The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.
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official listing on sxsw.com
