted mainly to the US Latino market. Cesar oversees CCAN’s overall strategy, ensuring the firm’s stays at the vanguard of all relevant trends related to Latinos. His experiences... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

Mentor Session: Dan McKernan
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Dan McKernan

Dan McKernan

UX/UI Design Dir, InspireHUB Inc
Dan is a seasoned multimedia, marketing, advertising and creative director with several years of experience providing leadership, development and industry expertise to the organizations he has supported. As InspireHUB’s UX/UI DesignDirector, the leader of the Creative team, Dan... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Joe Saunders
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Joe Saunders

Joe Saunders

Prod Mgr, IBM Smart Cities Software, IBM


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

Mentor Session: Lani Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Lani Rosales

Lani Rosales

COO, The American Genius
Lani Rosales is the Chief Operating Officer and News Director at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners, entrepreneurs, and professionals. She is a national speaker best known for her insight on social... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

Mentor Session: Nicole Forbes
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicole Forbes

Nicole Forbes

Principal Consultant, Violet Crown Consulting
∞ SXSW ∞


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Rick Yang
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Rick Yang

Rick Yang

Partner, NEA
Rick joined NEA in 2007 and is focused on information technology and energy investments. He is also actively involved with NEA's seed and growth equity practices. Rick is currently on the board of Pure Energies Group, and he also works closely with NEA’s investments in BloomReach... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

Mosh Pit of Experts 2015: The Future of Social
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Enough of the pontificating panel! In a rapid and fast paced (gameshow like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round game show), audience participation, and quick witted MCs add up to a rare combination of laughter and learning. Audience members are encouraged to capture the event with Instagram, Vine or the TBD imaging app we will all be talking about in March 2105. This is our fourth year (Four-Peat). The insights from brands, agencies and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything else in your future!

View official listing on sxsw.com

Speakers
SD

Sam Decker

Board Member, Spredfast
Sam Decker is a current member of the Spredfast board. Sam most recently served as the CEO and co-founder of Mass Relevance (now Spredfast). Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, a provider of SaaS social commerce technologies serving over... Read More →
avatar for Sean McDonald

Sean McDonald

Managing Dir, Pricewaterhouse Coopers
Currently Sean is a leader with Pricewaterhouse Coopers, working with large enterprises generating customized social strategies. In 2009, Sean joined the new start up, Ant's Eye View and established the Austin office. Sean spent 12 years at Dell in executive positions in Marketing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 404

3:30pm CDT

No, I will (Probably) Not Redesign Your Website
Designers are always hungry for more creative challenges, always on the lookout for the next cool project to add to their portfolio. Although "everyone needs a website", it doesn’t mean designers need to work on every project dropped in their lap. In this presentation, Jon Setzen will explain why being selective matters and why web designers should strive to choose good people over what seems like a good project. He will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Setzen will let the audience in on his personal journey as a designer constantly working on multiple projects in multiple disciplines, on and off screen, and will address why the work designers choose today will define what they’ll be working on tomorrow.

View official listing on sxsw.com

Speakers
avatar for Jon Setzen

Jon Setzen

Creative Dir, (mt) Media Temple
Jon Setzen designed and coded his first website in 1995 and, over the years, has worked with everyone from Alicia Keys to Nikon to MoMA. For many years, he also designed rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. Since 2012, he has been the Creative... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon D

3:30pm CDT

Open Doors, Close Deals with A Crystal Clear Pitch
Have you ever: Had people text or tune out right in the middle of what you were saying? Been turned down for funding because decision-makers didn't think your project was commercially-viable? Struggled to explain the value of what you have to offer in a way that investors got it and wanted it?
Imagine never having to experience those frustrations again. Imagine being able to articulate your job, business and UVP so clearly and compellingly, it earns the respect and buy-in of skeptical decision-makers.

You don’t have to imagine it; you'll have opportunities to do it in this session. Bring a priority so you can strategize and language it and receive on-the-spot coaching from Pitch Whisperer Sam Horn.

View official listing on sxsw.com

Speakers
avatar for Sam Horn

Sam Horn

CEO, The Intrigue Agency
Sam Horn, Intrigue Expert and TEDx speaker, coaches entrepreneurs and executives how to craft concise, compelling communications that connect. Clients include Intel, KPMG, Cisco, NASA, Boeing and EO. Sam's books POP!, Tongue Fu! and the upcoming Got Your Attention? have been featured... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon J

3:30pm CDT

Protecting Great Ideas Without Stifling Innovation
The Internet is a sharing economy of information and ideas. In today’s digital age, how do we protect intellectual property without stifling innovation? Noncompete agreements are limited in California, Colorado and Oklahoma, but many tech companies around the U.S. rely on them as a method of protecting intellectual assets and business interests. In the fast-paced startup world, are these agreements still relevant? Many argue to move the tech industry forward, we must promote unbridled entrepreneurship - a notion that conflicts with boundaries in a noncompete, which prevent employees from spinning ideas into new companies. The conversation extends beyond tech; life sciences, engineering, and nonprofits struggle to toe the line of protection and innovation. This panel will bring together a diverse group of experts to discuss economic and business impacts of noncompetes and intellectual property laws, and how companies should look to protect great ideas in a world of rapid innovation.

View official listing on sxsw.com

Speakers
avatar for Tom Erickson

Tom Erickson

CEO, Acquia
Tom is a founding director of Acquia, working with co-founders Dries Buytaert and Jay Batson to develop the company’s open source commercialization model and recruit the early team members. Tom joined Acquia as CEO in 2009, following the sale of Tele Atlas to TomTom, where he had... Read More →
avatar for Michael McGurk

Michael McGurk

Partner, Finnegan Henderson Farabow Garrett & Dunner LLP
Michael McGurk, a partner with the intellectual property law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, has more than 25 years of experience in IP matters involving all aspects of patent law. His practice includes due diligence matters; opinion work; global portfolio... Read More →
avatar for Ravi Viswanathan

Ravi Viswanathan

General Partner, New Enterprise Associates Inc
Ravi Viswanathan General Partner
avatar for C.A. Webb

C.A. Webb

Execu Dir, New England Venture Capital Association
C.A. Webb is the Executive Director of the New England Venture Capital Association. She has spent her career in entrepreneurial roles with mission driven, early stage and high growth organizations. Her career has focused on breakthrough business models in a diverse array of industries... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 2-3

3:30pm CDT

Publishing Innovation: Next Century Reading
Reading as we know it has not changed in more than 2,000 years. Book distribution has changed enormously, but the way we read has not evolved. At the same time new entertainment expectations have evolved that include Cable TV, YouTube, Social, Gaming, & Mobile. This has lead to a problem where both kids & adults reading rates are drastically decreasing.
So how does reading engage a new audience in this modern, multimedia & sensory world we live in today?
Reading is the only main-stream entertainment medium without synchronized sound - until now!
This panel will explore different ways to engage modern audiences around reading from adding synchronized movie-style soundtracks, sterilized writing, and near real time user feedback while writing.

View official listing on sxsw.com

Speakers
avatar for Ashleigh Gardner

Ashleigh Gardner

Head of Writer and Publisher Partnerships, Wattpad
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding... Read More →
avatar for Jason Hovey

Jason Hovey

VP of Business Dev, Booktrack
Jason is a former educator with over 15 years of experience in online media. After an early career as a classroom teacher and technology coordinator, Jason has worked for both large and start up companies in senior product, marketing, and business development roles. He is a former... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Room 12AB

3:30pm CDT

Ready to Wear? Body Informed 3D Printed Fashion
This panel addresses the topic of our current research project: ‘Body Informed 3D Printing’. It raises the question how the physical disconnect between the maker, wearer and material of 3D printed fashion can be overcome, by proposing a focus on the material, embodied and dynamic aspects of 3D printed garments. The project’s aim is to push the use of 3D printing in fashion into a body-centric approach and innovate craftsmanship through the combination of 3D printing and textile. By approaching the technology of 3D printing in this manner we can actually realize garments that interact with the human body instead of artefacts that constrain it. With this approach we aim to reach a higher level of wearability while exploring the intimate relation between technology and the body. During this panel we do not only look at the opportunities and constraints that arise during the design and manufacturing process, but also focus on the sales and marketing strategies that need to be in place.

View official listing on sxsw.com

Speakers
avatar for Pauline van Dongen

Pauline van Dongen

Dir/Head Designer, Pauline Van Dongen Innovations BV
Pauline van Dongen researches the body in a technologically textured space. After graduating from ArtEZ, Academy of the Arts in Arnhem, the Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental and high-tech... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 206

3:30pm CDT

Sails.js: Rags to...Open Source
How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots.
In this talk, Mike will reflect on the experiences he and his team have had building and managing an open-source Node.js framework, Sails.js. He'll discuss the success they've had attracting interlingual developers to Sails, and share some lessons and difficulties they've encountered migrating a new generation of developers from PHP, Java, .NET and Rails to Node.js.
There will be discussion of examples from both sides of the spectrum addressing community-related and technical issues with a highlight about overcoming the "maintaining interest" challenge.

View official listing on sxsw.com

Speakers
MM

Mike McNeil

Founder & CTO, Balderdash
Mike McNeil is the CTO of Balderdash, an Austin-based mobile and web studio providing intuitive experiences and clever javascripts for startups, SMBs, and the Fortune 500. He is also the creator of Sails.js, listed as one of GitHub's top web application frameworks.


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon B

3:30pm CDT

Security of Things: Who Will Save Us?
Society is hurtling towards a world of hyper convenience and adaptive omniscience.
Two years ago, the “Internet of Things” was just beginning its rise as one of the most buzzed-about topics of the technology world. Now, smarthomes are a reality, our phones and wearable computers are the command line of our lives, and a slew of new, connected gadgets hit the marketplace every year (even toilets aren’t off limits).
A parallel shift is happening in the security world, as threats and attackers become more sophisticated, cyberespionage becomes a real-world concern, and a new data breach makes headlines practically each day.
As technology becomes increasingly personal and intrusive into our private lives, the consequences of security failures will be more severe. This talk will explain how we got here, where we’re heading, why the hacking community plays a pivotal role, and how to protect yourself when the lines between public and private blur.

View official listing on sxsw.com

Speakers
avatar for Nicholas Percoco

Nicholas Percoco

VP, Strategic Svcs, Rapid7
Nicholas J. Percoco is vice president of strategic services at Rapid7. In his role he leads a team that advises customers on how to mitigate and respond to threats using data driving analysis to empower more relevant, timely, and impactful decisions. Over the past decade, Nicholas... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 4

3:30pm CDT

Sex, Lies, and the Internet
"The Internet hates women," is the insight Adam Savage, co-host of Mythbusters, gave his teenage boys as they started to surf the web on their own. He explained that if they're not part of the solution, they might very well be part of the problem. It's true, some people online clearly do hate women, and their hostile and harassing behavior has turned some of the web into an unsafe workplace and an unequal public space.
While many of the panelists (Amanda Hess of Slate.com, Allyson Kapin of Women Who Tech and Rad Campaign, Rinku Sen of Race Forward: The Center for Racial Justice Innovation and Colorlines, and Emily May of Hollaback!) have examples of online harassment that are too numerous to recount, none of that makes them exceptional. It just makes them, and many others, women with an Internet connection. This panel will wrestle with how to fight online harassment and mob mentality, and why this issue matters to all of us.

View official listing on sxsw.com

Speakers
avatar for Katherine Cross

Katherine Cross

PhD Candidate, Suny State University in New York
Katherine Cross is a Ph.D student at the City University of New York Graduate Center, and a sociologist of gender who focuses on the virtual world. Her academic writing explores roleplaying, virtual embodiment, and more recently, online harassment and its causes. Her academic work... Read More →
avatar for Allyson Kapin

Allyson Kapin

Founder, Rad Campaign and Women Who Tech
Allyson has been named one of the “Most Influential Women in Tech” by Fast Company, a "Tech Titan" by the Washingtonian and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media.
avatar for Emily May

Emily May

Exec Dir, Hollaback!
Emily May is the Co-Founder and Executive Director of hollaback!
avatar for Rinku Sen

Rinku Sen

Pres, Race Forward
Rinku Sen is the President and Executive Director of Race Forward: The Center for Racial Justice Innovation and the Publisher of the award-winning news site Colorlines. Race Forward brings systemic analysis and an innovative approach to complex race issues to help people take effective... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 8

3:30pm CDT

Snackability Effect: A New Norm for Brand Content
The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

View official listing on sxsw.com

Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm CDT
Palm Door on Sixth Main Stage

3:30pm CDT

Technology in Higher Ed Meet Up
We get it. We work in technology in higher ed, too. We’re with you. And working in higher ed often means we face different hurdles than those in the public sector. SXSW provides a fascinating opportunity for us to network and learn about new interactive technology ideas and discoveries, but how can we bring this knowledge back to our jobs in higher ed? Presented by Penn State University
Let’s meet up and figure it out together! Oh, and to sweeten the deal, there may just be food that you don’t have to count against your budget.
Presented by Penn State University.

View official listing on sxsw.com

Speakers
avatar for Cynde Fleagle

Cynde Fleagle

Web Developer, Penn State University
KM

Kevin Morooney

Vice Provost for Information Technology, Penn State University
Kevin Morooney has worked at Penn State since 1988 in a variety of capacities. He started his employment at Penn State in the support of faculty research and over time added responsibilities for enterprise wise IT services as well as emerging technologies. Prior to coming to Penn... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 502-503

3:30pm CDT

The Human Brain vs Innovation Overload
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As technologists, marketers and entrepreneurs we are challenged to drive business growth through a vast array of connected capabilities. Understanding what these capabilities are and how they work together requires knowledge across an overwhelming range of technologies and platforms. And this often seems like mastering a sea of shifting sands. To compound this challenge, our brains don’t have infinite capacity to retain all the knowledge we have gained over our lives.
But is this truly a phenomenon of the information age or has society worked through these issues before? Over 2000 years ago, the ancient Greeks and Romans developed a technique called a memory palace which provides a framework for people to organize and store information in their minds. Today, record-setting memory champions use these techniques to memorize over 65,000 digits of the number Pi. Can we use methods such as these today to help improve our ability to stay current with our rapidly-paced innovation culture?

View official listing on sxsw.com

Speakers
avatar for Laura McDaniel

Laura McDaniel

VP Mktg Strategy & Analysis, SapientNitro
Having kicked off her professional career with a Ph.D. in Chinese history & anthropology and then ditched academia for the world of marketing and technology, Laura is intimately familiar with information overload. In her current role as VP of Strategy and Analysis at SapientNitro... Read More →
avatar for Jay Wilson

Jay Wilson

Dir, Technology, SapientNitro
Jay is a senior technologist at SapientNitro with over 14 years of experience in technology development and management across multiple sectors including digital media, financial, retail, CPG and healthcare. He is an experienced veteran in the Digital Out of Home (DOOH) industry, having... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 211-212

3:30pm CDT

The Societal Cost of Unrealized Human Potential
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What is the cost of unrealized human potential? We see a large pool of people, both educated and self-taught, who remain unemployed or under-employed, and a truly vast sea of people whose opportunities were lost long before they entered the workforce. There is a cost, and it’s not just personal. It is real dollars coming out of everyone’s pockets.
In an era of innovation and entrepreneurism, the contribution of every individual - smarts, creativity, ingenuity, passion - fuels the greater whole. What we are learning as an “Innovation Economy” is how to identify, embrace and nurture the individual spirit and its role in that economy - which is very different from economies of the past where control and conformity were the norm.
The talk will explore findings on the costs of unrealized human potential as well as some exciting initiatives in the works. We will share our research indicating that the hints to individual potential are discoverable in new ways.

View official listing on sxsw.com

Speakers
VM

Vivienne Ming

VP of Research & Insight, Socos
Dr. Vivienne Ming is a theoretical neuroscientist focusing on probabilistic models of perception and cognition. In December 2012, she joined Gild, a recruiting technology start-up, to use the latest advances in human behavioral analytics and neuropsychology to improve the recruiting... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 408-409

3:30pm CDT

The South and Midwest Matter More Than NY and SF?
Given that startups based on the coasts receive more than seventy percent of all venture capital in the US, it may seem like a given to focus attention on seeding your product in those places, too. There are some key advantages to focusing on growth in less obvious markets. Less competition, lower rents, and communities that are more appreciative of tailored outreach just to name a few. Don't make the mistake of thinking of Chicago, Dallas or Atlanta as secondary markets!
StyleSeat CEO Melody McCloskey and Ligaya Tichy, who has worked at Yelp and Airbnb, will share data and insights from their experiences building leading marketplaces that have seen rapid growth in unexpected places.

View official listing on sxsw.com

Speakers
avatar for Melody McCloskey

Melody McCloskey

Founder/CEO, StyleSeat
Melody McCloskey is the co-founder and CEO of StyleSeat, the largest and fastest-growing online and mobile marketplace for beauty and wellness services. McCloskey has been recognized among industry leaders, receiving accolades such as Fast Company’s Most Creative People in Business... Read More →
avatar for Ligaya Tichy

Ligaya Tichy

Angel Investor, Freelance
Ligaya cultivates communities for startups. She cut her teeth at Yelp launching several markets in its early days. Then went on to lead community and offline marketing at Airbnb from the ground up. She now invests in early-stage consumer tech companies and serves as a mentor for 500... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Room 412

3:30pm CDT

The Startup Dating Game
Standard startup pitches are boring – PERIOD! But there is hope – there is the Startup Dating Game. Who needs shallow-minded bachelors or bachelorettes? We'll offer you the finest selection of founders, CTOs and VCs dating each other. Take three ambitious startups, let them pitch to one successful VC hidden behind a wall and watch the magic happen!
The Interactive Dating Game has it all: wit, laughter, entertainment – and matchmaking like you've never experienced before.
Here is the full List of all participants on Stage!
VC: Sebastian Herzog (Lufthansa)
VC: Franz Glatz (Werg1)
VC: Rudy Garza (g51 Capital)
VC: Dai Truang (Austin Ventures)
VC: Parker Thomson (500 Startups)
Startup: Tim Betzin (Bubble App)
Startup: Sebastian Schmitt (knowhere)
Startup: Drew Taylor (AstroPrint)
Startup: Nikolas Schriefer (Stagelink)
Startup: Arne Horn (Maple Apps)
Startup: Simon Barkow-Oesterreicher (Uberchord)
Startup: Lori Cheek (Cheekd)
Your Host: Tobias Schiwek

View official listing on sxsw.com

Speakers
DN

Dr. Nazim Cetin

VP Corporate Development & New Businesses, Bertelsmann SE & Co. KGaA
LC

Lori Cheek

Pres, Cheekd
avatar for Sebastian Doerfel

Sebastian Doerfel

COO, Adsquare GmbH
avatar for Tobias Schiwek

Tobias Schiwek

Consultant & Busines Angel, TS
avatar for Nikolas Schriefer

Nikolas Schriefer

CEO, Stagelink
avatar for Parker Thompson

Parker Thompson

Venture Partner, 500 Startups


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hilton Austin Downtown Salon K

3:30pm CDT

Turning Customers into Hackers Through Technology
The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
SG

Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →
AS

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →
RT

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft


Friday March 13, 2015 3:30pm - 4:30pm CDT
Trinity Hall Trinity Hall

3:30pm CDT

UX and The Heisenberg Uncertainty Principle
User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

View official listing on sxsw.com

Speakers
avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

3:30pm CDT

What Tech Startups Should Be Doing Next
Every company began as a startup. Even massive companies that are now known for having horrible cultures began with cultures that were often positive and passionate. While working at a 100 year-old organization early in her career, Jessica Lawrence experienced the textbook definition of unhealthy culture and outdated management thinking. Now, as the Executive Director of NY Tech Meetup, a non-profit organization and the world's largest Meetup group, she sees the challenges that technology startups face and how they can easily slip into patterns of unhealthy culture by following old models of business. In this session, Jessica will explore the incredible opportunity that startups have to not just build great products, but to build a whole generation of better companies. She will examine the changing landscape of leadership and culture, and look at what ideas, skills, and practices are key to creating a better future of work and business.

View official listing on sxsw.com

Speakers
avatar for Jessica Lawrence

Jessica Lawrence

Exec Dir, NY Tech Meetup
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 37,000-member non-profit organization helping to build a sustainable and diverse technology industry in New York.


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 5-6

3:30pm CDT

Who's Driving the Extinction of Pro Photographers?
In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

View official listing on sxsw.com

Speakers
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
avatar for Sara Quinn

Sara Quinn

Faculty, The Poynter Institute
Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Big Bend

3:30pm CDT

Women in Tech Can’t Be Our Next Endangered Species
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As tech companies continue to release shocking statistics on the low numbers of women in tech, it’s important to examine the root of the problem: fewer girls studying computer science. Never the realm of the cool kids, CS still attracted enough boys to grow into a hipster coder culture. But despite Title IX and the rise of girl power, most girls are giving a big pee-eww to CS. It’s not a lack of innate analytical ability. Studies show that girls in the U.S. perform as well as boys on standardized math tests. But behavioral differences in the classroom can favor boys, who are more likely to call out answers even when they’re wrong, vs. girls, who tend to answer only when they’re sure they’re right. Intuit’s Anu Tewary took bold steps to stop this technical identity crisis before technical women go the way of the dodo. She’ll describe founding Technovation, a global programming & entrepreneurship program for girls and the ways the tech industry can help women thrive in the world of tech.

View official listing on sxsw.com

Speakers
avatar for Anu Tewary

Anu Tewary

Dir of Data Products, Intuit


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 407

3:30pm CDT

World Leaders on Twitter: What They Can Teach Us
World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:
• How to be personal and at the same time aligned with one’s government political direction?
• How to deal with leader profiles once they have moved on to other responsibilities?
• Does a conversational style suit a world leader online or does it send the wrong signal?
These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.

View official listing on sxsw.com

Speakers
avatar for Alexandra Ekkelenkamp

Alexandra Ekkelenkamp

Social Media/Press Officer, European Union - General Secretariat of the Council
Press & Social Media Officer at the Council of the EU. Driving the Council's social media strategy & coordinating social media for the President of the European Council. Passionate about politics, digital diplomacy, Asia, history, yoga & music.
avatar for Matthias Lüfkens

Matthias Lüfkens

Managing Dir Digital, Burson-Marsteller
avatar for Aurelie Valtat

Aurelie Valtat

Digital Comm Mgr, European Union - General Secretariat of the Council


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 1

3:30pm CDT

Applied Improv: Change The Way You Look at Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
At its heart, Improv isn't about being funny. Rather, it's about re-learning how to play well with others. Embracing the simple joys that we brought to our activities as children.
Developing the skills necessary to become a great improviser -- being connected, listening, unconditional trust, saying "yes," and staying in the moment -- can transform the workplace.
In this two and a half hour long session, we will lead participants through improv exercises and discuss how fear of the unknown can breakdown team dynamic, cause inefficiencies, and stifle creative problem solving. And how, by reframing the way we think about collaboration, we can change the way we work.
The great thing about improv instruction is is that it's experiential in nature. We will debrief and discuss the concepts, but the dirty secret is that your team will get the benefits simply by doing the exercises!

View official listing on sxsw.com

Speakers
avatar for Michael Jastroch

Michael Jastroch

Improv Instructor, Coldtowne Theater
Michael Jastroch writes and performs with Austin's ColdTowne Theater, winning several awards for his improv including “Best Comedy Group 2008” in the Austin Chronicle Reader’s poll and the B. Iden Payne award for “Outstanding Improv Ensemble.” His sketch project, Lovey and... Read More →
avatar for Rachel Madorsky

Rachel Madorsky

Improv Instructor, Coldtowne Theater
Rachel Madorsky, LCSW is a licensed psychotherapist, transformational relationship coach, teacher, speaker, actor and improviser. She received her BFA in Acting from Syracuse University and MSSA in Social Work from Case Western Reserve University.  Rachel is an alumnus of The Second... Read More →
PP

Pierce Purselley

Exec Producer, Mortified Austin


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon F

3:30pm CDT

How to Take A Big Trip: Plan Your Own Gap Year
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have experience traveling internationally -either solo or with a group; should have 5 or more years professional experience.
What to Bring:
A positive attitude, ideas on where you want to go and what you want to do, and a desire to really travel the world; pens.
Ready to quit your job and travel the world? Heard of a “gap year,” but don’t know where to begin? Think you have to win the lottery to do so? Awaken your inner explorer by planning an affordable big trip around the world. In this workshop, Kristin Zibell, world traveler and founder of TakeYourBigTrip, will take you through 5 steps to plan your own "gap" year.
You'll create a plan to travel the world, complete with next steps towards your trip. The format of the workshop is collaborative & interactive. At the start of each section, Kristin will cover foundational information and then give you several exercises to create your plan.
You will:
+ Envision It: Create a vision of your dream trip.
+ Define It: Write your itinerary that spans the globe.
+ Afford It: Determine a trip budget and see how affordable it really is!
+ Plan It: Review your life and create actionable steps to get you to your departure day.
+ Do It: Get questions answered and find your travel community!

View official listing on sxsw.com

Speakers
avatar for Kristin Zibell

Kristin Zibell

Founder, Take Your Big Trip
Kristin Zibell is a world traveler who teaches others how to live their travel dreams. She is the founder of the web site Takeyourbigtrip.com, a site of resources to help travelers to take their own multi-month, round-the-world-adventures. She has inspired hundreds of would-be travelers... Read More →


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 301-302

3:30pm CDT

Modern Web Accessibility Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An intermediate understanding of web user experience design and/or development.
What to Bring:
1) A laptop for viewing code examples and demos 2) Your accessibility questions.
Modern web technology is ever-evolving and increasingly complex to implement. Creating accessible web applications is especially challenging: dynamic UI components and single-page, Ajax-driven architectures are inherently inaccessible. With the right process, mindset and techniques, creating modern, accessible web applications is possible.
Recent legislation brings the importance of accessibility to the forefront of web development. This legislation mandates accessibility compliance for airlines, and similar updates are expected in the near future.
The Modern Web Accessibility Workshop will focus on the entire lifecycle of web application development, from design, implementation, testing and maintenance. This workshop will also provide code examples and libraries that you can use in your projects now, as well as screen reader demonstrations to help you better understand the how to address the complexities of modern web accessibility.
In this workshop, you will learn:
- Design and implementation best practices that you can use now to improve the accessibility of your modern web apps
- Single-page application and responsive UI accessibility considerations
- The importance of creating a process that supports and promotes accessibility throughout each project lifecycle phase, from design, implementation, testing and maintenance

View official listing on sxsw.com

Speakers
avatar for Patrick Fox

Patrick Fox

Technology Dir, Razorfish
Patrick Fox is a an Austin-based creative technologist and technology director at Razorfish. With over 16 years of design and development experience in the web industry, he has worked with and architected web solutions for dozens of Fortune 500 and government clients.


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon H

3:30pm CDT

Reinventing Government R&D to Save Lives
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Smart phone tablet or computer to participate in an interactive ideas gathering.
The Department of Homeland Security Science and Technology Directorate (S&T) is looking for your best ideas on how we can mobilize and repurpose cutting-edge smart technologies to strengthen the safety and security of our nation. Focusing on wearable technologies, this discussion is a “call to action” to challenge you to think differently about the role science and technology plays in saving lives. S&T envisions a future where mobile sensors, communications, materials, and visualization technologies seamlessly work together to enhance the safety of our responders— those who put their lives on the line every day to protect the American people.
We want to hear from you! S&T is seeking 10X and 100X improvements in key R&D areas, like preparing the responder of the future and embedding electronics as part of a responder’s gear. To keep pace with the speed of innovation, S&T is initiating prize challenges and an accelerator program to attract businesses working on wearable tech. These efforts will enhance industry partnerships, spur collaborative R&D, and create new opportunities to expand the wearables marketplace.
Are you ready to change public safety? We invite you to join our discussion, drive new ways of doing business with the government, and build lasting public-private relationships for years to come.
Key takeaways include:
1. Understand where to start and how to do business with S&T.
2. Learn about S&T’s R&D roadmap and partnering and business opportunities.
3. Tell S&T how it can re-structure planning initiatives, like wearables, to fit into the existing consumer marketplace of delivering innovative solutions to customers.
4. Hear from S&T responders on existing challenges and capability gaps and how to collaborate with stakeholders to ensure technologies make the right impacts.
5. Tell S&T what is needed from government to operate at the pace of innovation and be a stronger partner in the digital age.
Background:
S&T is hosting a series of in-person open dialogues for the National Conversation on how government conducts R&D. These discussions aim to generate a host of ideas on user needs, capability gaps, and new ways to implement technology solutions.
To reach any measure of success, S&T needs to work closely with non-traditional communities such as SXSW—the creative developers, technologists, and innovators who understand the speed of innovation in industry and how it connects to commerce, resiliency, and security.
Get an inside look at how S&T is on the forefront of change that will impact homeland security nationwide. Meet fellow innovators and government leaders who work in technology, understand the challenges and opportunities, and share forward-thinking ideas on how government can reinvent R&D.
This discussion will serve as a key platform for engaging industry leaders and sharing innovative ideas for how S&T can form new partnerships and make our responder community more effective.
Timeline:
3:30-3:45pm – Opening Ted Talk by Dr. Reginald Brothers, DHS S&T Under Secretary. Inspiring talk on how wearable tech will change public safety and save lives. Future responder needs to receive actionable information at the speed of thought so S&T is looking to build industry partnerships to identify innovative solutions. S&T needs your help to fill the void on what could be and what exists today.
3:45-4:00pm – Audience reaction on how can S&T can leverage consumer product development into the public safety space? And wow can S&T seed development and innovation for products and capabilities that will also have consumer market value?
4:00-5:45pm – Town Hall: Securing our Future and Personalizing S&T’s Call to Action! Dr. Brothers’ remarks will create a void between current and future state. Come join this town hall and share your perspective on what does the future include for wearable tech and public safety. A host of top-level speakers from wearable tech, media, government, emergency response, and the business community, will provide insights on existing obstacles and opportunities for spurring government and industry innovation and what types of wearable tech innovation should be given priority attention by S&T.
5:45-6:00om – Closing and thank you!

View official listing on sxsw.com

Speakers
avatar for Dr. Reginald Brothers

Dr. Reginald Brothers

Under Secretary for Science & Technology, DHS Science and Technology Directorate
Dr. Reginald Brothers serves as the Under Secretary for Science and Technology at the U.S. Department of Homeland Security (DHS). In this role, he manages a diverse portfolio of research and development programs, which focus on security issues such as cybersecurity, biodefense, public... Read More →
avatar for Dr Robert Griffin

Dr Robert Griffin

Deputy Under Secretary, Department Of Homeland Security
Dr. Robert Griffin serves as the Deputy Under Secretary for Science & Technology at the U.S. Department of Homeland Security (DHS). Dr. Griffin is a visionary who is working to meld the worlds of public safety and security planning with new technologies such as wearables and the Internet... Read More →


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G

3:30pm CDT

Take A Shot: Injecting Tech into Your NPO Mission
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No experience necessary except a belief that technology can make our world a better place.
What to Bring:
Note-taking implements, digital or analog.
Non-profits are using some of our hottest current technology to deliver extraordinary impact on the communities they serve. But how can your organization leverage tech trends to further its mission?
Hear from three nonprofit leaders and learn what they see as the best uses of technology to drive real results on an organization’s mission. We’ll share success stories—and miserable failures—while teaching you methods for integrating tech into your mission.
You’ll also get hands-on experience as we work together to come up with a technological solution to a complex societal issue. Together we’ll explore the questions you should be asking, the stories you should be telling and the technology you should be experimenting with.
This two and a half hour long workshop is for action-oriented, technology-focused, and cause-driven people who want to work together to enact positive change. Prizes will be given for the storyboards that show the most innovative and creative uses of technology to solve our chosen problem.
AGENDA:
1. Welcome and Introductions
2. The Tech Connection
3. Tech and Changing Behavior
4. Tech is the Solution, Big and Small
5. How to Plan and Implement a Tech Solution
- Goal
- End User
- What questions do I need to ask?
- Experiences
- Resources You Have People/Tech
- Resources You Need People/Tech
- Development
- Launch
6. Team Ann vs. Team Marty (Tech-Off)

View official listing on sxsw.com

Speakers
avatar for Aaron Bramley

Aaron Bramley

Co-Founder, Lights. Camera. Help.
Aaron Bramley is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, eLearning, crisis communications, nonprofits, fundraising, and learning new things. For the last 8 years Aaron has worked as the Director... Read More →
avatar for Martin Dugas

Martin Dugas

CEO, Ronald McDonald House of Northern Alberta
Passionate about connection and collaboration, investing in ideas and strategies that create the circumstances for long term success. "Building systems that are smart so that people can be their best." Using innovation to activate inspiration and elevates us through practiced teamwork... Read More →


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 303-304

3:30pm CDT

The Results Curve: Focus, Collaborate, Play!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prerequisite, this workshop is for business professionals who deal with lots of information and competing priorities.
What to Bring:
A journal or notebook to learn about Micro-Planning and visual thinking!
This is the workshop that participants describe as transformational. This is it! If you want to make breakthroughs, respond instead of react to today's demanding work environment, and establish sustainable practices that will help you effectively manage the information overload and get outstanding results, you have come to the right place!
What will be covered?
The workshop deals with today's most pressing issues in the workplace, covering topics relating to managing time, managing priorities, managing interruptions, managing e-mail, calendar, and to-do lists, thinking and acting strategically, and most importantly being invigorated and re-energized in the workplace and elsewhere.
What the participants will be able to do as a result:
- Better manage interruptions and stay focused on the task on hand until meaningful results are achieved.
- Better manage e-mail and truly overcome the e-mail overload and using e-mail more effectively as a communication tool.
- Be responsive to the demands of your team and collaborate more effectively than ever before.
- Work more strategically instead of working harder, and better manage competing priorities.
- Manage stress like never before through purposeful action rather than passive reaction and turn stressful situations into opportunities. And much more!

View official listing on sxsw.com

Speakers
avatar for Pierre Khawand

Pierre Khawand

Founder/CEO, People-OnTheGo
Pierre Khawand has more than twenty years of experience in the software industry. He has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo in 2001. His Accomplishing More Leadership Program helps today’s leaders develop the... Read More →


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 310-311

3:30pm CDT

Why Should I Wear This?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

Speakers
avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 307

3:45pm CDT

Beyond BFFs: Using Texting to Promote Empathy
Each day, people send billions of text messages. The ubiquity of texting makes it one of the most powerful modes of connecting with people in the digital age. But can texting help us build a sense of empathy for others, even beyond our friends, family and colleagues? Dr. Sara Konrath, Assistant Professor at the Indiana University Lilly Family School of Philanthropy, explores the development of new SMS tools designed to help build empathy in teens and the research behind them.

View official listing on sxsw.com

Speakers
avatar for Sara Konrath

Sara Konrath

Asst Professor & Dir, Interdisciplinary Program, Indiana University Lilly Family School of Philanthropy
Dr. Sara Konrath is an Assistant Professor at the Indiana University Lilly Family School of Philanthropy. Dr. Konrath is the director of the Interdisciplinary Program on Empathy and Altruism Research (iPEAR), a research lab with a primary focus on empathy, altruism, and other-focused... Read More →


Friday March 13, 2015 3:45pm - 4:00pm CDT
ACC Ballroom C

3:45pm CDT

Picturing Your Big Ideas
As humans, we're hardwired to think in pictures. —more of our neurons are dedicated to vision than our other four senses combined! A fact that explains the popularity of infographics, grumpy cat, and Tinder. All we have to do is look around to see the power of images. The power of visual thinking extends beyond communication, it can help get you to that great idea faster. Thinking about your problem visually is the first step to solving it.
Can't draw a stick man? Not to worry. Even if your hand doesn’t have the skills, you have an evolutionary advantage. The human brain is neurologically wired to see meaning in visual cues. Nora Herting, will expand on ImageThink’s use of visual problem solving to help you creatively ideate, motivate others , and socialize your ideas with storytelling.

View official listing on sxsw.com

Speakers
avatar for Nora Herting

Nora Herting

Co-Founder, Principal, ImageThink
Nora Herting is an artist and one of two principal partners of ImageThink , the Official Graphic Recorders of SXSW Interactive 2014. During the festival, ImageThink will be visually summarizing the Keynote and Feature Speakers into engaging and informative storyboards, all in rea... Read More →


Friday March 13, 2015 3:45pm - 4:00pm CDT
ACC Ballroom B

3:45pm CDT

808
808 is an inspirational story of the Roland TR808 drum machine and how its ground-shaking beats changed the musical world.
Its sound transcends countries and musical genres, in turn inspiring countless artists and producers, giving them an iconic sound from which to build upon.
Even if you don't know the 808 by name, you know its sound. It's everywhere, even now. 808 reveals the stories of the world famous artists, producers and most importantly the hit music to which the 808 was key, offering a cross section of personal experiences about the development of musical genres from around the world.
And 808 reveals why, after only three years of production, the 808 befell an untimely demise.

Section: 24 Beats Per Second
Premiere Status: World Premiere
Country: UK
Year: 2015
Runtime: 106min
View official listing on sxsw.com


Friday March 13, 2015 3:45pm - 5:31pm CDT
Alamo Lamar C
  Film, Screening

4:00pm CDT

Rethinking Privacy in the Internet of Things
One of the hottest trends that will hit organizations in 2015 is the rise of the Internet of Things. With the mass boom in online profiles, companies will very soon be dealing with millions to billions of ID challenges and creating a need for Consumer Identity Management (CIM). Traditional Enterprise Identity Management software struggles to deal with more than 100,000 separate IDs. (Think about it…how many companies have more than 100,000 employees, so why should their ID management solutions operate at web scale?)
When you add new technology like the Internet of Things and the huge amount of device profiles and attributes created per sensor (like Hue lights or Nest thermostats), the number of data points and identities can reach the billions pretty quickly. This also brings security issues and usage problems to the forefront – and nobody is talking about this quite yet.

View official listing on sxsw.com

Speakers
SS

Steve Shoaff

CEO, UnboundID
Steve defines the vision and overall business strategy for UnboundID. He is inter-nationally recognized as a trusted adviser on identity and security issues for Global 100 companies. At Sun Microsystems, he served as Technical Director and Chief of Staff for the Identity Management... Read More →


Friday March 13, 2015 4:00pm - 4:15pm CDT
ACC Ballroom C

4:00pm CDT

The Quantified Us
What lies at the intersection of the Quantified Self (QS), with its emphasis on individual metrics, and Big Data, with its emphasis on aggregating data from large populations? In this session, research and healthcare design expert, Matthew Jordan will highlight a new opportunity for wearables and sensor data. Dubbing it as the opportunity of The Quantified Us, he will argue that merging QS insights with larger sets of relevant data could accelerate behavior change and better health outcomes. Jordan will distinguish among the three levels of meaning from QS data—from measurement to insights and action. He will discuss how overlaying QS data with system, environmental, or population data allows us to develop a richer understanding of what triggers certain conditions or behavior. Drawing from 20 years of experience, and his work on Dialog, a wearable platform for people with epilepsy, Matthew will talk about the role of wearables and data in managing and understanding chronic conditions.

View official listing on sxsw.com

Speakers
MJ

Matthew Jordan

Dir Research & Strategy, Artefact
Matthew Jordan is Director of Research and Strategy at Artefact, an award-winning technology design and innovation company. Matthew has been consulting in the healthcare industry for close to 20 years, focusing on balancing user needs and goals with business objectives to deliver... Read More →


Friday March 13, 2015 4:00pm - 4:15pm CDT
ACC Ballroom B

4:00pm CDT

Book Signing: Jia Jiang
Jia Jiang will appear at the SX Bookstore to sign copies of Rejection Proof: How I Beat Fear and Became Invincible, One Rejection at a Time.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 4:00pm - 4:20pm CDT
ACC Ballroom G Foyer

4:00pm CDT

Book Signing: Jon Kolko
Jon Kolko will appear at the SXBookstore to sign copies of Well-Designed: How to Use Empathy to Create Products People Love.

View official listing on sxsw.com

Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 4:00pm - 4:20pm CDT
ACC Ballroom G Foyer

4:00pm CDT

The Downside of Up: A Comic Novel
If you could push a button and make yourself rich, you’d do it. But what if the button would also make 11,000 families poorer? Would you still push it? That’s the question Dain Dunston asks in this timely page-turner of a comic novel. The Downside of Up deals with some of the toughest questions facing Americans today and proves you can do well in business by doing good.
Here’s the issue: wouldn’t it be nice to be a failed CEO? That’s where the real money is. In Dain’s book, the hero jokes that he can fail for only $25 million. To his surprise, someone takes him up on it. All he has to do is go down with the ship and he gets his dough. But when he tracks down wrongdoing in the stock trades around the private equity fund that wants to take the company over, he realizes no one will believe he wasn’t involved. In fact, the press is already saying he’s the evil mastermind. So he has to save the company, the employees and his own neck, if he can.
A comic reading and a lively discussion.

View official listing on sxsw.com

Speakers
avatar for Dain Dunston

Dain Dunston

Author, Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and... Read More →


Friday March 13, 2015 4:00pm - 4:20pm CDT
ACC Ballroom G

4:00pm CDT

Deloitte Happy Hour at the Registrants Lounge
Stop by the SXSW Registrants Lounge for some free drinks and apps with Deloitte during their Happy Hour. sxsw.deloitte.com

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 5:00pm CDT
Registrants Lounge

4:00pm CDT

Nacho Average SXSW Happy Hour
Grab a margarita, get some chips and queso, and network with Fortune 500 CIOs, CTOs, investors, and some of the most promising growth stage companies from across the U.S. as we kick-off SXSW!

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 6:00pm CDT
Uncle Julio’s

4:00pm CDT

Startup Spotlight
Twenty emerging startups. Open bar. Check it out.
Participants:
Bump
Class
CREATIV
FocusedBuyer
Graphiti
HelpSocial
Holonis
OpiaTalk
Optoro
Plyfe
PocketGM
Priori Legal
ProductionPro
Realcontacts
Reebeez
Shimmur
SnapVet
SociiSphere
TopShelf

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 6:00pm CDT
Hilton Austin Downtown C

4:00pm CDT

Lincoln Labs Awards
Free w/ RSVP


Do you believe that technology has made our society more connected & transparent? Do you like open bars? Come join Lincoln Labs as we honor the heroic innovators who creatively advance the cause of liberty by supporting, investing in, covering and founding free market solutions to public problems. We're a liberty-oriented network that believes technology is a key piece to liberty and we'd love to meet you!

Friday March 13, 2015 4:00pm - 7:00pm CDT
Chuggin' Monkey

4:00pm CDT

Hulu Happy Hour
Join us for food, fun and free alcohol!

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 8:00pm CDT
Textile

4:00pm CDT

Rock The Lot (Austin 360) - Day One
Rock the Lot for music, food and good times during SXSW weekend. Rocking out in the shadow of the Congress Avenue bridge during SXSW weekend, food trucks and tents will be on site, locally brewed beer for sale in our beverage tents plus iced cold sodas and water.

Featuring
5:00pm: Graham Wilkinson
6:00pm: The Peterson Brothers
7:00pm: Whiskey Shivers
8:15pm: The Crooks
9:30pm: Dirty River Boys
Gates open at 4:00pm

More Info


Friday March 13, 2015 4:00pm - 11:00pm CDT
305 S Congress Ave

4:15pm CDT

The Science and Art of Genetic Engineering
The Science of genetic and genomic engineering provides a number of amazing opportunities to create organisms for performing complex tasks that modern electronics and chemistry can only dream of. Engineered bacteria produce much of the insulin in use by diabetics while engineered plants like "Golden Rice", can save hundreds of thousands of lives each year. Even NASA is involved in research to use genetically engineered organisms for technologies to help in deep space exploration. I will attempt to answer questions such as: What is genetic engineering and how is it performed? Is it safe? How can it benefit or harm society? I will also explore technologies and art that have been and hopefully, will be created using genetic and genomic engineering.

View official listing on sxsw.com

Speakers
avatar for Josiah Zayner

Josiah Zayner

Research Fellow, NASA
Dr. Josiah Zayner (really Dr.? yeah I know seems pretentious sorry) is a Synthetic Biology Research Fellow at NASA, attempting to develop biotechnology for deep space exploration and colonization. He received his Ph.D. from the Department of Biochemistry and Molecular Biophysics at... Read More →


Friday March 13, 2015 4:15pm - 4:30pm CDT
ACC Ballroom B

4:30pm CDT

Book Signing: Dain Dunston
Dain Dunston will appear at the SX Bookstore to sign copies of The Downside of Up: A Comic Novel of Outrageous Fortune.

View official listing on sxsw.com

Speakers
avatar for Dain Dunston

Dain Dunston

Author, Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and... Read More →


Friday March 13, 2015 4:30pm - 4:50pm CDT
ACC Ballroom G Foyer

4:30pm CDT

My Beautiful City Austin
David Heymann crafts seven masterful tales of a young architect who fails again and again to dissuade his clients from their bad decisions. The houses he designs aid and abet the ongoing erasure of Austin's ambrosial charm. These sharp, humorous stories explore consequences of Austin's rediscovered allure. Fueled by the dubious intentions of its inhabitants, this is a town growing madly while ignoring the pain of a thousand small cuts.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 4:30pm - 4:50pm CDT
ACC Ballroom G

4:30pm CDT

Building Long-Lasting Game Franchises at King
King launched Candy Crush Saga over two years ago and it remains one of the most popular entertainment franchises of all time. Since then, King has also launched a number of other games that have hit the top of the mobile charts, including Candy Crush Soda Saga, the sister title to Candy Crush Saga. Join a game developer and data scientist from King as they discuss how they combine art and science to build long-lasting game franchises that keep players coming back over the long term.

View official listing on sxsw.com

Speakers
avatar for John Almbecker

John Almbecker

Lead Producer Candy Crush Soda Saga, King Digital Entertainment
avatar for Vince Darley

Vince Darley

VP, Data Analytics & Business Intelligence, King Digital Entertainment
Vince Darley is the Vice President Data Analytics and BI at King, a leading interactive entertainment company for the mobile world and creator of games such as Candy Crush Saga. King listed on the NYSE in March 2014 (NYSE: KING).


Friday March 13, 2015 4:30pm - 5:15pm CDT
Palmer Events Center Geek Stage

4:30pm CDT

MVPindex HAPPY HOUR
Join us at the MVPindex Sports Lounge to engage with a platform that measures the real-time digital brand value of more than 25,000 athletes, teams and leagues and learn how top athletes and brands can utilize social media. Complimentary drinks and hors d'oeuvres.

View official listing on sxsw.com

Friday March 13, 2015 4:30pm - 6:30pm CDT
Four Seasons Stone's Crossing

5:00pm CDT

The Contagion Cookbook
There was a time when the power of what we now call "content creation" resided in the hands of the few—ad agencies, TV networks, record labels, and other dinosaurs. Things have changed. The parity between big budget and DIY production techniques has skyrocketed in nearly every field, while the number and caliber of new competitors for the cultural spotlight trace a comparable path.
How do enterprising creatives stand out in a world where fresh, engaging content is available in abundance, and the field of content creators grows more crowded with each day? The answer lies in learning to stimulate a true cultural wake—beyond popularity or "virality"—that fundamentally reshapes our cultural norms and behaviors.
Why do we propose with diamonds? Why do we drink Coronas with lime? "The Contagion Cookbook" examines the way seemingly organic cultural norms can be fabricated by the savvy content creator, and offers a framework for driving behavioral adoption on a mass scale.

View official listing on sxsw.com

Speakers
avatar for Marcus Collins

Marcus Collins

Exec Dir of Social Engagement, Translation
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive... Read More →


Friday March 13, 2015 5:00pm - 5:15pm CDT
ACC Ballroom C

5:00pm CDT

The State of the Maker Movement In Brazil
Brazil is a large country with lots of opportunities everywhere. In the other hand it is a country not designed for "newbies" where things are usually not trivial. The country adopted open source technologies as a few and the Internet and Social Media has a tremendous penetration and impact, but what is happening on the harder side of the creative economy? Learn about the current status of the maker movement in Brazil and understand what is happening down there. Understand the Brazilian challenges and pinpoint big opportunities in the maker space in the tropics. It is time to make more in Brazil!

View official listing on sxsw.com

Speakers
avatar for Manoel Lemos

Manoel Lemos

Founder, Fazedores.Com
Manoel Lemos is a partner at Redpoint e.ventures, the first Brazilian Venture Capital fund sponsored by Silicon Valley firms. Redpoint e.ventures was created to bring to Brazil the best practices of venture investing developed over decades in the Valley, to help foster the nascent... Read More →


Friday March 13, 2015 5:00pm - 5:15pm CDT
ACC Ballroom B

5:00pm CDT

Book Signing: David Heymann
David Heymann will appear at the SX Bookstore to sign copies of My Beautiful City Austin.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 5:00pm - 5:20pm CDT
ACC Ballroom G Foyer

5:00pm CDT

Everything You Ever Wanted
In her younger years, Jillian Lauren was a college dropout, a drug addict, and an international concubine in the Prince of Brunei’s harem, an experience she immortalized in in her bestselling memoir, Some Girls. In her thirties, Jillian's most radical act was learning the steadying power of love when she and her rock star husband adopt an Ethiopian child with special needs. After Jillian loses a close friend to drugs, she herself is saved by her fierce, bold love for her son as she fights to make him—and herself—feel safe and at home in the world.
Exploring complex ideas of identity and reinvention, Everything You Ever Wanted is a must-read for everyone, especially every mother, who has ever hoped for a second act in life.

View official listing on sxsw.com

Speakers
JL

Jillian Lauren

Author, Plume
I’m a writer, storyteller, mom, rock-wife, and Los Angeleno, by way of Jersey. I’m the author of the New York Times bestselling memoir Some Girls: My Life in a Harem, the novel Pretty, and the upcoming memoir Everything You Ever Wanted. I write a lot of essays and articles, some... Read More →


Friday March 13, 2015 5:00pm - 5:20pm CDT
ACC Ballroom G

5:00pm CDT

Graham Wilkinson
Rock The Lot (Austin 360) - Day One


Friday March 13, 2015 5:00pm - 6:00pm CDT
305 S Congress Ave

5:00pm CDT

Back to the Future of Media

Speakers
avatar for Ben Lerer

Ben Lerer

Co-Founder & CEO, Thrillist Media Group
Ben Lerer is the co-founder & CEO of Thrillist Media Group, the leading men's digital media company (consisting of food, drink and travel property Thrillist; tech-meets-lifestyle site Supercompressor; and style and grooming destination JackThreads). Lerer was among Ernst & Young’s... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Ballroom D

5:00pm CDT

Better Living Through Minecraft

Speakers
avatar for Michael Langlois

Michael Langlois

Psychotherapist, Mike Langlois LICSW
NOTABLE ACHIEVEMENTS UNLOCKED


Friday March 13, 2015 5:00pm - 6:00pm CDT
Long Center AT&T Education Room

5:00pm CDT

Can Sports Help End a Culture of Violence?

Speakers
avatar for Ben Casselman

Ben Casselman

Chief Economics Writer, FiveThirtyEight
Ben Casselman is the Chief Economics Writer for ESPN’s FiveThirtyEight, where he has written on such subjects as income inequality, immigration, education and the recent protests in Ferguson, Missouri. Prior to joining FiveThirtyEight, he was a national economics correspondent for... Read More →
avatar for Katie Hnida

Katie Hnida

Athlete, NO MORE
Katie Hnida graduated Magna Cum Laude from the University of New Mexico with a degree in Psychology. She is a pioneer in the world of sports, being the first woman to play, and score points, in a NCAA Division One football game. Her cleats and jersey are in the College Football Hall... Read More →
avatar for Donald McPherson

Donald McPherson

Pres, Don McPherson Enterprises LLC
avatar for Jane Randel

Jane Randel

Co-founder, NO MORE
Jane Randel is a co-founder of NO MORE, a national initiative intended to raise the profile of and normalize the conversation about domestic violence and sexual assault while generating greater resources for the national, state and local organizations addressing these issues (nom... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Four Seasons Ballroom CD

5:00pm CDT

Does Playing Sports Equal Brain Damage?

Speakers
avatar for Joanne Gerstner

Joanne Gerstner

Professor/Author, Michigan State University
Joanne C. Gerstner is an award-winning multi-platform sports journalist, with her work appearing in the New York Times, USA Today, Detroit News, ESPN.com, espnW, NPR, PGA Magazine and other outlets. She has covered the world's biggest events, such as the Olympics, soccer World Cups... Read More →
avatar for Jeffrey Kutcher

Jeffrey Kutcher

Dir, University of Michigan NeuroSport
Dr. Jeffrey Kutcher is a sports neurologist in the Department of Neurology at the University of Michigan and the Director of Michigan NeuroSport, the university’s academic sports neurology program where he oversees clinical care, education and research activities. In 2012, his NeuroSport... Read More →
avatar for Ben Utecht

Ben Utecht

Advocate/Athlete/Singer, Surrender The Game
Ben Utecht spends every minute of every day making his dreams become a reality. Utecht achieved football’s highest honor when his team the 2006 Indianapolis Colts won Super Bowl XLI. Utecht is now 4 seasons removed from his NFL career as a tight end due to Traumatic Brain Injuries... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Four Seasons Ballroom AB

5:00pm CDT

Internet of Things Meet Up

Speakers
BE

Ben Edwards

Founder, VP Community, SmartThings
avatar for Dan Lieberman

Dan Lieberman

Sr Dir of Platform Strategy, SmartThings
AM

Andrew Mager

Developer Evangelist, SmartThings Inc


Friday March 13, 2015 5:00pm - 6:00pm CDT
Long Center West Pincer Terrace

5:00pm CDT

Live Podcast: The Solid Verbal

Speakers
avatar for Ty Hildenbrandt

Ty Hildenbrandt

Host, Solid Verbal Media LLC
Ty Hildenbrandt is a graduate of the Pennsylvania State University. To the confusion of most, he’s also a rabid Notre Dame fan. After winning the “Next Great Sportswriter” contest on FOXSports.com in 2006, he eventually jumped over to SI.com where he met his co-host. He lives... Read More →
DR

Dan Rubenstein

Co-Host, The Solid Verbal
Dan Rubenstein is a video host and producer for SBNation. He’s formerly of Los Angeles, CA and currently of New York, NY, though somehow is also a graduate of the University of Oregon. Prior to SBNation, Dan hosted and produced a video series called “The SI Tour Guy” interviewing... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Four Seasons San Jacinto

5:00pm CDT

Our Shipping Container Home: DIY Off Grid Urbanism

Speakers
avatar for Luke Iseman

Luke Iseman

Co-Founder, Boxouse
Luke is cofounder of Boxouse. He is passionate about using open source hardware and the physical computing revolution to build a more sustainable world. He has invented an automated gardening computer, built and managed a fleet of 25 pedicabs, and written a book about travelling the... Read More →
HS

Heather Stewart

Founder, Boxouse
I have lived in many countries in a variety of housing situations which gave me good perspective on the possibilities of shelter and community. I graduated with a degree in art and went to work on a horse farm, living in a horse stall which had been converted into a tiny apartment... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Long Center West Pincer Lounge

5:00pm CDT

Streams, Shuffles and Statutes: Congress and Music

Speakers
avatar for Greg Barnes

Greg Barnes

General Counsel, Digital Media Association
Gregory Alan Barnes currently serves as General Counsel for the Digital Media Association (“DiMA”). DiMA is a nationally recognized trade association that represents the interests of several digital music and video service providers on a wide range of issues, including matters... Read More →
JC

Jason Chaffetz

Congressman, US House of Representatives
Mr. Chaffetz serves on the House Judiciary Committee, responsible for all copyright law. Mr. Chaffetz comes to Congress with a 16-year history in the local business community, executive branch experience in Utah State government, a reputation for running strong political campaigns... Read More →
avatar for Elizabeth Frazee

Elizabeth Frazee

Founder, TwinLogic Strategies
Elizabeth is co-founder and CEO of the all-women, technology and telecommunications lobbying shop TwinLogic Strategies. Named a “Top Lobbyist” by The Hill newspaper, Elizabeth's career in Washington includes high-level jobs on Capitol Hill, executive experience at leading tech... Read More →
avatar for Katie Peters

Katie Peters

Dir of Government Rels, Pandora Media Inc
Katie Peters is the head of Government Relations for Pandora Media in Washington, DC. She received her BA from Pepperdine University, MA from the Naval War College, and JD from The Catholic University, Columbus School of Law. Katie started her career on Capitol Hill with a California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Room 18ABCD

5:00pm CDT

Suspension of Disbelief in Virtual Reality

Speakers
PB

Paul Bettner

CEO & Founder, Playful Corp
Paul Bettner has been creating interactive entertainment for 20 years. In 2008, Paul and his brother David founded Newtoy, Inc to create the smash hit Words with Friends and changed mobile social gaming forever. Before that Paul was at Microsoft Game Studios where he helped create... Read More →
JG

Jan Goetgeluk

CEO, Virtuix Inc
Jan Goetgeluk is the founder and CEO of Virtuix and the developer of the Virtuix Omni, the first virtual reality interface for moving freely and naturally in video games and virtual worlds.
avatar for Dan Hurd

Dan Hurd

Studio Design Lead, Playful Corp
DAN HURD
JJ

Jason Jerald

Principal Consultant, NextGen Interactions
Jason is Co-Founder and Principal Consultant at NextGen Interactions, a company that provides consulting services and product development for emerging technologies. He has over 20 years of experience working with organizations such as General Motors, Lockheed Martin, NASA Ames, Valve... Read More →
AR

Amir Rubin

Pres & CEO, Sixense Entertainment Inc
Experienced, strategic, and insightful entrepreneur with over 20 years of developing products in the fields of simulation, video games, virtual reality and motion tracking. Built a team at Sixense with a shared passion for creating products that revolutionize the way we create and... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 4

5:00pm CDT

The Road to Character

Speakers
avatar for David Brooks

David Brooks

Op-Ed Columnist, The New York Times


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Ballroom A

5:00pm CDT

Using Games to Redefine the Learning Experience

Speakers
avatar for Devin Young

Devin Young

Co-founder, Classcraft
Devin Young is a co-founder and chief creative office of Classcraft. Based in NYC and with an extensive background in creative strategy, branding, graphic, UX and UI design, he has worked with a diverse array of global brands and startups including Chanel, Intel, Microsoft, The Future... Read More →
avatar for Shawn Young

Shawn Young

Founder & CEO, Classcraft
Shawn Young is the founder of Classcraft. With a unique background in physics, education, gamification and web development, he’s interested in how we can create community in the classroom and how games can make learning fun and interactive. Shawn teaches 11th grade physics in Sherbooke... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Long Center Kodosky

5:00pm CDT

#FeelingBeautiful: Social Media and Women's Egos
#FeelingBeautiful: We all know that the amount of time we spend on social platforms has a direct effect on how we see ourselves as women. The pressure to post images showing off thin thighs, perfect skin and sexy poses is not just on teenagers. Recent studies have linked plastic surgery requests and eating disorders to social media habits. But, thankfully, there is another side that has emerged — a side of positivity that includes pop performers like John Legend and Meghan Trainor; ad campaigns like "Like a Girl" and grass-root efforts like the #NoFilterProject. How can we collectively use social media to help build confidence among women and girls? What can we do as individuals? How do we feel about brands who are jumping on this bandwagon? Do their messages work?
The conversation will include author Katherine Schwarzenegger, television host Amanda de Cadenet and blogger Gabi Gregg. Led by InStyle's Angela Matusik.

View official listing on sxsw.com

Speakers
avatar for Amanda de Cadenet

Amanda de Cadenet

Owner & Founder, The Conversation Group
A television personality, renowned photographer and entrepreneur, Amanda de Cadenet has evolved her body of work with an intriguing perspective and uncanny ability to render the truth through the art of storytelling.
avatar for Gabi Gregg

Gabi Gregg

Founder, Blogger, Gabi Fresh
Gabi Gregg is the LA-based brand consultant and blogger who started her site, GabiFresh.com in 2008 after noticing the lack of fashion resources for plus size young women. One of the first blogs of its kind, GabiFresh mixes style advice, outfits, and body positivity while rejecting... Read More →
avatar for Angela Matusik

Angela Matusik

Exec Editor/Digital, InStyle Magazine
Angela Matusik is the Executive Editor of Digital at InStyle. In addition to overseeing day-to-day publishing at InStyle.com, Matusik also leads the brand's social media strategy across all platforms–with a total reach of over 7.8 million. With nearly twenty years experience, she... Read More →
avatar for Katherine Schwarzenegger

Katherine Schwarzenegger

Lifestyle Expert & Author, katherineschwarzenegger.com
Katherine Schwarzenegger, twenty-four, is an author, activist, and entre preneur. She is also the bestselling author of Rock What You’ve Got: Secrets to Loving Your Inner and Outer Beauty from Someone Who’s Been There and Back. A recent graduate of the University of Southern California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 8

5:00pm CDT

2 Girls Are Crying and I'm Not: Improv in Any Career
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Improvisational comedy is the single best preparation for your 9 to 5 job. Period. Without any doubt, learning the basics of improv comedy has made me a better worker, friend, son, daughter, and lover. And it'll do the same for you.
I wasn't the class clown, am not trying to make it to SNL, and don’t perform on stage anymore. I'm actually on the business side of advertising, not the creative end. But that’s the point.
Today, formal education and training teaches you the "what." It's about knowing the content and right answers. But the basics of improv comedy teach you the "how."
Let's face it. For many of us today, work is trial by fire, and any instruction manual is long gone. By repurposing conflicts and negativity as opportunities, we create constant unexpected successes. Anyone applying the basics of improv comedy to their job completely changes how they deal with people and problem solving on a daily basis.
And it will restore hair growth and make you taller.

View official listing on sxsw.com

Speakers
avatar for Dan Killian

Dan Killian

Account Supervisor, FCB Chicago
Dan is an advertising professional at FCB Chicago, viewing marketing challenges through the lens of psychology, 1-1 marketing, and human-centered design. He has worked extensively on both above and below the line campaigns, having managed national TV, Radio, Direct Mail, Email, and... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 407

5:00pm CDT

A Million Medicis: Funding the Content Revolution
We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conversation, we’ll explore new directions for content consumption and compensation that respect the true nature of content today.

Specifically, we’ll investigate crowdsourced patronage, the idea of paying the artist directly for her work on an ongoing basis, as opposed to for each individual piece of content. Including examples, we’ll look at how this fits in with consumption trends like an emphasis on services over goods and access over ownership. 
We’ll also look at the implications for the future of content, especially at how distributing financial risk across multiple patrons instead of centralizing it in a corporation transforms our relationship to artists and content.
It’s still not easy, but there’s never been a better time to be an artist who wants to produce good work, nurture an audience, and still pay the bills.

View official listing on sxsw.com

Speakers
avatar for David Dylan Thomas

David Dylan Thomas

Content Strategist, EPAM
As a content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of Barcamp Philly, head of Content Strategy Philly, and the creator, director, and co-producer... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Big Bend

5:00pm CDT

Art and Experience: A Future for Creativity
The conversation around “Art and Technology” has been around for decades, pulling ideas from two disciplines in hopes of generating some new type of experience. Technology continues to evolve, transforming daily life and the ways we engage with each other. Has the concept of Art+Tech kept up? Technology is, and has always been, about creating a great experience – ease, efficiency, and magnification. What does this mean for the Art world, and more specifically an Art Museum? If we look at the Art Museum as a catalyst for creativity, rather than a frame for art, we’ve got something to work with. We can make experience the focus instead of an afterthought in a post-digital world where interaction and engagement with technology and the museum only matter when they are working in tandem. In this presentation, we will discuss how Art and Tech is changing, how museums are harnessing technology to create a better experience, and future opportunities for integrating tech, creativity, and art.

View official listing on sxsw.com

Speakers
avatar for Laura Bernstein

Laura Bernstein

Digital Designer, Graphic Design, Los Angeles County Museum of Art
As lead Digital Designer Los Angeles County Museum of Art I get to explore ways that visitors interact with art and museums, both onsite and offsite. I work closely with LACMA's social media team, web and digital strategists, guest services department, and marketing.
avatar for Lori Kozlowski

Lori Kozlowski

Editorial Dir, Atom Factory
Lori Kozlowski serves as Editorial Director at Atom Factory, a music management and media company in Los Angeles. She has been a technology columnist for Forbes Magazine and previously served as senior digital editor for the Los Angeles Times. She writes about technology, media, culture... Read More →
avatar for Todd Lefelt

Todd Lefelt

Managing Dir/User Experience, Huge
Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge's... Read More →
avatar for Maritza Yoes

Maritza Yoes

Social Strategist, Los Angeles County Museum of Art
Maritza Lerman Yoes serves as Social Strategist for TBWA\Media Arts Lab. Prior to her time at MAL she was the first Social Media Manager at the Los Angeles County Museum of Art (LACMA). Her work for the museum included the creation of branded social media content across all channels... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 2

5:00pm CDT

Audio Drama in the 21st Century
What is it about old media that makes it so popular right now? How does it relate to new technology? In an age in which the entertainment industry seems only to be using known and popular content, how do you get original content out there? How do you even launch an indie project like this and have it penetrate the public consciousness?
Each of the panelists has made a career developing original content by exploring these very questions. If you're an indie creator looking to break out your idea using classic forms like audio drama or comic-books or if you're a fan of these forms, then this is the panel for you.

View official listing on sxsw.com

Speakers
avatar for Chris Cox

Chris Cox

Site co-owner/Site Mgr, oneofus.net
Chris has been actively involved with entertainment since childhood but only became formally a film critic when he joined some friends on a local Austin cable access TV show called The Reel Deal, mixing comedy and critique. After developing a solid chemistry, eventually a group coalesced... Read More →
avatar for Buzz Moran

Buzz Moran

Foley Artist/Music Editor, Shamrock Records
Buzz Moran performs live, radio-style sound effects, as well as being a music editor, sound designer, voiceover performer, and recording engineer. He lives in Austin, TX.
JN

Jason Neulander

High Mucky-Muck, The Intergalactic Nemesis
Jason Neulander is the producer and a co-creator of The Intergalactic Nemesis, an indie transmedia project that takes the form of comic-books, audio drama, podcasts, YouTube series, and live theatrical productions that are currently touring the world.
avatar for Kc  Wayland

Kc Wayland

Writer Dir, We're Alive


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Room 12AB

5:00pm CDT

Bladerunner: South Africa's Trial by Social Media
The Oscar Pistorius (aka “Bladerunner”) trial was more than just a murder case that captured global attention, it was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country.
Prior to the case, social media and online news were still regarded as the poor cousins of traditional and broadcast media in South Africa. However, the televised trial brought a whole new audience into the digital age.
Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off - they are now voicing their opinions louder and on more topics than ever.

View official listing on sxsw.com

Speakers
avatar for Chris Roper

Chris Roper

Editor in Chief, Mail & Guardian
avatar for Emma Sadleir

Emma Sadleir

Social Media Lawyer, NATIVE VML
Emma is a social media lawyer based in Johannesburg.
avatar for Amanda Sevasti

Amanda Sevasti

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.
avatar for Amanda Whitehouse

Amanda Whitehouse

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 1

5:00pm CDT

Brands: Connective Tissue Between People and Tech
Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.
If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.
Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.
In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.

View official listing on sxsw.com

Speakers
avatar for James Kirkham

James Kirkham

Global Head of Social & Mobile, Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84... Read More →
avatar for Nick Parrish

Nick Parrish

Editorial Dir North America, Contagious Magazine
A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

5:00pm CDT

Building Community with the Open Lab Blueprint
Open labs have reframed the biolab as a community resource. They attract a diverse, vibrant community of makers and citizen scientists. Being a relatively new phenomenon, with more being founded every year, Genspace realized we were in a unique position to share our experience in order to help others starting a lab in their own community through the Open Lab Blueprint. The Open Lab Blueprint is designed to enable people to launch an open lab from scratch. It is a system for fostering the DIY bio community around the world via cross-platform documentation and open DIY tools. During our conversation we will be taking the audience through a journey of utilizing the Blueprint to launch a community biolab, discussing why we chose these main components, and how, through our own experiences as a diverse community of makers and scientists we were able to come together to create something larger than ourselves.

View official listing on sxsw.com

Speakers
avatar for Ellen Jorgensen

Ellen Jorgensen

Co-founder and Dir, Genspace
Dr. Ellen Jorgensen is co-founder and director of Genspace, a nonprofit community laboratory dedicated to promoting citizen science and access to biotechnology. In 2011 she initiated Genspace’s award-winning curriculum of informal science education for adults, and last year Genspace... Read More →
avatar for Ashley Quinn

Ashley Quinn

UI/UX Designer & Consultant, Genspace
Ashley Quinn is a designer and activist interested in the cross-section between art, science and technology. Through her work she bridges the gap between environmental awareness, human action, and behavior change by creating novel experiences and design interventions. When she's not... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 402-403

5:00pm CDT

Building Gender-Balanced Startups
Everyone in tech wants more gender balance from the startup ecosystem, but the practical barriers to reach that goal are complex, and require buy-in from many players: From engineering and MBA colleges which produce the next generation of startup leaders, to the incubation/hackathon culture which fosters them, to the VC community who finance them, to the startup founders and executives who must then hire and manage a (hopefully) gender-balanced team, to the male and female employees working together every day. Join diverse leaders in the tech industry—including TechCrunch reporter Colleen Taylor, veteran designer/developer Julie Ann Horvath, and theMIX agency founder/CEO Vanessa Camones—for a panel with a focus on concrete results. They’ll discuss the challenges they’ve encountered—and offer solid advice and solutions for overcoming them, so we can all work together to build a more inclusive (and therefore more successful) startup ecosystem.

View official listing on sxsw.com

Speakers
avatar for Stewart Alsop

Stewart Alsop

Partner, Alsop Louie Partners
Stewart Alsop is a partner of Alsop Louie Partners, founded in 2005. Originally a business journalist and commentator, he became a venture capitalist with New Enterprise Associates in 1996, where he led investments in companies including TiVo, Glu Mobile, and Xfire, and two woman-founded... Read More →
avatar for Vanessa Camones

Vanessa Camones

CEO, theMIX agency
Vanessa is founder and CEO of theMIX agency, a full-service marketing and communications boutique based in San Francisco and Los Angeles. She’s been working in high-tech public relations and strategic communications for more than 15 years, advising a wide range of clients, from... Read More →
avatar for Julie Ann Horvath

Julie Ann Horvath

Designer/Developer/Visual Storyteller, TechCrunch
A fan of the social web, building things, and making information beautiful, Julie Ann Horvath works as a designer and front-end developer at &yet She was an early employee at GitHub, Cherry and Yammer and is the host and organizer of the all-woman talk series Passion Projects designed... Read More →
avatar for Colleen Taylor

Colleen Taylor

Reporter for TechCrunch & Editorial Dir for TechCrunchTV, TechCrunch
Colleen Taylor is based in San Francisco, where she has been reporting on technology businesses and the people behind them since 2006. Currently, she is a reporter for TechCrunch and TechCrunch TV.


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon E

5:00pm CDT

Can Photojournalism Survive the Smartphone Era?
The role of photography today is more important and ubiquitous than ever before. The smartphone and the internet have democratized photography and publishing. Any image has the potential to go viral and shed light or contribute to the noise of modern life. The transition from analog to digital has been hard for journalism and doubly hard on photojournalists. Entire photo staff layoffs, a shrinking client base, competition from crowd sourcing and cheap stock images have severely threatened the professional news photographer’s ability to eek out a living. Can innovation and partnerships help photojournalism survive the smartphone era?

View official listing on sxsw.com

Speakers
avatar for Gary Hershorn

Gary Hershorn

Photo Editor, Flipboard
KJ

Kenneth Jarecke

Photographer, Contact Press Images
Kenneth Jarecke throughout his career has traveled extensively. Having worked in over fifty countries, he’s reporting on tumultuous elections in Haiti, to the fall of the Iron Curtain. He’s put a sympathetic face on the plight of child soldiers in Mozambique to the suffering refugees... Read More →
BL

Benjamin Lowy

Photographer, Getty Images Reportage
Benjamin Lowy is award winning photographer based in New York City. He received a BFA from Washington University in St. Louis in 2002 and began his career covering the Iraq War in 2003. Since then he has covered major stories worldwide. In 2004 Lowy attended the World Press Joop Swart... Read More →
avatar for William Philpott

William Philpott

Photographer, Contact Press Images
William Philpott is a news and commercial photographer based in Cincinnati, Ohio. He got his start in Washington, D.C. he primarily covering politics during the era of Presidents Bill Clinton and George W. Bush. He was a member of the White House News Photographers Association and... Read More →
avatar for Scout Tufankjian

Scout Tufankjian

Photojournalism, Contact Press Images
Although best known for her work documenting the Barack Obama campaigns, Scout Tufankjian has spent the bulk of her career working in the Middle East, including four years working in the Gaza Strip and extensive time in Egypt documenting the Egyptian Revolution and its aftermath... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 2-3

5:00pm CDT

Creating Local News in a Connected World
The news business has been in constant transformation since the internet broke its business model a decade ago. In a world that values scale and high margins, one of the toughest nuts to crack has been local news. Jim Brady has been exploring new local storytelling and business models for almost 20 years at companies like The Washington Post, AOL and Digital First Media. He recently launched a local startup in Philadelphia called Billy Penn, and he'll discuss how he's applying new local content and revenue strategies in a world increasingly focused on civically-minded millennials, mobile and social platforms and event- and membership-based revenue models.

View official listing on sxsw.com

Speakers
JB

Jim Brady

Founder & CEO, Spirited Media
Jim Brady is the CEO of Spirited Media, which operates the mobile news platform Billy Penn in Philadelphia, and intends to soon expand into other cities. Before starting Billy Penn, Jim served as Executive Editor of washingtonpost.com, Editor in Chief of Digital First Media, General... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 4-7

5:00pm CDT

Digital Disruption: Do or Die
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Don Abraham

Don Abraham

Exec VP, The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends... Read More →
avatar for Eric Pfeifer

Eric Pfeifer

Dir Mobility & Strategic Partnerships, VML
Eric joined VML in 2012 and leads VML Mobility practice and principles. He establishes mobility strategies for VML clients and drives long-term product visions for road-mapping and maintenance, publishing, and customer support. More than 15 years of industry experience in the U.S... Read More →
avatar for Kurt Unkel

Kurt Unkel

EVP Chief Digital Officer, Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models... Read More →
avatar for Tony Vecchiato

Tony Vecchiato

VP Strategy & Enablement, Team Detroit


Friday March 13, 2015 5:00pm - 6:00pm CDT
Trinity Hall Trinity Hall

5:00pm CDT

Don't Hire Robots: The Human Touch in Social Media
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As the world becomes increasingly digital, companies need to watch out for automation when it comes to communicating with customers. Automation can take many forms, but the most common are 1) social aggregation tools that find relevant content in your niche (which is good) and 2) employees who take an assembly-line approach to content (which is bad).
Having the human touch when it comes to social media is the best way to forge a link between an organization and its supporters (read: customers). Don't hire robots: choose employees who are willing to own social media by becoming brand ambassadors and the main point of connection with customers, who then become brand ambassadors in turn.
Join Jeanette Gibson, Hootsuite's VP of Customer Experience & Community, in a session on how to enable your employees to become social without becoming robots.

View official listing on sxsw.com

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

Vice Pres, Community & Customer Experience, Hootsuite
Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 404

5:00pm CDT

Education, Impact Investing and US Foreign Policy
The discussion will focus on the future of impact investing and how federal policy currently seeks to help unleash new capital, talent, and energy for political, economic, social and environmental good (eg, private equity funds in Egypt, Tunisia and Pakistan to support small and medium enterprises alongside microfinance platforms; empowering youth by supporting entrepreneurship and education through Young African Leaders Initiative and Young Southeast Asian Leaders Initiative). Part of the conversation will solicit from entrepreneurs and innovators their guidance on what we’re doing right, wrong and what more we can do. The conversation will also consider the role of government in plugging into the existing ecosystem and promoting the conditions and a culture for social entrepreneurship through presidential initiatives like WEAmericas (Womens Entrepreneurship in the Americas) and during health crises such as the recent Ebola outbreak.

View official listing on sxsw.com

Speakers
avatar for Krishanti Vignarajah

Krishanti Vignarajah

Senior Advisor to the Deputy Secretary of State, United States Department of State
Krishanti Vignarajah currently serves as Senior Advisor to Deputy Secretary of State Heather Higginbottom and previously served Deputy Secretary William Burns and Thomas Nides. In this capacity, Ms. Vignarajah helps shape State Department and White House initiatives and programs on... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Room 6AB

5:00pm CDT

End to Brogramming? How Women are Shaping Tech
What would the tech industry look like if it were built by women? ELLE.com, a women's magazine website with nearly 10 million unique visitors and a mission to celebrate strong, successful, and stylish women, will lead a panel of female tech executives to discuss the state of "Women in Tech.” In a world where the “pink ghetto” is a reality and we see a serious lack of female representation in the industry, is tech hostile to females? How are these women changing brogrammer culture? What will the future look like as more women enter this career space? And what changes must be made to ensure that more women seek out careers in tech? Moderated by Elle.com Editor Leah Chernikoff, panelists Danae Ringelmann, Danika Laszuk, and Nellie Bowles will discuss the challenges they face as women working in a man’s world.

View official listing on sxsw.com

Speakers
avatar for Nellie Bowles

Nellie Bowles

Reporter, Re/Code
LC

Leah Chernikoff

Editor, Elle.com, Hearst Magazines Digital Media
Leah Chernikoff is the Editor of Elle.com, an authoritative, yet relatable online destination for women who create culture and enjoy modern luxuries. Chernikoff was name to the post in September 2013 and has nearly doubled traffic with the site reaching nearly 10 million women worldwide... Read More →
avatar for Danika Laszuk

Danika Laszuk

VP of Mktg, Jawbone
Danika Laszuk heads marketing for Jawbone, where she is responsible for the company’s marketing and communications activities globally. Prior to joining Jawbone, Danika spent nine years at Apple where she oversaw product marketing for numerous generations of the iPod and developed... Read More →
avatar for Danae Ringelmann

Danae Ringelmann

Founder & Chief Dev Officer of Indiegogo, Indiegogo
Danae Ringelmann co-founded Indiegogo in 2007 with a mission to democratize fundraising and has since helped to propel the company into the world’s largest crowdfunding platform. Today, Danae leads Indiegogo's industry development efforts, while steering the company’s employee... Read More →
NS

Nicole Sanchez

Founder, VIXXENN


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 1

5:00pm CDT

Evolving From Founder to Great CEO
It is conventional wisdom in the startup community that founding CEOs eventually must be replaced by a professional CEO for companies to reach their full potential. The idea is that the qualities that lead someone to be an entrepreneur are not conducive to the corner office. But if this is true, how do we explain Bill Gates, Steve Jobs and Mark Zuckerberg – all founders who served as CEO and led their companies to greatness? I believe that the CEO role can be learned, and that in most cases the founding entrepreneur is the best person to lead the company to greatness. While many startups fail, the CEO should not be the cause if they learn the key responsibilities of this critical role. This presentation will provide a methodology for the CEO job that can be adopted by any entrepreneur.

View official listing on sxsw.com

Speakers
avatar for Joel Trammell

Joel Trammell

CEO, Khorus
Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies. He is currently CEO of Khorus, which provides a business management system for CEOs and other executives. Joel is also Chair Emeritus of the Austin Technology Council and Co-founder... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon J

5:00pm CDT

Finding Vegan Meet Up and Party!
This session is lead by the popular vegan recipe sharing website FindingVegan.com. Finding Vegan has over 440,000 likes on facebook, 31,000 twitter followers and a very healthy stream of web traffic due to its over 50,000 vegan recipes, submitted by bloggers.
"One site. Thousands of vegan recipes by food bloggers. Start browsing. Get inspired."
This meet up will invite vegans and vegan-curious folks attending SXSW to mingle and chat!
This meet up will be hosted by Finding Vegan founder Kathy Patalsky.
Kathy is the food blogger behind HealthyHappyLife.com, and two vegan cookbooks 365 Vegan Smoothies and Healthy Happy Vegan Kitchen. twitter: @Lunchboxbunch @FindingVegan

View official listing on sxsw.com

Speakers
avatar for Kathy Patalsky

Kathy Patalsky

Cookbook Author/Food Blogger, Lunchboxbunch.com/FindingVegan.com
Kathy is a top vegan food blogger and cookbook author. Her first book 365 Vegan Smoothies (2013) will be followed up with Healthy Happy Vegan Kitchen (2015 by Houghton Mifflin Harcourt).


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 508

5:00pm CDT

Getting Old: A Job for the Young
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In 1950, there were 205 million people over 60 in the world; today, close to 900 million. The older part of the population is growing faster than the total population. And living longer. The Gray Tsunami hits the shore. Time to reconsider everything we know about aging.
What to do with these extra decades modern society has given us? Can we design and build something remarkable? Can we make these years profitable for society? Interesting? Even enviable?
Using a mix of presentation and exercises this session, led by an IDEO designer, will invite the audience to think, experience and, hopefully, further develop some provocative design concepts for the aging population and for those who plan to age one day. It is a call to arms. Starting with a view of the most important challenges in aging, we will sketch design principles for aging and illustrate them with examples of ageless and age-appropriate designs, showcasing examples of IDEO’s Designs On Aging and other sources.

View official listing on sxsw.com

Speakers
JC

José Colucci

Dir, Health & Wellness, IDEO
José Colucci, a Director and Associate Partner at IDEO Boston, where he's been since 2000. In his job he collaborates with multidisciplinary teams on myriad projects ranging from medical device designs to product strategies for large corporations. And, of course, design provocations... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 408-409

5:00pm CDT

Global Rise of Fashion Technology
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion technology is a multi-billion pound global economy, with high street retailers looking to establish themselves in this burgeoning market - both here and abroad. Our panelists will discuss its emergence, the latest trends, the fashion tech scene in the UK (especially the startups), along with a look at the market in Asia, where China alone generated $210bn revenue last year.

View official listing on sxsw.com

Speakers
MC

Marc Cameron

CEO & Founder, 2210 Fashion
Hosted the successful How to Fund Your Digital Startup series which had 650 signups for its final event in partnership with London Technology Week. The event was also tweeted over 300 times through coverage on Startups.co.uk: http://startups.co.uk/leading-tech-entrepreneurs-share... Read More →
MM

Martin McNulty

CEO & Founder, Forward3D
With over 15 years experience in international online marketing, Martin has worked with some of the world’s most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world’s most established global brands including Netflix... Read More →
KU

Kate Unsworth

CEO & Founder, Kovert Designs


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 205

5:00pm CDT

Global Water Crisis: Solvable
People living in impoverished areas die every day from drinking dirty water. While having access to clean water is a luxury that many of us take for granted, there are millions living in nations with no filtration systems in place. Kids drink from the same streams where animals bathe. In addition, there’s no clean water available for surgery if someone is injured, putting the wounded at risk of deathly infections. The goal is to take existing solutions in the form of portable water filters into countries that need them.
With these filters, dirty water becomes instantly clean – and drinkable. Lives are saved.
The idea isn’t to get one person to drop off 100 filters and call it a day. Let’s try to get 100,000 travelers to each pack 10 small filters, or team up with groups to implement projects with larger filters for an entire village. Then, the world will start to take notice.

View official listing on sxsw.com

Speakers
avatar for Guga Ketzer

Guga Ketzer

Creative Dir, Waves For Water
avatar for Jon Rose

Jon Rose

Founder, Waves For Water
As a professional surfer, Jon Rose traveled the world in pursuit of perfect waves and his adventures led him to some of the most breathtaking and remote locations in the world. After retiring from 13 years of pro surfing, in looking for his next move Jon was inspired by his father... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Room 5ABC

5:00pm CDT

Happy Startup Endings: Acquisitions – Partnerships
Every startup dreams of a monster IPO or being acquired by a big company. However, those are not the only ways startups can have successful exits. This session brings together startups (or their corporate partners) that have been acquired, merged or partnered with big companies like Samsung and Under Armor, leading to their businesses scaling to new levels and resulting in “happy endings” all around.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Bill Besselman

Bill Besselman

VP Strategy & Consumer Insights, Under Armour
Bill Besselman has been the Vice President of Strategy and Consumer Insights at Under Armour since November 2012. Bill manages all aspects of Under Armour’s corporate strategy development (from the annual planning process to targeted projects). Within ACI, Bill’s role is to identify... Read More →
avatar for Alanna Cotton

Alanna Cotton

VP Product Marketing, Tablets and Wearables, Samsung Electronics America Inc
As the Vice President of Marketing for the Mobile Computing business, she leads Product and Channel Marketing for the Tablets and Wearables portfolio. Over the years, she has gained a reputation as a change agent and an innovative business leader at Fortune 50 leaders Procter and... Read More →
NS

Nirav Sheth

Dir of Medical Market Development, MC10 Inc
RT

Robin Thurston

SVP Digital & Connected Fitness, Under Armour Connected Fitness


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon A

5:00pm CDT

How Kids Changed the Way We Design for Adults
Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

View official listing on sxsw.com

Speakers
avatar for Kerry Bodine

Kerry Bodine

Customer experience consultant, KerryBodine.com
Kerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change... Read More →
avatar for Lisa Lindström

Lisa Lindström

CEO, Doberman
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

5:00pm CDT

How the Google App Finds Answers Before You Search
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
A search engine that knows the answers to what you need before you even think to search? That’s not science fiction. That’s today’s reality with Google Now, Google’s predictive search feature that's part of the Google app. It has grown rapidly since first launching about three years ago: it now automatically figures out when you need to leave to the airport for a flight, finds articles of interest, notifies you about new movies that are out and much more. In this Q&A session with Google, you’ll learn more about the magic that goes on behind the scenes, how Google tries to balance learning about you with respecting your privacy and where the tool and its predictions are headed.

View official listing on sxsw.com

Speakers
avatar for Aparna Chennapragada

Aparna Chennapragada

Dir of Prod Mgmt, Google
Aparna Chennapragada is the Product Director driving Google Now. She previously led multiple areas in Google Search including local search, personalization, video and news, before which she led efforts in YouTube. She has a Masters in management and engineering from MIT, Masters in... Read More →
avatar for Danny Sullivan

Danny Sullivan

Founding Editor, Search Engine Land
Considered a leading digital marketing expert, journalist Danny Sullivan has written about search and internet marketing for nearly 20 years. Danny is founding editor of Marketing Land and Search Engine Land, which cover digital and search marketing news. He produces the SMX: Search... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 208

5:00pm CDT

Increasing the Diversity of Tech Startup Founders
Minority-owned businesses are being formed at a faster rate than non-minority-owned businesses nationwide, and their economic impact is growing rapidly. In the tech industry this trend is reflected in the growing number of African American, Hispanic and Asian founders of tech startups. However, minority-owned ventures are awarded just 1% of venture and angel funding that is used to develop startups into successful enterprises. Our nation will benefit from the economic impact of the increasing number of diverse tech entrepreneurs. We need to increase access to the resources that will enable these founders to accelerate the growth of their ventures into large enterprises. Key resources needed to address this gap include mentors, tech accelerators and investors. Now is the time to build national and international awareness of how to create a more inclusive tech entrepreneurship community and engage the resources needed to stimulate the innovation that more diverse tech founders bring.

View official listing on sxsw.com

Speakers
avatar for Kathy Burrell

Kathy Burrell

SVP, Small Business Banking Market Mgr, Bank of America
Kathy Burrell is a Senior Vice President with Bank of America, N.A. where in her current role serves as the Small Business Banking Market Manager for the Austin and San Antonio markets. Kathy has more than 16 years of experience in building relationships and implementing processes... Read More →
avatar for Darnell Kemp

Darnell Kemp

President & Co-founder, DreamFunded.com
—Darnell Kemp developed key partnerships, market analysis, product positioning, and a launch strategy for DreamFunded. Kemp focuses on business development and is the design lead for development of the online platform, content, and backend systems. He received a B.S. in Computer Scien... Read More →
avatar for Natalia Oberti Noguera

Natalia Oberti Noguera

Founder and CEO, Pipeline Fellowship
Dubbed "The Coach" by Marie Claire, Natalia (aka Ms. Oberti Noguera) is Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women that's changing the face of angel investing and creating capital for women social entrepreneurs. Natalia holds a BA in Comparative... Read More →
avatar for Keith White

Keith White

Founder/CEO, Trak Pay
Trak Pay is a mobile payments service and app launching in 2Q of 2015. Trak Pay enables small merchants to accept mobile payments with iPhones and Android devices. Trak Pay relieves merchants from investing hundreds of dollars in POS terminals. Conversely, customers are not required... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Ballroom E

5:00pm CDT

McDonald’s Pitch Session: Transportation and Delivery
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
How we physically get from point A to point B is rapidly evolving, and companies must evolve to not only meet customers on their journey, but to anticipate the way they will travel in the future. Connected technology is changing transportation models and the way we interact with our cars. As a result, our existing idea of door-to-door delivery and drive-thru will soon be obsolete.
Imagine a world where drones could deliver you food while you’re driving down the highway. Seems crazy now, but technology is increasingly revolutionizing our everyday lives. As the world’s leading global food
service retailer, McDonald’s global reach and scale drives industries beyond just food, including transportation, delivery and logistics models.
This session will give three start-ups focused on mobile, transportation and delivery an opportunity to pitch their innovation to a panel of judges.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon D

5:00pm CDT

Mentor Session: Darlene Fiske
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Darlene Fiske

Darlene Fiske

Owner, The Fiske Group: Public Relations and Marketing Strategies
Darlene Fiske is a dynamic, results-orientated marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity and has helped propel her clients to the top of prestigious awards lists.


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: Frank Donner
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Frank Donner

Frank Donner

Pres, BLKBX Creative Group
Frank Donner is the CEO and Founder of BLKBX Creative Group, a powerhouse digital marketing agency located in Hollywood, CA. BLKBX is responsible for running some of the biggest campaigns for films such as SKYFALL, DIVERGENT, and AMERICAN HORROR STORY amongst many others. Frank's... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Mentor Session: Jennifer Perkins
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jennifer Perkins

Jennifer Perkins

N/A, jenniferperkins.com
First and foremost Jennifer is a wife and mother trying to raise her children, Tallulah and Baxter, in craftivity. Jennifer is a lifestyle blogger at www.jenniferperkins.com, brand ambassador for Treetopia, designer for I Love to Create, contributing DIY editor for BlogHer, vlogger... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III

5:00pm CDT

Mentor Session: Joseph Kozusko
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Joseph Kozusko

Joseph Kozusko

Dir of Strategy, Strive Logistics
As a reformed university professor, Joseph has spent the last several years on a journey of entrepreneurship. His focus area is finding the right opportunities to develop and create new ventures. As a graduate of the acclaimed Acton MBA program; he has spent time in venture capital... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III

5:00pm CDT

Mentor Session: Lucia Athens
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Lucia Athens

Lucia Athens

Chief Sustainability Officer, City of Austin
Chief Sustainability Officer, City of Austin. Lucia has over 25 years of experience in greening government & buildings, and is the author of the book Building an Emerald City with Island Press. She has led the City of Austin’s Office of Sustainability for 4.5 years, and previously... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III

5:00pm CDT

Mentor Session: Neal Nellans
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Neal Nellans

Neal Nellans

Founder, Ghost Machine
Mr. Nellans has over 14 years of professional game making experience. After Graduating with a BFA in Computer Animation from the Ringling School of Art and Design in Sarasota, FL, Mr. Nellans was immediately recognized for his work in Animation by being awarded the 1998 Gold Medal... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Mentor Session: Nicholas Kim
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicholas Kim

Nicholas Kim

Director, SapientNitro
Nicholas Kim currently leads initiatives for SapientNitro focusing on the intersection of innovation, technology, and media and its impact on consumer behavior and actions, economic policy and industry strategy. Prior to SapientNitro Nicholas was Director of Strategy at frog design... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: Rachel Reinitz
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
RR

Rachel Reinitz

IBM Distinguished Engineer and CTO of Bluemix, IBM


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Mentor Session: Stephen Land
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Stephen Land

Stephen Land

Creative Dir/Writer
Stephen began preparing for a career in advertising at the age of four by watching copious amounts of television. And not just PBS, but the really good stuff like Little Rascals, Green Acres and Petticoat Junction. At the same time, he watched movies—lots and lots of movies ranging... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Natural User Interface Design for Engaging Art and Performance
In this session new media artists Joao Beira and Jerome Morrison explore how new technologies for natural user interface design can engage participants in the visual and performing arts. Following a presentation of their own work, the artists will discuss the affordances and drawbacks to natural user interfaces in expressive performance design. The artists will detail how a number of different interface technologies work, such as the leap motion sensor, Kinect, infrared cameras, and discuss the pros and cons of each. Through joining this session, participants will gain an overview of current tools and techniques for embodied interface design and how they can used to create an engaging visual and performing arts experience.

View official listing on sxsw.com

Speakers
avatar for Joao Beira

Joao Beira

Visual Artist, Datagrama
João Beira is a visual artist merging 3D projection design with interactive media. He is the founder and creative director of Datagrama. He is currently pursuing a dual degree PhD at the University of Texas at Austin and University of Porto, Portugal, which focuses on the integration... Read More →
avatar for Jerome Morrison

Jerome Morrison

Co-Founder Pseudoholographic Interactive Engineer, Psiplay
In 2011 while pursuing a Masters of Arts Degree in New Media Studio at East Tennessee State University, Jerome studied the process of game design and integrating the Microsoft Kinect for the purpose of making immersive experiences. His final project, the pseudoholographic interactive... Read More →
avatar for Matthew Mosher

Matthew Mosher

Artist/Faculty, Brushfire LLC
Boston native Matthew Mosher redefines contemporary art through interactive installations, public performances, and digital media. After receiving a BFA from the Rhode Island School of Design in furniture design in 2006, Mosher traveled around the world independently investigating... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 3

5:00pm CDT

Paid Editing of Wikipedia: Getting Past 'Gotcha'
Paid Editing of Wikipedia: Getting Past "Gotcha" discusses the complex and divisive issue of public relations and advocacy on the world's top reference site. Wikipedia has long dealt with editors with conflicts of interest. But in recent years, the frosty relationship between PR professionals and Wikipedia editors begun to thaw and seek a way forward.
This panel of communications professionals, academics and Wikipedia editors with experience in public relations, marketing, and online culture will debate what paid editing in Wikipedia means by providing a spectrum of views on contributors' neutrality, transparency, and motivations.
We will discuss Wikipedia's history of anonymous paid editing, the recent discovery of a vast network of "fake" accounts, and a landmark statement in 2014 by top global PR firms committing themselves to ethical Wikipedia engagement, marking a significant new chapter in Wikipedia's evolution.

View official listing on sxsw.com

Speakers
avatar for William Beutler

William Beutler

President, Beutler Ink
William Beutler is the founder and president of Beutler Ink, a digital content agency with clients including Google, Verizon and the NBA. An editor of the English Wikipedia since June 2006, he has created and improved many articles, especially focused on Portland, Oregon—the birthplace... Read More →
avatar for Sam Ford

Sam Ford

Dir of Audience Engagement, Peppercomm
Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University's Popular Culture Studies Program and co-author, with Henry Jenkins and Joshua Green, of Spreadable Media (2013, NYU Press). He... Read More →
avatar for Phil Gomes

Phil Gomes

Sr VP, Edelman
Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. As an SVP with Edelman Digital, Phil challenges teams and companies to engage with online communities in ways that are compelling... Read More →
avatar for Andrew Lih

Andrew Lih

Assoc Professor, American University
Andrew Lih is an associate professor of journalism at American University in Washington, DC, and author of "The Wikipedia Revolution: How a bunch of nobodies created the world’s greatest encyclopedia."


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

5:00pm CDT

Perks of Being a SXSW Newbie
SXSW Interactive brings the most creative to Austin from around the world. When you surround yourself with 40,000 others like you it can be really overwhelming, especially if it is your first time to SXSW. Wouldn't it be helpful to get tips and inside information of how to make the most of your time from an expert?
Sweet John Muehlbauer has over 18 years of SXSW Interactive experience, learning from some of the best networkers and speakers over the years of how to make the most out of being a SXSW Interactive badge holder. Seeing the conference from behind the scenes as a volunteer and staff member to being a registrant, guerrilla marketer, and speaker has helped him gather a unique insider view that no other has. Get a crash course on making the most of your first time at SXSW Interactive (and Film too) and become the person-in-the-know for next year!
You made the right choice by purchasing that badge. Don't you want to make the most if it?

View official listing on sxsw.com

Speakers
avatar for Sweet John Muehlbauer

Sweet John Muehlbauer

Dir of Social Media, SiteGoals LLC
Since 1997 "Sweet John" has been discovering the wonders of the SXSW Conference and Festival. Having experienced many aspects of the conference from being a volunteer, staffer, and registrant he is well-versed in the "ways of the fest". There is nothing better than the creative energy... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 4

5:00pm CDT

Radical Healthcare: What Do Consumers Want?
The statement "healthcare is broken" has become a cliche, but most attempts to fix the system focus on relatively incremental changes. However, there's a brave new world of exciting ideas that have the power to truly change things at a fundamental level.
In our panel we discuss how diverse sectors like gaming, ecommerce, and academia can inform better design for healthcare solutions. However, we will also focus on the tension that can exist when creating the "best" and most engaging product doesn't always lead to positive/measurable patient outcomes and vice versa.

View official listing on sxsw.com

Speakers
avatar for Jennifer Chung

Jennifer Chung

Co-Founder/CEO, Kinsights
Jennifer Chung is the co-founder and CEO of Kinsights, an online advice-sharing and health records platform for parents of children with rare and complex conditions. Prior to joining Kinsights, she was the Chairman of the Board at the San Francisco SPCA, one of the country's largest... Read More →
avatar for Alejandro Foung

Alejandro Foung

Co-Founder/CEO, Lantern
Alejandro Foung is co-founder and CEO of Lantern, an online and personalized service that allows anyone to strengthen their emotional well-bring with the care and support of a licensed professional. Lantern launched their service this past fall and has already served thousands individuals... Read More →
JO

Jason Oberfest

Co-Founder/CEO, Mango Health
Jason is the Co-founder and CEO of Mango Health. Prior to founding Mango Health Jason served as VP, Social Applications at ngmoco, one of the earliest iPhone and Android game companies (acquired in 2010). Jason previously worked as SVP of Business Development and GM of the developer... Read More →
avatar for Vinnie Ramesh

Vinnie Ramesh

Co-Founder/CTO, Wellframe
Vinnie is a co-founder/CTO of Wellframe. He is an MIT trained computer scientist with expertise in systems engineering, complex networks and machine learning. He was a researcher at MIT’s Media Lab, Energy Initiative and Institute for Soldier Nanotechnologies. In 2008, Minor Planet... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 203-204

5:00pm CDT

Social Stars to Super Stars: Latinos on the Rise
According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.

View official listing on sxsw.com

Speakers
DA

Daniel Aguilar

Photographer, MiTú Network
avatar for Drew Baldwin

Drew Baldwin

CEO, Tubefilter
A passionate and outspoken advocate of technological innovation, free speech, and unhindered creative expression, Drew is the founder and CEO of Tubefilter (tubefilter.com), creator and executive producer of the Streamy Awards, (streamys.org), and executive director of Social Media... Read More →
avatar for Doug Greiff

Doug Greiff

Co-founder, CCO, Mitú Inc
Doug Greiff is the Co-Founder and Chief Creative Officer of MiTu, a new Latino media brand and network of YouTube channels, that consists of the largest collection of Latino content creators and social influencers on the web.
avatar for Maiah Ocando

Maiah Ocando

Host/Actress/Author/Internet Personality, MiTú Network
Maiah Ocando is an explosive talent and rising superstar of the digital world who has conquered the Internet with her fresh and fiery insights on fashion and beauty. Her tireless energy, sharp sense of humor, and pop sensibility has quickly made her one of the most sought after Latin... Read More →
CO

Cris Ordaz

YouTube Makeup Guru, MiTú Network
Cris Ordaz, is a social influencer, content creator, and beauty guru on a mission to help women everywhere transform themselves from the inside out. On her YouTube channel, "MyMakeupCorner" Cris has inspired hundreds of thousands of young Latinas and now can be seen as co-host of... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Ballroom F

5:00pm CDT

Speed Networking: LGBT Meet Up
Expanding on our successful and well attended meet-up from last year, we plan to make this Meet Up even more interactive and entertaining. Quickly connect with an entire room of LGBT professionals in various fields and backgrounds from all over the country! Speed-networking is your opportunity to have multiple one-on-one brief introductions, talk about your latest idea and connect later during the conference. Develop your best elevator pitch, have your twitter handle ready to exchange and SPEED-NETWORK and GO!

View official listing on sxsw.com

Speakers
JK

Joseph Kapp

Pres, LGBT Technology Partnership
Mr. Kapp brings years of experience in the technology industry to, having advised Fortune 500 companies on the use and implementation of new and emerging technologies. Mr. Kapp worked in KPMG’s Washington National Tax Practice advising on knowledge management and tax technologies... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 502-503

5:00pm CDT

Step Up Your Game: How to Win the M-Commerce Race
While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.

View official listing on sxsw.com

Speakers
BE

Blair Ethington

VP Brands & Mktg, Covet Fashion
After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never take no for an answer and says her success is due in part to her refusal to succumb to... Read More →
avatar for Mandi Meng

Mandi Meng

Dir of Digital Media & ECommerce, French Connection


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 206

5:00pm CDT

Storytelling For Dummies: Create a Lasting Brand
The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.

View official listing on sxsw.com

Speakers
JB

Johnny Brackett

Head of Communications, Shyp
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development process at every stage, from inception to launch. Prior to Square, Johnny solely... Read More →
avatar for John Kilcullen

John Kilcullen

Pres, United Artists Media Group
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leadership, he took startup publisher IDG Books Worldwide from $0 to over $240 million in... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

5:00pm CDT

SXSW Gaming Happy Hour presented by King.com
There’s no hour like happy hour! Come join King.com for a well-deserved drink at the end of the day.

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 6:00pm CDT
Palmer Events Center Exhibit Hall 1

5:00pm CDT

The Art of Social Media
Are you trying to use social-media for your marketing and branding? Guy Kawasaki and Peg Fitzpatrick will explain the power tips to achieve the maximum results from your efforts.
Building your personal brand and expertise has never been more important as the online space gets more crowded every day. How will people find you? Where will you find your next client or business partner? Social media can help you connect with the right people and build a reputation for yourself in your area of expertise.
Any person wishing for a successful career in a creative field needs a social media platform to help accelerate their endeavors and find the audience for their product or services. Learn to avoid the BS and get straight to the practical application of social media marketing for the amplification of your brand.
Smart tactics for practical application with social media marketing. All the good stuff with no fluff to cloud the tasks at hand.

View official listing on sxsw.com

Speakers
avatar for Peg Fitzpatrick

Peg Fitzpatrick

Author, Alltop
Co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
avatar for Guy Kawasaki

Guy Kawasaki

Chief Evangelist, Canva
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 5-6

5:00pm CDT

The Meet Up Organizer's Meet Up
Perhaps you already have a Meet Up, searching for ways to grow the member base; perhaps you are planning on founding a Meet Up group. Let's get together and discuss what makes a Meet Up successful and drives members.
We will be exchanging experiences on how to identify the components necessary to found, grow, and operate a successful technology meetup group:
- How do you get started?
- How do you find members?
- How to find a venue?
- How to finance your meetup?
- Opportunities to profit making?
- How to find and organize helpers?
Johan is the Organizer of the Co-founders Austin Meetup, which grew within 4 years to 2,600 members - one of the largest in the US. The Co-founders Meetup is a non-profit monthly pitch and networking event driving each month 120+ co-founders to come together. Out of the experience with the Co-founders Meetup, we built the TechMap, a free targeted member platform, available to meetups globally.

View official listing on sxsw.com

Speakers
avatar for Tony Mai

Tony Mai

Chief Operating Officer, PitchDeals.com
Tony Mai had more than 10 years experience with IBM in various roles and capacities including Software Development, Database Design, Project Management, and Agile and Lean Development. He has good understanding of user data and user acquisition through using big data and datamining... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 504

5:00pm CDT

The Mosaic Mindset: Building Luxury Brands
Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JP

Jon Pearce

EVP and Global Chief Creative Officer, Hudson Rouge


Friday March 13, 2015 5:00pm - 6:00pm CDT
Palm Door on Sixth Main Stage

5:00pm CDT

The Personal Side of Robots
The ability of autonomous robots to interact and work effectively with people is increasingly important: from improving worker productivity with robot teammates, to enhancing people’s quality of life with personal robots. Social robots interact with people in an interpersonal way to support the socio-affective dimension of human experience. This, in turn, impacts human behavior, attitudes and performance in intriguing ways. Such findings encourage us to think quite differently about robots, beyond performing physical tasks, to empowering us on a deeper human level: to learn better, to stay healthier, to care for and connect with one another with greater engagement, and more. The benefits of social robots could be transformative in areas of significant societal need that demand critical innovation. Nonetheless, this also motivates a thoughtful dialog about the desired role of intelligent, emotive technology in our lives, our relationship with it, and possible consequences.

View official listing on sxsw.com

Speakers
avatar for Cynthia Breazeal

Cynthia Breazeal

Founder & CEO, Jibo
Dr. Cynthia Breazeal is founder and CEO of Jibo, Inc. She is also an Associate Professor at the MIT Media Lab where she directs the Personal Robots Group. Breazeal is recognized as a prominent innovator at the intersection of technology and society as the pioneer of Social Robotics... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
ACC Exhibit Hall 5

5:00pm CDT

The Power of Invention: Hiring, Firing and Wiring
A good invention is the ultimate disruptor within any industry and has the power to make a competitor obsolete, even the playing field in a crowded market, or transform a small player into an overnight success. In today's marketplace, understanding and harnessing the power of invention across all crafts is critical to remain relevant and ahead of the curve. The most meaningful change an organization can make is to commit itself to hiring true inventors and re-wiring their organization around a culture of invention.
Hear from Winston Binch and Pete Favat on how they champion invention above all else and have built an inventor workshop, putting their strategic imaginations to work for clients like Taco Bell, Volkswagen and Pop Secret to ideate wildly successful results. And how your organization, no matter the industry or mission, can adopt these same ideals.

View official listing on sxsw.com

Speakers
avatar for Winston Binch

Winston Binch

Chief Digital Officer, Deutsch North America
Winston is responsible for agency-wide digital strategy and vision, operations, and business and invention development. He joined Deutsch LA in 2011 and built a team of 190 digital specialists, as a result, digital is now 35% of that office's revenue. In 2014, Creativity named Deutsch... Read More →
avatar for Pete Favat

Pete Favat

Chief Creative Officer, Deutsch North America
As North American Chief Creative Officer, Pete works with the LA and NY offices to deliver award-winning work for Deutsch clients. Since joining Deutsch LA as a partner and chief creative officer in 2013, Pete has led transformative creative work on behalf of Taco Bell, Pizza Hut... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Room 412

5:00pm CDT

The Real Risks of 'Keepin' It Real'
“Is this profile I am looking at real or fake?” “How much credit can I put into this review?” "Will the things that I do today come back to haunt me in the future?"
Building trust is necessary and tireless work. Now more than ever, the peer economy, social media, and recommendation engines are tasked with defining what's acceptable and what data is shared. Online and real world identities are colliding. As the diversity of services and users proliferate, current approaches to trust systems are becoming more consequential.
This panel explores the tension between trust, confidentiality and social identity. The audience will walk away with perspectives from digital activism and cultural expression when translating trust into technical systems. We'll share findings on global opinions towards tech and privacy and its critical role to business. Join us for a critique of current strategies and their longer-term impact on the communities, societies, and networks we seek to protect and grow.

View official listing on sxsw.com

Speakers
avatar for Denise Cheng

Denise Cheng

Peer Economy Expert
Denise Cheng has an eclectic background as an expert and practitioner in community building, the future of news, civic technology, and labor in the peer economy. Denise has spoken, written, and been quoted widely by NPR, Harvard Business Review, NextCity, the New Museum, and others... Read More →
avatar for Jenn Louie

Jenn Louie

Head of Trust & Safety, Meetup
Jenn heads the Community Trust & Safety team at Meetup, the world's largest network of local groups with the mission to revitalize local community and help people around the world self-organize. Her role is to ensure Meetup communities are safe, honest and happy both online and in... Read More →
avatar for Matt Stempeck

Matt Stempeck

Dir of Civic Technology, Microsoft
Matt’s a civic technologist. He’s studied and built creative technologies in advocacy, politics, startups, news media, and peer-to-peer humanitarian aid. He became a Master of Science at the MIT Media Lab's Center for Civic Media, and is now serving as Director of Civic Technology... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 7

5:00pm CDT

TheDJBrain: Learn from the Happiest Profession
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
TheDJBrain is a research, book, coaching and app development project that explores the intersection between the virtues of DJing (i.e. the selection and mixing of music) and the positive psychology concept of "Flow" as defined by Mihaly Csikszentmihalyi.
Using cutting-edge neuroscience, TheDJBrain explores how DJing is capable of creating compelling flow experiences that have a positive impact on the creative brain.
In detail:
The Research
Experiments involving neuroimaging of DJ experiences and states induced by musical sets from world-class DJs.
The Book
3fold - DJ Stories, DJ Brain, Last night a DJ saved my job
The Coaching
Develops specific techniques to include DJing modules into personal/business coaching. Plus mapping of DJ skills to a management environment.
The App
Will provide a shortcut for 10.000 hours of DJing with an app focusing on facilitating selection, matching and mixing.

View official listing on sxsw.com

Speakers
avatar for Daniel Margulies

Daniel Margulies

Group Leader Max Planck Research Group for Neuroanatomy & Connectivity, Max Planck Institute for Human Cognitive and Brain Sciences
I am a neuroscientist with a background in the humanities. My work consists of basic neuroanatomy that explores how connectivity within the cerebral cortex is organized, as well as ongoing collaborations that address the functional implications of this organization for spontaneous... Read More →
avatar for Wilfried Runde

Wilfried Runde

Freelance Consultant, c/o pop
Wilfried Runde has worked as a information specialist, researcher, music/online editor and TV-journalist for various media outlets, in particular German broadcaster WDR and ARD studios in Brussels, New York and Washington. After joining Deutsche Welle(DW), Germany's International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 211-212

5:00pm CDT

Turkey: Innovation in Global Communities
While Turkey is an acknowledged economic leader in the Middle East and North Africa Region (MENA), many are not aware of the tremendous scientific and and technological advancements to be seen in the country as it evolves into a leading knowledge based economy for the 21st Century.
Come learn about emerging initiatives supporting innovation, technology transfer and startup creation from Turkish representatives across the country. Through sponsorship of the US Department of State Building Opportunities Out of Science and Technology (BOOST) program, representatives from Ege University, stanbul University, Middle East Technical University, Technology Development Foundation of Turkey and Kimola (a Turkish Start Up in IT) will present on the unique opportunities and challenges to be found in the Turkish region.

View official listing on sxsw.com

Speakers
CA

Ceren Aslan

Technology Transfer Officer, ODTU TEKNOKENT
Ms. Aslan has completed coursework in Business Administration and Communications. She is a Technology Transfer Expert from ODTU Teknokent which is the largest science and technology park in the country of Turkey. Her focus area is on helping to build the technology transfer offices... Read More →
avatar for Bestem Buyum

Bestem Buyum

Head of Analytics & Creative Dir at Kimola, Kimola
Ms. Buyum graduated from Middle East Technical University summa cum laude in 2008, obtaining a BSc. in Sociology and a minor in Industrial Design. After that she got Dean’s scholarship from Bilkent University for her M.A. studies in Design and Communication. She wrote her thesis... Read More →
avatar for Ms Seda Olmez Cakar

Ms Seda Olmez Cakar

Sr Specialist, Technology Development Foundation of Turkey (TTGV)
Seda OLMEZ CAKAR is an experienced and dedicated scholar within the area technological innovation and entrepreneurship. She hold M.SC. in Chemical Engineering from University of Erlangen-Nürnberg and M.Sc in Science and Technology Policy Studies from Middle East Technical University... Read More →
avatar for Canan Cakmakci

Canan Cakmakci

GM, Bilkent Cyberpark
Received her B.Sc in Industrial Engineering, in 1998 from Middle East Technical University. She later on continued her education in the University of Texas and received an M.Sc degree in Industrial Engineering, and consecutively an M.B.A degree in year 2003. Having served as the International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon H

5:00pm CDT

Understanding Ember.js
Ember.js is being rapidly adopted by companies large and small, from Vine (Twitter) & Yahoo, to startups left and right. This talk will explain why, and teach you about how Ember works.
I'll explore Ember's core concepts, and the design decisions behind them. An emphasis will be placed on proper flow of data and events through an Ember app, the division of responsibilities within the layers of an Ember app, and more.

View official listing on sxsw.com

Speakers
avatar for Luke Melia

Luke Melia

CTO, Yapp Inc
I'm a software developer, an entrepreneur, a family man, and an athlete.


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

5:00pm CDT

Unicorn #2: How Entrepreneurs Choose the Next Idea
How do serial entrepreneurs who have created companies worth hundreds of millions or billions of dollars approach their second and third startup? What’s different the second time around?
We’ve got four incredible serial entrepreneurs that have created companies such as Barracuda Networks, Convio, Tivoli and WP Engine on stage to share their secrets. Each one will first give a two-minute pitch for his first company and then a two-minute pitch for his most recent company. Then we’ll have 30 minutes of Q&A about what they’ve learned and how they went about finding and evaluating their latest startup idea.
Panelists include:
Dean Drako, founder of Barracuda Networks & Eagle Eye Networks
Bob Fabbio, founder of Tivoli, White Glove Health, eRelevance Corp
Jason Cohen, founder of Smart Bear Software & WP Engine
Vinay Bhagat, founder of Convio & TrustRadius
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Vinay Bhagat

Vinay Bhagat

Founder & CEO, Trustradius
Vinay is Founder and CEO of TrustRadius - a site which is rapidly becoming the venue that professionals buying business software turn to for candid, in-depth insights from peers. Think of TrustRadius as a Yelp for business software or a community based alternative to research analysts... Read More →
avatar for Jason Cohen

Jason Cohen

Founder, CEO, WP Engine
Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders, built all to more than $1m in annual revenue, sold two, and is currently the CTO of the fourth, http://WPEngine.com, with 230 employees in Austin, Texas and expecting to double in... Read More →
avatar for Dean Drako

Dean Drako

Pres & CEO, Eagle Eye Networks
Dean Drako left Barracuda Networks in 2012 to found Eagle Eye Networks and lead it to be the first cloud-based video surveillance company to provide both cloud and on-premise recording. Previously, as founder, president and CEO of Barracuda Networks, Dean created the industry’s... Read More →
avatar for Bob Fabbio

Bob Fabbio

Founder/CEO, Erelevance Corp
Mr. Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon G

5:00pm CDT

Well-Designed: Creating Empathy-Driven Products
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.
Modern startups have proven that industry disruption is possible by focusing not on adding features or improving sales, but on providing deep, meaningful engagement with the people who use their products or services. This engagement is achieved by delivering simple products that have a soul: the products feel less like manufactured artifacts and more like good friends.
The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.
Here, Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement.

View official listing on sxsw.com

Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

5:00pm CDT

When Quickies Aren’t Satisfying: Loyalty on Social
The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle

View official listing on sxsw.com

Speakers
EB

Erika Brookes

VP of Oracle Social Cloud, Oracle
avatar for Rebecca Harris

Rebecca Harris

Global Social Media Strategist, General Motors
I’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.
avatar for Michelle Lapierre

Michelle Lapierre

Sr Dir Customer Experience and Social Media, Marriott Rewards
Michelle is on the leadership team of Marriott Rewards, voted best hospitality loyalty program with 18 brands in 72 countries and over 48 million members worldwide. She sets the strategic direction for the Marriott Rewards social media channels to drive new member enrollment, engagement... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media & Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Radisson Town Lake Riverside Ballroom

5:00pm CDT

Whittle the Idea: A Creative Meet Up
Talented whittlers will tell you that they are able to see a design "hidden" in a block of wood; that all they're doing is revealing the true form locked within. Each time you set out to find the "big idea," how do you start? With a big blank page (or dry-erase board). This is your block of wood. Each time a word is written on that page, it's like a strike to your block that reveals more and more of the creative insight you seek. You whittle until you refine that bad boy into an efficient and powerful message. No matter what facet of media you work in, come meet up with like-minded creative professionals who delight in the process of revealing big ideas with creative whittling.

View official listing on sxsw.com

Speakers
avatar for Aaron Wells

Aaron Wells

Business Dev, The Concept Collective LLC
Counting a decade-plus working in adjacent silos of the creative community, I have come to believe that fresh words contain an innate power that leads to new concepts and new thoughts.


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 501

5:00pm CDT

Working Moms Meet Up
No single event in a woman’s life asks more questions of her career than adding a baby to the family. Suddenly, you’re faced with time constraints to accommodate drop-off and pick-up and flipping a coin with your partner to see who will stay home with the sick child.
We’re asked to LEAN IN when a sleepless night with a crying child makes you want to wave the white flag. Every day, we’re making important decisions at our jobs, and yet, the little logistical things like getting everyone out the door seem to continually stump us.
Let’s meet up, swap tips on how to survive as a working mom and support each other in this crazy journey. Whether it’s a helpful app or connecting with other moms through a forum, we all need ways to make it to bedtime.
Oh, and there will be an old breast pump that we can take turns smashing (then recycling the parts). Cuz we’ve all thought about it.

View official listing on sxsw.com

Speakers
avatar for Terri Koen

Terri Koen

Sr. Account Planner
Terri Koen is a brand strategist in Austin, TX, and she also writes a yoga blog at FindingDrishti.com. As a 11 year veteran in advertising, she has a deep understanding of how consumers use social media to build personal relationships, experience in and passion for qualitative primary... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 509

5:00pm CDT

Yale Student Startup Pitch-Off
Five of the most promising student entrepreneurs from Yale University pitch their businesses to a panel of judges from top-tier venture capital firms. These seed-stage startups represent a wide range of industries, including software, internet technologies, high-tech life sciences, and consumer goods that aim to revolutionize their sector.

View official listing on sxsw.com

Speakers
avatar for Jim Boyle

Jim Boyle

Managing Dir, Yale Entrepreneurial Institute
Jim Boyle is a co-founder and the Managing Director of the Yale Entrepreneurial Institute (YEI), an office of Yale University with the mission of helping students and faculty launch new venture ideas. Prior to forming YEI, Boyle was previously responsible within the Office of Cooperative... Read More →
avatar for James Boyle

James Boyle

Managing Dir, Yale Entrepreneurial Institute
Jim Boyle is a co-founder and the Managing Director of the Yale Entrepreneurial Institute (YEI), an office of Yale University with the mission of helping students and faculty launch new venture ideas. Prior to forming YEI, Boyle was previously responsible within the Office of Cooperative... Read More →
avatar for David Mount

David Mount

Partner, Kleiner Perkins Caufield & Byers
David Mount joined Kleiner Perkins Caufield & Byers in 2008 and is a partner in KPCB’s Green Growth Fund (GGF), which supports young companies leading new markets in sustainable ways. David is focused on software and services investments applicable to the energy and industrials... Read More →
KR

Katie Rae

Managing Dir, Project11
MS

Michael Seibel

Partner, YCombinator


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hilton Austin Downtown Salon B

5:00pm CDT

Internet Of Things Meetup

There will be a brief product demo and then the floor will be open for discussion. It’s a very casual event, and you don’t need a SX badge to attend.

There will be beer and Torchy’s Tacos. Hope to see you there!



Friday March 13, 2015 5:00pm - 6:00pm CDT
City Terrace at the Long Center for the Performing Arts

5:00pm CDT

.CO-er Happy Hour
Drinks + Food + Great COmpany 

The .CO team is in Austin and ready to get SXSW started with you! Join us and your fellow .CO-ers for happy hour on Friday. We're giving you some of your favorite .CO swag -- plus, you'll have a chance at scoring some pretty awesome giveaways! (Hint: these high-value giveaways will come in handy during your SXSW experience). Don't miss out, join us at 5pm as we toast to the startuplife and celebrate what you've built on your .CO!

Friday March 13, 2015 5:00pm - 7:00pm CDT
The Backspace

5:00pm CDT

Creative Cities Alliance (The Oslo Lounge)

Becoming more attractive globally means working with international partners. The City of Oslo has made a "Creative cities alliance" with Hackney, London, and Austin, Texas. These places have a lot in common and we have identified a number of areas in which cooperation is fruitful for all.

Bringing startups and small businesses together, in particular within the culture and tech sectors, we have done events together in Hackney and Austin, and are working hard to keep and strengthen these partnerships. Last year letters of intent were signed at Hackney House during South by Southwest in Austin. This year the more formal working agreements are set to be signed at the Oslo Lounge during the same event in Austin.Welcome to the official signing of the Creative Cities Alliance agreement between the city of Austin and the city of Oslo.

Program

  • Welcome to The Oslo Lounge by Fredrik Winther (Oslo Business Region)
  • Welcome to Austin by Kevin Johns (City Economic Development Director, City of Austin)
  • Presentation by Hallstein Bjercke (Vice Mayor, City of Oslo)
  • Presentation by Anne Boysen - "Innovation and Strategic foresight"
  • Signing of the Creative Cities Alliance agreement between Austin and Oslo
  • Meet and greet
  • Refreshments

 

About The Oslo Lounge

The Oslo Lounge is a pop-up co-working and event space, where people from the most innovative companies in the world meet to discuss and highlight businesses from the Oslo region. This time at SXSW 2015, on 607 Trinity Street (Upstairs on Trinity and Vinyl), just a few blocks away from the SXSW buzz. Take a break from the busy conference, catch up on e-mails and facilitate b2b meetings. We have reserved tables for meetings and of course free WiFi. Curious about what’s stirring in the North? Every afternoon we welcome you to join us for The Oslo Lounge events. The Oslo Lounge is open to everyone and managed by Oslo Business Region, in collaboration with local and international partners. We combine international profiling, place positioning and information with startup support services, talent and investment recruiting and regional business development.


Friday March 13, 2015 5:00pm - 7:00pm CDT
Upstairs on Trinity

5:00pm CDT

Decoded Fashion Kickoff Mixer
Our global networking series lands in Austin, join us for a cocktail to kick off SXSW in
Decoded Fashion style.

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 7:00pm CDT
JW Marriott Room 213

5:00pm CDT

SXSW Film Happy Hour Hosted by the Montana & Wyoming Film Commissions
Be it the authentic feel of “Django Unchained” or gritty look of “Nebraska,” Montana and Wyoming deliver on the big screen. Join Film Commissioners Deny Staggs of Montana and Colin Stricklin of Wyoming for conversation and refreshments. Just a litlte Rocky Mountain hospitality deep in the heart of Texas.

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 7:00pm CDT
Stephen F's Bar

5:00pm CDT

Wearable Tech Happy Hour
Come hang out with all the great wearable techies in Austin and enjoy free drinks! Courtesy of Wearables.com - your hub for all things wearable tech! Do you work in wearable tech? Are you in Austin for Interactive? Do you find wearable tech fascinating? Interested in meeting all the wearable tech innovators, brands, media, and enthusiasts at SXSW? Take an hour to come hang out with all the wearable techies at the Wearables.com office space and enjoy free drinks and great conversations! No speakers, presentations, or panels - just all the wearable tech movers and shakers in one great space with complimentary drinks and great conversations.

Find more free food on @southbyfreenoms


Friday March 13, 2015 5:00pm - 7:00pm CDT
Owen's Garage

5:00pm CDT

Frank And Oak
We're bringing the best of Canada to the heart of Texas! Join us in kicking off SXSW on what will surely be the best Friday 13th you'll ever have.

Friday March 13, 2015 5:00pm - 8:00pm CDT
Urbanspace Interiors

5:00pm CDT

Luxury Lounge
Clear your calendar - It's going down! The Luxury Lounge at SXSW 2015 kicks off on March 13th, and you're invited to take part in the festivities. The Whitley (301 Brazos) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Friday March 13, 2015 5:00pm - 8:00pm CDT
The Whitley Lounge

5:00pm CDT

The Oslo Lounge Creative Cities Alliance
The Oslo Lounge is a pop-up co-working and event space during South by Southwest, where people from the most innovative companies in the world meet to discuss and highlight businesses from the Oslo region. During day you can use the space as an office, facilitate meetings and relax, and in the afternoon there are exciting events.

Becoming more attractive globally means working with international partners. The City of Oslo has made a "Creative cities alliance" with Hackney, London, and Austin, Texas.

Friday March 13, 2015 5:00pm - 8:00pm CDT
Upstairs on Trinity

5:00pm CDT

Upload/Download Party
Kick off SXSW with Endurance International Group! Join us for an Upload/Download happy hour featuring new mobile products that will help kick start your small business. Come for drinks, food, product demos, great swag and a night of fun!

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 8:00pm CDT
The Majestic

5:00pm CDT

Best Of Austin - Day One
Free w/ RSVP

Featuring
Animals For Hands
Skyline ATX
Canvas Bride
The Vinyl Revival
The Soapboxers
+ More! 

Friday March 13, 2015 5:00pm - 10:00pm CDT
Lucky Lounge

5:15pm CDT

Inanimate Characters Redefine Authenticity
Inanimates are the new authenticity in social media. When they are perceived freed from the filters of their corporate bosses, they express ideas in plain language that their audience craves. But there are many pitfalls in tone, vocabulary and character limitation.
Because it is performance art, the voice of an inanimate character on social media require the skills of improv, quick wit and repartee. The inanimate character voice must be engaging and culturally-aware to build a community. The voice must give its audience permission to suspend belief. It is no longer enough to use brand-sanctioned, stale puns in tweets.
This session will examine the voice of the inanimate and its role in building an identity for a brand, organization and community.

View official listing on sxsw.com

Speakers
avatar for Gerard McLean

Gerard McLean

Pres/CEO, Rivershark Inc
Gerard McLean -- a wily author and essayist -- sets the content bar high; not an easy feat in a world in which dogs blog and inanimate characters have volatile voices.


Friday March 13, 2015 5:15pm - 5:30pm CDT
ACC Ballroom B

5:15pm CDT

When Haters Show Up in Your Social Stream
We've all seen an argument or controversy unfold on social media…and breathed a sigh of relief knowing we aren't at the center of it. But what happens when you're the one in the line of fire, faced with tough critics on your social channels? It can be a lifelong friend who has a very different opinion of things or someone you've never heard of – understanding your options so you can weigh them carefully creates a toolbox to tap into in the heat of the moment.
Being prepared for potential controversy and developing a communications strategy are key to managing through a difficult online conversation. The Difference can mean keeping relationships in tact. Learn from someone who has managed through controversial subjects, and effectively built and maintained social relationships in spite of challenging conversations. The session will assist participants in determining determining a strategy to accomplish their online goals, and offer tips for a full range of social media activities.

View official listing on sxsw.com

Speakers
avatar for Janice Person

Janice Person

Online Engagement Dir, Monsanto
I'm a city girl who found my way to #agriculture and have spent my career here working with a variety of crops & projects, but esp #cotton and biotech. I have been blogging personally for years and recently put those skills to work doing social media outreach for Monsanto. My hometown... Read More →


Friday March 13, 2015 5:15pm - 5:30pm CDT
ACC Ballroom C

5:30pm CDT

Innovation, the Latin American Way
For decades, Latin America has been a testing ground for radical new ideas.
Today a combination of entrepreneurial states fostering innovation, creativity born out of difficulty and new available technologies are generating unusual social initiatives.
In this talk we will learn about smart cities experiments, participatory housing, social cableways to integrate the poor, the use of mime artists to conduct traffic, and bottom up initiatives like the Brazilian 'Constitution of the Internet'.
This examples will hopefully shed light on how Latin American culture can influence and inspire the rest of the world to shape and protect the two places where we live our lives today: our cities and our Internet.

View official listing on sxsw.com

Speakers
avatar for Emiliano Rodriguez Nuesch

Emiliano Rodriguez Nuesch

Director, Circus
Director at Pacífico, innovation initiative focused in urban resilience and disaster risk reduction.


Friday March 13, 2015 5:30pm - 5:45pm CDT
ACC Ballroom B

5:30pm CDT

Wi-Fi Privacy: When Sniffing Becomes Snooping
Image that your daily activities are being recorded and collected: your early morning jog in the park, your daily trip to the local coffee shop, your commute to work. No, we’re not referencing the NSA. We are referring to an emerging class of location-based marketing companies that sniff out signals emitted from Wi-Fi-enabled smartphones (Wi-Fi sniffing) to better understand your habits based off of your location – where you go, how often, how long you stay there, what time you generally visit, and more! All this information is being used to construct a profile that businesses are using for marketing purposes.
As the location based marketing industry grows, privacy concerns arise. This session will explore these concerns including how much meaning a location can have, what are the legal and ethical privacy issues around this practice, what consumers and businesses should expect from Wi-Fi sniffing technology as the practice takes off, and how to opt out.

View official listing on sxsw.com

Speakers
AT

Adam Tyler

Chief Innovation Officer, CSID
As CSID’s Chief Innovation Officer, Adam will lead the charge to promote innovation in technology, including product development, service offerings and data. Adam started his career working for IBNet, where he developed multiple key technologies and programs to help protect corporate... Read More →


Friday March 13, 2015 5:30pm - 5:45pm CDT
ACC Ballroom C

5:30pm CDT

Book Signing: Jillian Lauren
Jillian Lauren will appear at the SX Bookstore to sign copies of Some Girls: My Life in a Harem.

View official listing on sxsw.com

Speakers
JL

Jillian Lauren

Author, Plume
I’m a writer, storyteller, mom, rock-wife, and Los Angeleno, by way of Jersey. I’m the author of the New York Times bestselling memoir Some Girls: My Life in a Harem, the novel Pretty, and the upcoming memoir Everything You Ever Wanted. I write a lot of essays and articles, some... Read More →


Friday March 13, 2015 5:30pm - 5:50pm CDT
ACC Ballroom G Foyer

5:30pm CDT

Build Your Own Website: A Comic Guide
Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS.
Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress themes, install useful plugins, and more.
As you follow along, you'll learn how to: use HTML tags, make your site shine with CSS, customize WordPress to fit your needs, choose a company to host your site, and get advice on picking a good domain name.
The patient, step-by-step advice you'll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!

View official listing on sxsw.com

Speakers
avatar for Nate Cooper

Nate Cooper

Edupreneur, Simple Labs
Nate Cooper is a writer and consultant in New York City. He is founder of Simple Labs, a boutique web and social consultancy with a focus on client education. Through his company he has provided corporate training seminars to TIME Inc, NBC Universal and GAP Inc. Forbes has said, Nate... Read More →


Friday March 13, 2015 5:30pm - 5:50pm CDT
ACC Ballroom G

5:30pm CDT

Explore the Future of Virtual Reality with Oculus
Come discuss the Oculus Rift, the Gear VR, and the future of virtual reality (VR) with members of the Oculus team, including Palmer Luckey and Nate Mitchell. We’ll give a short talk on the last year at Oculus, the state of the VR across the industry, and the developments we’re most excited about. Afterward, we’ll open up to questions from the audience and Twitter.

View official listing on sxsw.com

Speakers
PB

Paul Bettner

CEO & Founder, Playful Corp
Paul Bettner has been creating interactive entertainment for 20 years. In 2008, Paul and his brother David founded Newtoy, Inc to create the smash hit Words with Friends and changed mobile social gaming forever. Before that Paul was at Microsoft Game Studios where he helped create... Read More →
RB

Ryan Brown

Hardware Engineer, Oculus
PL

Palmer Luckey

Founder, Oculus VR
NM

Nate Mitchell

VP Prod, Oculus


Friday March 13, 2015 5:30pm - 6:15pm CDT
Palmer Events Center Geek Stage

5:30pm CDT

A Special Vimeo Presentation: Ned Rifle
At once a saga concerning the Grim family of Woodside Queens and how their lives are turned upside down by the arrival of the self-proclaimed genius, Henry Fool, the trilogy is also an illustration of America's grappling with ideas, art, politics, and religion over the course of twenty years. In this swiftly paced and expansive conclusion, Henry and Fay's son, Ned, sets out to find and kill his father for destroying his mother's life (Parker Posey). But his aims are frustrated by the troublesome, sexy, and hilarious Susan (Aubrey Plaza).

Section: Festival Favorites
Premiere Status: U.S. Premiere
Country: USA
Year: 2014
Runtime: 85min
View official listing on sxsw.com


Friday March 13, 2015 5:30pm - 6:55pm CDT
Vimeo Theater
  Film, Screening

5:30pm CDT

Unfriended
Ushering in a new era of horror, Universal Pictures’ Unfriended unfolds over a teenager’s computer screen as she and her friends are stalked by an unseen figure who seeks vengeance for a shaming video that led a vicious bully to kill herself a year earlier.
After Universal executives saw a test screening of Unfriended terrify a test audience, the studio acquired the thriller that was developed and conceived by visionary filmmaker Timur Bekmambetov. Directed by Levan Gabriadze, written by Nelson Greaves and produced by Bekmambetov and Greaves, as well as Jason Blum for Blumhouse Productions.

Section: Visions
Premiere Status: U.S. Premiere
Country: USA
Year: 2015
Runtime: 85min
View official listing on sxsw.com


Friday March 13, 2015 5:30pm - 6:55pm CDT
Alamo Lamar A
  Film, Screening

5:30pm CDT

Politics And Government Happy Hour (Facebook)

Join the Facebook team to kick off the 2015 SXSW Interactive weekend
with food, drinks and conversations.


Friday March 13, 2015 5:30pm - 8:00pm CDT
Container Bar

5:30pm CDT

OneSpot Kickoff Happy Hour
Free w/ RSVP

Kickoff your 2015 SXSW with us! Come network with friends, old and new, and enjoy beverages and heavy appetizers.



Friday March 13, 2015 5:30pm - 8:30pm CDT
Maggie Mae's

5:30pm CDT

Tech Table Live
Mutual Mobile is hosting a thought leadership panel, “The Future of the Connected Home” at our home office in Austin, Texas during the start of SXSW. The panel will cover the current connected home landscape, perspective on partners, overall experiences and the future of building a more connected world. The panel includes user experience and product development experts from Belkin WEMO, CES Innovation Honoree Big Ass Fans and more. Panelists will share perspectives on the future of the connected home, information on their products and the importance of brand association to the success of companies playing in the connected home space.

Friday March 13, 2015 5:30pm - 8:30pm CDT
Mutual Mobile Inc

6:00pm CDT

Book Signing: Naomi Robbins
Naomi Robbins will appear at the SX Bookstore to sign copies of Creating More Effective Graphs.

View official listing on sxsw.com

Speakers
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR


Friday March 13, 2015 6:00pm - 6:20pm CDT
ACC Ballroom G Foyer

6:00pm CDT

Book Signing: Nate Cooper
Nate Cooper will appear at the SX Bookstore to sign copies of Build Your Own Website: A Comic Guide to HTML, CSS, and WordPress.

View official listing on sxsw.com

Speakers
avatar for Nate Cooper

Nate Cooper

Edupreneur, Simple Labs
Nate Cooper is a writer and consultant in New York City. He is founder of Simple Labs, a boutique web and social consultancy with a focus on client education. Through his company he has provided corporate training seminars to TIME Inc, NBC Universal and GAP Inc. Forbes has said, Nate... Read More →


Friday March 13, 2015 6:00pm - 6:20pm CDT
ACC Ballroom G Foyer

6:00pm CDT

The Peterson Brothers
Rock The Lot (Austin 360) - Day One


Friday March 13, 2015 6:00pm - 7:00pm CDT
305 S Congress Ave

6:00pm CDT

Salt of the Earth
For the last 40 years, the photographer Sebastião Salgado has been traveling through the continents, in the footsteps of an ever-changing humanity. He has witnessed some of the major events of our recent history; international conflicts, starvation and exodus. He is now embarking on the discovery of pristine territories, of wild fauna and flora, and of grandiose landscapes as part of a huge photographic project which is a tribute to the planet’s beauty.
Sebastião Salgado’s life and work are revealed to us by his son, Juliano, who went with him during his last travels, and by Wim Wenders, himself a photographer.

Section: Festival Favorites
Country: France
Language: French, English and Portuguese
Year: 2013
Runtime: 109min
View official listing on sxsw.com


Friday March 13, 2015 6:00pm - 7:49pm CDT
Alamo Lamar B
  Film, Screening

6:00pm CDT

6:00pm CDT

Tech Lover's Karaoke Night

Join Rocksauce Studios and Four Kitchens for a fun evening of karaoke, drinks, and tech fun!

Tech Lover's Karaoke Night, hosted at the historic Old School Bar & Grill at the heart of Dirty Sixth, will be an evening filled with music, drinks, great food, and tattoos! 

 Share in the fun! Tech Lover's Karaoke Night will feature:

  • Drinks
  • Refreshments
  • Karaoke by Diamond Karaoke
  • Photo booth
  • Friday the 13th tattoos


___
Why Friday the 13th tattoos?
 Tattoo artists typically give $13 tattoos on Friday the 13th, and this party happens to fall on Friday the 13th. We put two and two together for your convenience.


Friday March 13, 2015 6:00pm - 9:00pm CDT
Old School Bar & Grill

6:00pm CDT

#BigGay Kickoff Party

Celebrate the start of SXSW 2015 with the biggest, gayest party in town. Whether you're in town for the conference or a local looking to take in all the excitement and festivities, the #BigGay Kickoff Party is the place to be. Produced jointly by the Austin Gay and Lesbian Chamber of Commerce and therepubliq in partnership with Frot Vodka and Oilcan Harry's, the #BigGay Kickoff is FREE and open to the public. 



Friday March 13, 2015 6:00pm - 10:00pm CDT
Oilcan Harry's

6:00pm CDT

8th Annual TechSet Party (PayPal + Mondelez)

Free w/ RSVP

As a beloved contributor to all things digital, you are invited to join leaders from Mondelez, PayPal, TechSet and an assemblage of hot startups to explore the future of digital commerce and payment innovation.

The evening will unfold at the Contemporary Austin Art Museum on Friday the 13th, beginning with networking at 6pm. This will be a rooftop affair with delectable nibbles, beer, wine, champagne, and music that will serve as the soundtrack to your night. At 6:30, Bonin Bough of Mondelez will host an engaging conversation with PayPal, Kite and other thought leaders to explore the ecosystem of digital and mobile payments and commerce. At 7:30 the celebration will ensue, drinks will flow and music will warm the evening until 10pm.



Friday March 13, 2015 6:00pm - 10:00pm CDT
Austin Museum Of Art

6:00pm CDT

HavasWWSXSW- Day One
Clear your calendar - It's going down! HavasWWSXSW kicks off on March 13th, and you're invited to take part in the festivities. Easy Tiger (709 East 6th Street) is our meeting spot for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic! 

Friday March 13, 2015 6:00pm - Saturday March 14, 2015 1:00am CDT
Easy Tiger

6:00pm CDT

INNA DI SESSION - Day One
Free with RSVP!

You are cordially invited to our 2nd Annual INNA DI SESSION! We are Austin's only Soundsystem showcase during SXSW! Dub, Reggae, HipHop, Dancehall.

Friday March 13, 2015 6:00pm - Saturday March 14, 2015 2:00am CDT
Flamingo Cantina

6:00pm CDT

6:15pm CDT

6:30pm CDT

Star Citizen: Making Space Sims Cool Again
Star Citizen, from legendary game designer Chris Roberts, is one of the most anticipated computer games in years. Join the Star Citizen team as they look at Star Citizen today and what’s ahead for the record breaking crowdfunded game. Fans can expect topics to include the first person shooter module, single player Squadron 42 and the persistent universe being developed at the Austin, Texas studio.

View official listing on sxsw.com

Speakers
TB

Talmadge Blevins

Publisher/Co-Founder, IGN Entertainment
CR

Chris Roberts

Founder & CEO, Cloud Imperium Games


Friday March 13, 2015 6:30pm - 7:15pm CDT
Palmer Events Center Geek Stage

6:30pm CDT

City of Gold
Pulitzer Prize-winning critic Jonathan Gold casts his light upon a vibrant and growing cultural movement in which he plays the dual roles of high-low priest and culinary geographer of his beloved Los Angeles.

Section: Festival Favorites
Country: USA
Year: 2015
Runtime: 91min
View official listing on sxsw.com


Friday March 13, 2015 6:30pm - 8:01pm CDT
Alamo Ritz

6:30pm CDT

BRAND: A Second Coming
BRAND: A Second Coming follows comedian/author/activist Russell Brand as he dives headlong into drugs, sex & fame in an attempt to find happiness, only to realize that our culture feeds us bad ideas & empty idols. Through his stand up, Brand explores his own true icons -Gandhi, Che Guevara, Malcolm X & Jesus Christ- & evolves from addict & Hollywood star to an unexpected political disruptor & newfound hero to the underserved. Award-winning director, Ondi Timoner (Dig!, We Live In Public), explores the contradiction between Brand’s clarion call for revolution & his hunger to transcend pop fame. Will Brand hold fast against the roar of criticism to break out of the very system that built him?

Section: Headliners
Premiere Status: World Premiere
Country: UK
Year: 2015
Runtime: 118min
View official listing on sxsw.com


Friday March 13, 2015 6:30pm - 8:28pm CDT
Paramount Theatre
  Film, Screening

6:30pm CDT

SXsports Kick-Off Reception Presented by Octagon
Join fellow SXsports enthusiasts and Octagon for the SXsports Kick-Off Reception! Food, drink, fun and games await.

View official listing on sxsw.com

Friday March 13, 2015 6:30pm - 8:30pm CDT
Half Step

6:30pm CDT

Netwerking Party (Havas)

WE'RE KICKING OFF SXSW 2015 WITH A GOOD OL' FASHIONED "NETWERKING"PARTY!

COME JOIN US FOR FOOD, DRINKS & A WHOLE LOT OF BOOTY-SHAKING.


Friday March 13, 2015 6:30pm - 11:30pm CDT
Easy Tiger

6:30pm CDT

John Mackey Kicks Off dProgram SXSW Launch Party
Kickoff Interactive 2015 with exclusive event: John Mackey, co-CEO of Whole Foods Market presents Conscious Capitalism. Celebrate the launch of dProgram SXSW with a party on Austin's famous 6th Street. Register http://dprogram.org

View official listing on sxsw.com

Friday March 13, 2015 6:30pm - Saturday March 14, 2015 12:00am CDT
Parish

6:45pm CDT

Unexpected
When Samantha Abbott begins her final semester teaching science at a Chicago high school, she faces some unexpected news: She’s pregnant. Soon after, Samantha learns that one of her favorite students, Jasmine, has landed in a similar situation. “Unexpected” follows the two women as they embark on an unlikely friendship.

Section: Festival Favorites
Country: USA
Year: 2014
Runtime: 85min
View official listing on sxsw.com


Friday March 13, 2015 6:45pm - 8:10pm CDT
Alamo Lamar C
  Film, Screening

6:45pm CDT

Honeytrap
Layla arrives in Brixton from Trinidad, full of fantasies about her new life ahead but she soon realises she is an outsider, both at home and among her peers. She finds a friend in underdog Shaun but yearns for status and belonging. Rescue comes in the dazzling form of local top boy Troy, who sweeps her off her feet into a world of romance. But when Troy dumps her, she is left heart-broken and socially shunned. Layla vows to rebuild herself as a hardened player in order to win Troy back and Shaun becomes a pawn in her game. A rarely seen female perspective on gang culture, Honeytrap is authentically local in setting but universal in its themes of passion, jealousy and revenge.

Section: Visions
Premiere Status: North American Premiere
Country: UK
Year: 2014
Runtime: 93min
View official listing on sxsw.com


Friday March 13, 2015 6:45pm - 8:18pm CDT
Violet Crown Cinema
  Film, Screening

6:45pm CDT

The Little Death
The Little Death, which marks the arrival of Australian writer-director Josh Lawson, is both an edgy sex comedy and a warm-hearted depiction of the secret lives of five suburban couples living in Sydney. Lawson's searing and sometimes shocking screenplay weaves together a story that explores a range of sexual fetishes and the repercussions that come with sharing them. Featuring an ensemble of breakthrough talent, the film was produced by Jamie Hilton, Michael Petroni and Matt Reeder; and executive produced by Phil Hunt, Compton Ross, Josh Pomeranz, Viv Scanu and Stephen Boyle.

Section: Narrative Spotlight
Premiere Status: U.S. Premiere
Country: Australia
Year: 2014
Runtime: 97min
View official listing on sxsw.com


Friday March 13, 2015 6:45pm - 8:22pm CDT
Stateside Theatre
  Film, Screening

7:00pm CDT

The Death of Jim Morrison
na

Section: Special Events
Year: 2013
Runtime: 20min
View official listing on sxsw.com

Friday March 13, 2015 7:00pm - 7:20pm CDT
Satellite Venue: Marchesa
  Film, Screening

7:00pm CDT

Whiskey Shivers
Rock The Lot (Austin 360) - Day One


Friday March 13, 2015 7:00pm - 8:15pm CDT
305 S Congress Ave

7:00pm CDT

Welcome to Leith
Welcome to Leith is a feature documentary chronicling the attempted takeover of a small town in North Dakota by notorious white supremacist Craig Cobb. As his behavior becomes more threatening, tensions soar, and the residents desperately look for ways to expel their unwanted neighbor. The unsettling underpinning of the film is how we wrestle with our democratic principles when they're pushed to the limit.

Section: Festival Favorites
Country: USA
Year: 2015
Runtime: 86min
View official listing on sxsw.com


Friday March 13, 2015 7:00pm - 8:26pm CDT
Satellite Venue: Alamo Slaughter
  Film, Screening

7:00pm CDT

Jonathan Demme Presents Made In Texas
Invasion of the Aluminum People Director: David Boone

Speed of Light Director: Brian Hanson, Paul Cullum, Paul Cullum

Leonardo Jr. Director: Lorrie O'Shatz

Fair Sisters Director: Ed Lowry, Missy Boswell, Louis Black, Missy Boswell, Louis Black

Mask of Sarnath Director: Neil Ruttenberg


Section: Special Events
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 118min
View official listing on sxsw.com


Friday March 13, 2015 7:00pm - 8:58pm CDT
Satellite Venue: Marchesa

7:00pm CDT

Interactive Networking Party (Techmap)

Network with Austin Innovators! 
Clear your calendar - the Interactive Networking Party is on March 13th, and you don't want to miss it! Network with some of the hottest local startups and meet other entrepreneurs.  

This is an open event so feel free to share this page with friends and colleagues, and use the #thetechmap so we know who you are! 

Come out, bring a friend, and have a great time! 
This is a FREE event, so come and network. We will have a FREE shot provided by the Russian House and we will have some snacks. We are also giving away awesome prices. So bring your business cards. One of prices are a$799 worth of ticket to attend ModeUX in VA and other cools stuff


Friday March 13, 2015 7:00pm - 9:00pm CDT
Russian House

7:00pm CDT

Google Cardboard Party at Google Fiber Space
Join Google Cardboard for food, drink, and some fun virtual reality experiences. We also have the Birdly simulator ready for you to take flight over San Francisco. Come on by the Google Fiber Space, and take home your very own Google Cardboard.

View official listing on sxsw.com

Friday March 13, 2015 7:00pm - 11:00pm CDT
Google Fiber Space

7:00pm CDT

Polifónic Showcase
Polifónic is hosting an unofficial showcase that will feature the work of our artists. More details soon!

More Info

Friday March 13, 2015 7:00pm - 11:00pm CDT
Black Lagoon: Art + Yoga

7:15pm CDT

Uncle Kent 2
In a desperate search to create a follow-up to Joe Swanberg's 2011 film UNCLE KENT, Kent Osborne travels to a comic book convention in San Diego where he loses his mind and confronts the end of the world. Reuniting in the GREMLINS 2 of "Indie" sequels, Joe Swanberg, Jennifer Prediger and Tipper Newton return in a surrealist look into Osborne's madness. Written by Osborne and passing the directors' torch over to Todd Rohal (THE CATECHISM CATACLYSM), UNCLE KENT 2 plays out like an absurdist successor that bends the rules of sequels and the minds of the audience.

Section: Visions
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 73min
View official listing on sxsw.com


Friday March 13, 2015 7:15pm - 8:28pm CDT
Rollins Theatre at The Long Center
  Film, Screening

7:30pm CDT

Tough Coded: Live
Tough Coded: Live is a live video game experience, executed by a live video game jockey who designs a death shoot 'em up for random players in a party to play head-to-head against drum-n-bass and dubstep hardcore music. The video game jockey serves as a game master and is the final boss; he executes the whole of the experience (both the video game and music) and designs it all to the beat of the music. Two random players come in and play against each other for the length of a song, against the video game jockey. Tough Coded: Live has been featured at IndieCade, GDC, Indievelopment, Nuit Blanch, Amaze, Screenshake, and Nordic Game Jam.

View official listing on sxsw.com

Speakers
avatar for Fernando Sarmiento

Fernando Sarmiento

CEO & Principal, Little Nando
Game Designer, creator of live videogame experience Tough Coded: Live, presented on SXSW Interactive on Friday March 13th from 7:30 p.m. to 8:00 p.m. Writer-creator of Silvertongue 30xx: Space-Time District Attorney, indie manga.


Friday March 13, 2015 7:30pm - 8:00pm CDT
Palmer Events Center Geek Stage

7:30pm CDT

7 Days In Hell
A fictional documentary-style expose on the rivalry between two tennis stars who battled it out in a 1999 match that lasted seven days.
*This film is screening as part of SXsports, and will also be open to Interactive badgeholders.

Section: Special Events
Premiere Status: World Premiere
Year: 2015
Runtime: 50min
View official listing on sxsw.com


Friday March 13, 2015 7:30pm - 8:20pm CDT
Topfer Theatre at ZACH
  Film, Screening

7:45pm CDT

The Last Man on the Moon
When Apollo astronaut Eugene Cernan stepped off the moon in 1972 he left his footprints and his daughter's initials in the lunar dust. Only now, over forty years later, is he ready to share his epic but deeply personal story. Cernan's burning ambition carried him to the spectacular and hazardous environment of space and to the moon. But there was a heavy price to pay for the fame and privilege that followed. As his wife famously remarked, "If you think going to the moon is hard, try staying at home." The Last Man on the Moon combines rare archive material, compelling Visual FX and unprecedented access to present an iconic historical character on the big screen.

Section: Festival Favorites
Premiere Status: North American Premiere
Country: UK
Year: 2014
Runtime: 95min
View official listing on sxsw.com


Friday March 13, 2015 7:45pm - 9:20pm CDT
Vimeo Theater
  Film, Screening

8:00pm CDT

DJ Fishr Pryce
Sixth & Congress (Capital One) - Day One


Friday March 13, 2015 8:00pm - 9:00pm CDT
6th & Congress

8:00pm CDT

Dailymotion Burger Cookout
Free burgers and beer for SXSW badge holders.

View official listing on sxsw.com

Friday March 13, 2015 8:00pm - 10:00pm CDT
Bungalow

8:00pm CDT

SXSW Interactive Opening Party Presented by Dyn
The party to start them all, the infamous SXSW Interactive Opening Party is a not-to-miss event and the ideal way to get into the SXSW groove. Join us up on the Pool Terrace at the JW!

View official listing on sxsw.com

Friday March 13, 2015 8:00pm - 11:00pm CDT
JW Marriott

8:00pm CDT

Delta Spirit at 6th & Congress presented by Capital One
Capital One is at 6th and Congress throughout SXSW Interactive with nightly music performances. Capital One will be hosting acoustic sets from some of the most exciting artists at this year’s festival. Doors open at 8PM. Headlining Friday’s performance will be Delta Spirit. Additional Bands will include Harvest Thieves and Sarah Jaffe. Special edition posters signed by New Orleans' own Lionel Milton & Dallas local Nick Quintero to the first 100 guests!
Limited quantities while supplies last. Must be 21 or older.

View official listing on sxsw.com

Friday March 13, 2015 8:00pm - Saturday March 14, 2015 12:00am CDT
Capital One 6th & Congress

8:00pm CDT

Sixth and Congress (Capital One) - Day One
Free w/ RSVP

Capital One is at 6th and Congress throughout SXSW Interactive. Capital One will be hosting acoustic sets from some of the most exciting artists at this year’s festival. Limited quantity of special edition posters signed by New Orleans' own Lionel Milton & Dallas local Nick Quintero to the first 100 guests!

Featuring
8:00pm: DJ Fishr Pryce
9:00pm: Harvest Thieves
10:00pm: Sarah Jaffe
11:00pm:  Delta Spirit

Friday March 13, 2015 8:00pm - Saturday March 14, 2015 12:00am CDT
6th & Congress

8:00pm CDT

SXSW Adventures on the Edge by Deloitte
Come grab a cocktail, see the latest in digital, and listen to music featuring: The Cathedrals, Buffalo Sunn, The Tontons, and DJ Sean Majors.

View official listing on sxsw.com

Friday March 13, 2015 8:00pm - Saturday March 14, 2015 12:00am CDT
Maggie Mae's Rooftop

8:00pm CDT

UMBELMANIA
Umbel is excited to kick off SXSW Interactive 2015 with our annual Umbelmania Party and Concert at ACL Live at The Moody Theater. Featuring Spoon LIVE in concert, DJ Chicken George, signature drinks, fun giveaways and… luchadors? Don’t miss out on the biggest party of SXSW Interactive! Join our annual celebration honoring our vision for making data beautiful and actionable so that you are empowered to improve your business, improve yourself and improve the world.

Admission's strictly on a first-come, first-serve basis and will require a prior RSVP. Umbelmania is open to the general public, with priority going to SXSW Interactive badge holders. Doors open at 8PM and early arrival is STRONGLY recommended.


Friday March 13, 2015 8:00pm - Saturday March 14, 2015 12:00am CDT
ACL Live at the Moody Theater

8:00pm CDT

De Nolet (Ketel One)- Day One
Featuring:
Generationals
Penguin Prison
Wrestlers
DJ GetLive!


Friday March 13, 2015 8:00pm - Saturday March 14, 2015 1:00am CDT
Fair Market

8:00pm CDT

Hotline Miami 2: Wrong Number Launch Party
Join us at Empire Control Room & Garage Friday, March 13th to celebrate the launch of our violent little baby, Hotline Miami 2: Wrong Number.
Watch it live on www.twitch.tv/devolverdigital

View official listing on sxsw.com

Friday March 13, 2015 8:00pm - Saturday March 14, 2015 2:00am CDT
Empire Control Room

8:00pm CDT

Hotline Miami 2: Wrong Number Launch Party
Free, no badge required

Featuring
M|O|O|N
The Magic Sword
Scattlle
El Huervo
DJ Machine
+ Suprise Guests


Friday March 13, 2015 8:00pm - Saturday March 14, 2015 2:00am CDT
Empire Control Room

8:00pm CDT

No Play Music Party
Free

Featuring
The Sour Notes
Period Bomb
Ruby The Rabbitfoot
Sammy Slims
Snow Wite
+ More!

More Info


Friday March 13, 2015 8:00pm - Saturday March 14, 2015 2:00am CDT
Blackheart

8:00pm CDT

SXKO Party
Featuring
Chali 2NA & The Funk Hunters
Leopold & His Fiction
Flash Clash
The Lonely Wild 

More Info


Friday March 13, 2015 8:00pm - Saturday March 14, 2015 2:00am CDT
The Rattle Inn

8:00pm CDT

Friday the 13th Unofficial Kick-off Party
Featuring
Transcontinental Trip
Trouble in the Streets
Sucka Please
Coattails

More info



Friday March 13, 2015 8:00pm - Saturday March 14, 2015 3:00am CDT
Dozen Street

8:15pm CDT

The Crooks
Rock The Lot (Austin 360) - Day One

Bands

Friday March 13, 2015 8:15pm - 9:30pm CDT
305 S Congress Ave

8:15pm CDT

Ava's Possessions
Ava is recovering from demonic possession. With no memory of the past month, she is forced to attend a Spirit Possessions Anonymous support group. As Ava struggles to reconnect with her friends, get her job back, and figure out where the huge blood stain in her apartment came from, she is plagued by nightmarish visions--the demon is trying to come back.

Section: Visions
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 89min
View official listing on sxsw.com


Friday March 13, 2015 8:15pm - 9:44pm CDT
Alamo Lamar A
  Film, Screening

8:45pm CDT

The Look Of Silence
In this companion piece to THE ACT OF KILLING, director Joshua Oppenheimer does something virtually unprecedented in cinema or in the aftermath of genocide: it documents survivors confronting their relatives’ murderers in the absence of any truth and reconciliation process, while still living in a culture where the murderers remain steadfastly in power. The film follows an optometrist who discovers how his brother was slain during the ‘65-'66 Indonesian tragedy and the identity of the killers. In search of answers, he decides to confront each of his brother’s murderers.

Section: Festival Favorites
Country: Denmark/Indonesia/Norway/Finland/UK
Language: Indonesian and Javanese with Subtitles
Year: 2013
Runtime: 102min
View official listing on sxsw.com


Friday March 13, 2015 8:45pm - 10:27pm CDT
Alamo Lamar B
  Film, Screening

9:00pm CDT

Broadus
Austin Overload Festival - Day One

Bands

Friday March 13, 2015 9:00pm - 10:00pm CDT
Spinners Live

9:00pm CDT

Harvest Thieves
Sixth & Congress (Capital One) - Day One

Bands
avatar for Harvest Thieves

Harvest Thieves

Hailing from Austin, Texas, Harvest Thieves began as a side-project to Cory Reinisch and Dustin Meyer's long-running alt-country outfit Guns of Navarone. Sitting their former manager James Taylor down behind the drum kit, the trio recorded their debut EP, Lightning in a Bottle, in... Read More →


Friday March 13, 2015 9:00pm - 10:00pm CDT
6th & Congress

9:00pm CDT

Austin Overload Festival - Day One
Presented by Spinners ATX and L Rock Entertainment

Featuring
9:00 PM Broadus

More info 


Friday March 13, 2015 9:00pm - 10:00pm CDT
Spinners Live

9:00pm CDT

The Boffin's Bag - Day One

WIRED Insider and Jaguar are taking over the Hangar Lounge in Austin and transforming it into The Boffin’s Lab for three days only. Experience new technology, be among the first to see the all-new Jaguar XE, and check out the customized Boffin Bags curated by tastemakers from the WIRED world.

Featuring
DJ Alex Mustonen

More info 



Friday March 13, 2015 9:00pm - 11:00pm CDT
The Hangar Lounge

9:00pm CDT

#openShabbat

#openShabbat is coming back to SX!

Enjoy the premiere experience for Jews in tech and digital media at SX Interactive!
Escape the chaos and find a taste of home at the ultimate un-networking event.
Meet new people and catch up with friends while enjoying kosher food, song and plenty of l’chaim! Everyone is welcome, bring your friends – no experience required!

FAQ
Do I have to be religious to come?
Nope! #openShabbat is open to anyone and everyone. No further knowledge or experience required.

What can/can’t I bring to the event?
Bring yourself, a friend, and be ready to have a good time!

Do I have to bring my printed ticket to the event?
Nope!

If the event is free, why do I need to make a mandatory donation?
In order to make sure we order the right amount of food for everyone, we want to avoid people RSVPing with no plans to attend. If you’re not sure we get that, we just want to avoid people with no real interest whatsoever. A minimal donation helps us avoid this issue. We do suggest a donation of $36, to help cover additional costs for #openShabbat.



Friday March 13, 2015 9:00pm - Saturday March 14, 2015 12:00am CDT
Hilton Austin

9:00pm CDT

Karaoke Underground
The Karaoke Underground is for punk and indie rock fans who love to scream, yelp, croon, bark and sometimes even sing their favorites from artists like Bikini Kill, Black Flag, Modest Mouse, the Misfits, Cat Power, the Pixies, Dead Kennedys, Sleater-Kinney, Pavement, Joy Division, Fugazi, Guided By Voices and many more. It's video karaoke with onscreen lyrics, a stage, you -- and the chance to sing great songs you just can't find anywhere else. With an ever-expanding catalog of punk and indie classics, we've got your poison. From Wilco to Wire, from Belle & Sebastian to Big Black, you're sure to find something to put a microphone in your hand. Don't see your favorite? Request a song!

More Info


Friday March 13, 2015 9:00pm - Saturday March 14, 2015 12:00am CDT
Sweetwater

9:00pm CDT

5th Annual Nightcap (Edelman Digital)
Free w/ RSVP

Whether this year will be your 1st or your 5th time with us, we can't wait to see you at our annual Nightcap with Edelman Digital!

Come kick off the weekend at The Dogwood, with our hosts Kevin King and Natasha Avery. As always, you can expect the best and brightest in the business to come together to start their SxSW with us - and you're invited.



Friday March 13, 2015 9:00pm - Saturday March 14, 2015 1:00am CDT
The Dogwood

9:00pm CDT

Maker Studios Presents: SUPERFIGHT BY NIGHT
Maker brings the card game of absurd arguments and hilarious battles from Skybound Entertainment to SXSW for a first-of-its-kind event featuring the creators of “The Walking Dead.” Music by DJs Amy Pham, A.G. Cook and Sophie. Don’t miss cocktails, giveaways and a SUPERFIGHT BY NIGHT.

View official listing on sxsw.com

Friday March 13, 2015 9:00pm - Saturday March 14, 2015 2:00am CDT
Holy Mountain

9:15pm CDT

T-Rex
T-Rex is an intimate story about a new kind of American heroine. For the first time, women’s boxing is included in the 2012 Olympics. Fighting for gold is 17-year-old Claressa “T-Rex” Shields. From the streets of Flint, Michigan, Claressa is undefeated and utterly confident. Her fierceness extends beyond the ring. She protects her family at any cost, even when their instability and addictions threaten to derail her dream. As she gets closer to her dream her relationships with her coach and her family get more complicated. But Claressa is determined. She desperately wants to take her family to a better, safer place and winning gold could be her only chance.

Section: Documentary Spotlight
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 86min
View official listing on sxsw.com


Friday March 13, 2015 9:15pm - 10:41pm CDT
Stateside Theatre
  Film, Screening

9:15pm CDT

For Grace
"For Grace" follows Curtis Duffy on his journey toward building his dream restaurant in Chicago. Duffy was a troubled teen and only discovered his place in the kitchen after a teacher recognized his natural talent. After an unimaginable tragedy involving his parents, Duffy dove into his career and became one of the country's most renowned chefs. As development began on Grace, Duffy found himself at another point of crisis: his laser focus cost him his family. "For Grace" takes us behind the food and dives into the events and people that made Duffy who he is. It's a film about family, sacrifice, and the journey from tragedy to opening night at one of the world's most acclaimed restaurants.

Section: Documentary Spotlight
Premiere Status: World Premiere
Country: USA
Year: 2014
Runtime: 93min
View official listing on sxsw.com


Friday March 13, 2015 9:15pm - 10:48pm CDT
Alamo Ritz
  Film, Screening

9:30pm CDT

Dirty River Boys
Rock The Lot (Austin 360) - Day One


Friday March 13, 2015 9:30pm - 10:30pm CDT
305 S Congress Ave

9:30pm CDT

The Visit
This film documents an event that has never taken place – man’s first encounter with intelligent life from space. With unprecedented access to the UN Office for Outer Space Affairs, the military, and experts from leading space agencies, the film explores a first contact scenario, beginning with the simplest of questions: Why are you here? How do you think? What do you see in humans that we don’t see in ourselves? A journey beyond a terrestrial perspective, revealing the fears, hopes, and rituals of a species forced not only to confront alien life forms, but also its own self image.

Section: Festival Favorites
Country: Denmark/Austria/Ireland/Finland/Norway
Year: 2015
Runtime: 83min
View official listing on sxsw.com


Friday March 13, 2015 9:30pm - 10:53pm CDT
Satellite Venue: Alamo Slaughter
  Film, Screening

9:30pm CDT

Night Owls
Workaholic Kevin (Adam Pally) goes home with the beautiful train-wreck Madeline (Rosa Salazar) for a drunken one night stand, but he's horrified to discover she's actually his boss' jilted ex-mistress. After she takes a bottle of sleeping pills, Kevin is forced to keep her awake all night. As Madeline and Kevin banter through the night, they begin to fall for each other.

Section: Narrative Spotlight
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 91min
View official listing on sxsw.com


Friday March 13, 2015 9:30pm - 11:01pm CDT
Topfer Theatre at ZACH
  Film, Screening

9:30pm CDT

Heaven Knows What
Based on the experiences of Arielle Holmes — a homeless teenager with a ferocious Jersey accent — the film stars Holmes as Harley, a fictionalized version of herself: a heroin-hooked panhandler unable to get either the junk or her wicked boyfriend Ilya (Caleb Landry Jones) out of her system. Locked into the relentlessly repetitive cycle of the addict's life — the never-ending search to score, the squabbles with dealers and fellow junkies, the violence ever ready to erupt as either farce or tragedy — she is still driven by a strange (and surely self-destructive) desire for beauty, the explosive moments of rapture that puncture the drabness of her existence.

Section: Festival Favorites
Country: USA
Year: 2014
Runtime: 93min
View official listing on sxsw.com


Friday March 13, 2015 9:30pm - 11:03pm CDT
Violet Crown Cinema
  Film, Screening

9:30pm CDT

Texas Shorts
The OceanMaker Director: Lucas Martell
After the seas have disappeared, a courageous young female pilot fights against vicious sky pirates for control of the last remaining source of water: the clouds.
Star Cadets Director: Joe Nicolosi
Jax and Bingo are not the most skilled star-pilots that the Earth's Space Force has to offer - which is why they're stuck patrolling the deep fringes of the known universe. Amidst the nebulae, asteroid fields, brown dwarfs and gas giants, the two wing men finally find what they've been looking for - a connection
+ / - Director: Andy Irvine, Mark Smoot, Mark Smoot
A young couple examines their relationship as they await the result of a pregnancy test.
Carne Seca Director: Jazmin Diaz
Brothers David and Oscar Juarez have until sunset in rural Mexico to turn a profit on their father’s business, or face the consequences of his belligerence.
Melville Director: James M. Johnston
Marcus is dealing with some shit. He wonders through his day distracted and quiet, acting out at strangers, withdrawn from his wife, and unable to sleep. Whatever it is, he just can't talk about it. Then he runs into an old friend who reminds him of the days when he never had a problem expressing anything.
Woman of the World Director: Allison Cook
Rachel is a young mother, frustrated with her writer husband and the daily grind of parenting. A visit to an old friend in LA offers an opportunity for escape.
Squirrel Director: Tomas Vengris
Squirrel is a diary-drama of an unnamed teenage girl struggling to understand love and sex. She takes us through scenes of her seemingly mundane high school life. As the images bleed together, we dive deeper into her troubled life. Soon, her innocent musings give way to a darker reality.
Detective Calzone Director: Austin Tolin
Detective Lenny Calzone works with his crime lab technician ex-wife, Michelle. Though he longs for something more, rising alimony payments are keeping him bound. One night, when a new piece of evidence arrives for an unsolved case, he’s faced with a truth that he can no longer ignore.
The Samaritans Director: John Bryant
A salesman faces the most difficult and important negotiation of his life.
Darknet Delivery: A Silk Road Story Director: Lacey Dorn, Mafalda Millies, Mafalda Millies
What happens when an on-demand generation can have access to anything-food, weapons, clothes, drugs-at the click of a button? In the era of Internet hyper-connectivity, four friends order drugs online, only to reveal how disconnected they really are.

Section: Short Film Program
Year: 2015
Runtime: 104min
View official listing on sxsw.com


Friday March 13, 2015 9:30pm - 11:14pm CDT
Rollins Theatre at The Long Center
  Film, Screening

9:30pm CDT

Peachy Kickoff
Free w/ RSVP or $5 cover

Kickoff SXSW the right way with an all night dance party!

Featuring
10:00pm: Lambda
11:00pm: CAPYAC
12:00am: Pet White Tiger
1:00am: Night Drive

Friday March 13, 2015 9:30pm - Saturday March 14, 2015 2:00am CDT
Swan Dive

9:45pm CDT

Western
In Eagle Pass, Texas, where the U.S. and Mexico meet along the Rio Grande, a cattleman and the mayor face the dawn of a new reality. In the matter of a few turbulent months, the specter of cartel violence begins to loom from upriver, leading to an indefinite border closure and its rippling consequences on the homefront.

Section: Festival Favorites
Country: USA
Language: English and Spanish
Year: 2014
Runtime: 93min
View official listing on sxsw.com


Friday March 13, 2015 9:45pm - 11:18pm CDT
Alamo Lamar C
  Film, Screening

10:00pm CDT

Lambda
Peachy Kickoff

Bands

Friday March 13, 2015 10:00pm - 11:00pm CDT
Swan Dive

10:00pm CDT

Sarah Jaffe
Sixth & Congress (Capital One) - Day One

Bands

Friday March 13, 2015 10:00pm - 11:00pm CDT
6th & Congress

10:00pm CDT

The Final Girls
The Final Girls is an unconventional comedy about Max, a high school senior, who is mysteriously transported with her friends into a 1980s horror film that starred Max’s mother, a celebrated scream queen.
Trapped inside the movie, Max finds herself reunited with her mom, who she lost in real life. Together with Max’s friends, they must fend off the camp counselors’ raging hormones, battle a deranged machete-wielding killer and find a way to escape the movie and make it back home.

Section: Narrative Spotlight
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 88min
View official listing on sxsw.com


Friday March 13, 2015 10:00pm - 11:28pm CDT
Paramount Theatre
  Film, Screening

10:00pm CDT

Results
Recently divorced, newly rich, and utterly miserable, Danny (Kevin Corrigan) would seem to be the perfect test subject for a definitive look at the relationship between money and happiness. Danny's well-funded ennui is interrupted by a momentous trip to the local gym, where he meets self-styled guru/owner Trevor (Guy Pearce) and irresistibly acerbic trainer Kat (Cobie Smulders). Soon, their three lives are inextricably knotted, both professionally and personally.
*This film is screening as part of SXsports, and will also be open to Interactive badgeholders.

Section: Festival Favorites
Country: USA
Year: 2015
Runtime: 105min
View official listing on sxsw.com


Friday March 13, 2015 10:00pm - 11:45pm CDT
Satellite Venue: Marchesa
  Film, Screening

10:00pm CDT

SXSW Film Opening Party Presented by WGN America’s SALEM
WGN America presents a ‘witches playground’ at SXSW’s Film Opening Party, celebrating the innovative festival and season two of the national cable network’s provocative, supernatural thriller, “Salem.”  Serving as the official opening festivity of SXSW Film, the event will be held at the historically haunted Speakeasy on the Avenue, Friday, March 13, beginning at 10 p.m.  The “Salem” at SXSW celebration will be an unforgettable experience, with soothsayers, levitating enchantresses, apothecaries, and “Salem” stars.

View official listing on sxsw.com

Friday March 13, 2015 10:00pm - Saturday March 14, 2015 2:00am CDT
Speakeasy

10:00pm CDT

Youthnation Book Launch Party
Private event. Invite only.

More Info


Friday March 13, 2015 10:00pm - Saturday March 14, 2015 2:00am CDT
MRY Manor

10:15pm CDT

Disaster Playground
Disaster Playground investigates future outer space catastrophes and the procedures to manage and assess the risks. The film follows the scientists planning the monitoring and deflection of hazardous Near Earth Objects and the real-life procedures in place in the event of an asteroid collision with the earth. Follow the chain of command that runs from the SETI Institute and NASA to the White House and United Nations and meet the people who are responsible from protecting us from a potentially devastating asteroid impact.

Section: Visions
Premiere Status: World Premiere
Country: UK
Year: 2014
Runtime: 66min
View official listing on sxsw.com


Friday March 13, 2015 10:15pm - 11:21pm CDT
Vimeo Theater
  Film, Screening

10:45pm CDT

Midnight Shorts
Le Pédophile Director: Ara Ball
Le Pedophile tells the hard hitting story of a woman coping with a history of being sexually abused, and the violence and tenderness which helps her leave it behind.
WELCOME to WILLITS: AFTER SUNDOWN Director: Trevor Ryan
Deep in the Northern California region known to marijuana connoisseurs as the “Emerald Triangle” lies the town of Willits. In the surrounding woods rests a rustic cabin, where a small-time drug dealer waits impatiently for his friend to arrive to complete a meth deal, urging him to get there before dark… for his own safety. As daylight fades, he grows more desperate, fearing a repeat attack from alien abductors. “AFTER SUNDOWN” serves as a proof-of-concept prequel to the Ryan Brothers’ feature screenplay Welcome to Willits.
Knock Knock Director: Jeff Betancourt
Val and her friends play a game that allows them to communicate with the dead. The Knock Knock Game turns any doorway into a portal to the hereafter, but the girls soon learn that are rules that should never be broken.
Kiss Kiss Fingerbang Director: Gillian Wallace Horvat
A nice guy (Anton Yelchin) discovers a darker side of his personality when his girlfriend (Kate Lyn Sheil) reveals her hidden weakness.
CROW HAND!!! Director: Brian Lonano
A husband gets more than he bargains for when he discovers a strange totem on the ground, much to his wife's chagrin.
Interesting Ball Director: DANIELS
A red ball bounces past a cafe and a couple folks’ houses and then goes to the beach.
Bag Man Director: Josh Baker, Jonathan Baker, Jonathan Baker
BAG MAN is the understated story of a 12-year-old African American boy, who takes us on an introspective journey out of the city and into the remote countryside of upstate New York. With a mysterious duffle bag in hand, its contents unknown to us, we journey from the urban hustle of Harlem, into the winter-ravaged woodlands a world away. On the road, we slowly discover his real intentions, and the significance of what is hidden inside a young boy’s bag.
ANAL JUKE -anal juice- Director: Sawako Kabuki
After breaking up with my ex-boyfriend, I was heartbroken but I had to think about the theme for my next animation film. Just then I had a dream of this ex-boyfriend. This animation film is based on that dream. In Japan, on 11th March 2011, we had great earthquakes and aftershocks followed over and over. And not only earthquakes but also how to face the nuclear power is one of the hottest issues in our country. I think that dream is the mixture of this charged atmosphere of Japan and my heartbreaking depression. So I "re-mixed" what I had in my head. By the way, he used to like enema. So in this song, the word of "ass" and its related words are fluttering.

Section: Short Film Program
Year: 2015
Runtime: 83min
View official listing on sxsw.com


Friday March 13, 2015 10:45pm - Saturday March 14, 2015 12:08am CDT
Alamo Lamar A
  Film, Screening

11:00pm CDT

CAPYAC
Peachy Kickoff

Bands

Friday March 13, 2015 11:00pm - Saturday March 14, 2015 12:00am CDT
Swan Dive

11:00pm CDT

Delta Spirit
Sixth & Congress (Capital One) - Day One

Bands
avatar for Delta Spirit

Delta Spirit

Pitching its style between indie rock and alt-country, Delta Spirit features bassist Jon Jameson, drummer Brandon Young, vocalist Matthew Vasquez, multi-instrumentalist/vocalist Kelly Winrich, and guitarist Will McLaren. The band began when Jameson and Young's former band, the San... Read More →


Friday March 13, 2015 11:00pm - Saturday March 14, 2015 12:00am CDT
6th & Congress

11:45pm CDT

Excess Flesh
Jill is obsessed with her new roommate Jennifer, a promiscuous and sexy hotshot in the LA Fashion scene. New to the city and recently single, Jill is unable to keep up as she binges and purges to stay thin; eventually hating herself and everyone around her. Her jealousy and rage spiral out of control -- Jennifer has everything, and Jill wants to be just like her. If Jill can’t BE Jennifer, she must destroy her.

Section: Midnighters
Premiere Status: World Premiere
Country: USA
Language: English
Year: 2015
Runtime: 103min
View official listing on sxsw.com


Friday March 13, 2015 11:45pm - Saturday March 14, 2015 1:28am CDT
Alamo Ritz
  Film, Screening

11:59pm CDT

The Nightmare
Following his exploration on the deep effects of cinema in his feature Room 237, director Rodney Ascher now investigates the phenomenon of sleep paralysis. In this documentary-horror film, we experience the terror that a surprisingly large number of people suffer when they find themselves trapped between the sleeping and waking worlds every night. What should be explained by science gets complicated as sufferers from random backgrounds have very similar visions.

Section: Midnighters
Country: USA
Year: 2015
Runtime: 91min
View official listing on sxsw.com


Friday March 13, 2015 11:59pm - Saturday March 14, 2015 1:30am CDT
Alamo Lamar B
  Film, Screening

11:59pm CDT

The Invitation
Will and Eden were once a loving couple. After a tragedy took their son, Eden disappeared. Two years later, out of the blue, she returns with a new husband... and as a different person, eerily changed and eager to reunite with her ex and those she left behind.
Over the course of a dinner party in the house that was once his, the haunted Will is gripped by mounting evidence that Eden and her new friends have a mysterious and terrifying agenda. But can we trust Will's hold on reality? Or will he be the unwitting catalyst of the doom he senses?

Section: Midnighters
Premiere Status: World Premiere
Country: USA
Year: 2015
Runtime: 98min
View official listing on sxsw.com


Friday March 13, 2015 11:59pm - Saturday March 14, 2015 1:37am CDT
Stateside Theatre
  Film, Screening
 


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